Commercial space is diversified, is one of the most complex and diversified space categories in the space of human activities, can be said from a number of definitions, I hope to help you, from: Guangzhou Ligu Design:

One, in a broad sense: all the commercial activities related to the design of the space form.

Two, from the narrow sense: the current social and commercial activities in the space design, that is, to achieve the exchange of goods, to meet the needs of consumers, the realization of the circulation of goods in the space environment design, but also contains a lot of content and design objects. For example: museums, exhibition halls, shopping malls, pedestrian streets, office buildings, hotels, restaurants, specialty stores, beauty salons and other spaces can be included.

Three, from the professional field: commercial space design refers to the design of the interior space of the building for commercial purposes. It is also a part of commercial interior design, which has clear functional requirements, but also requires the embodiment of different styles and characteristics, and a strong attraction to the flow of customers.

What is the purpose of commercial space design?

The purpose of commercial space design is to sell goods and promote the consumption of the purchasing group with its reasonable functions, perfect facilities and services.

However, with the development of the times, the modern meaning of commercial space design will inevitably present diversified, complex, technological and humane characteristics, and its concept will also produce more different interpretations and extensions.

What are the techniques of commercial space design?

One, dynamic display

is the modern display of the favored form of display, it is different from the old static display, the use of movable, operable, interactive, etc., the audience can not only touch the exhibits, operating exhibits, specimens and models of the production of the more important is that you can interact with the exhibits, so that viewers can more directly understand the function of the product and its characteristics, from the static display to the dynamic display, can mobilize visitors to actively participate in the consciousness, so that visitors will have a better understanding of the functions and features of the products, can mobilize visitors to actively participate in the consciousness, so that the concept of the commercial space design. Mobilizing the active participation of visitors to the consciousness, so that the display activities more colorful, to achieve good results.

Dynamic display makes the display vivid, so that the display space has a kind of vitality. Such as visual impact, auditory infectivity, tactile activation, taste and smell stimulation, through the entertainment of colorful environment, atmosphere and merchandise display, promotional activities to attract the attention of customers to improve the memory of the exhibits, the display space vivid than the mass media ads are more direct, more sensory, more likely to stimulate purchasing behavior and consumer behavior.

Two, static display

It is in the display of advertising, copy or picture are kept static, do not jump, flashing form.

Commercial space design includes what space flow?

One, virtual spatial flow: through high-tech technology shadow image and other means to form a spatial change, so that the space becomes a kind of flowing space, so that people feel like shuttling inside, as if roaming in space;

Two, the reality of the spatial flow: for example, the rotation of the entire exhibition hall, advertising vehicles around the publicity, which all make the exhibits and the audience closer, better for the The product is publicized.

The development mode and function of commercial space is constantly diversifying, multi-level direction, on the one hand, shopping form more diverse, such as shopping streets, department stores, large shopping malls, specialty stores, supermarkets, etc., on the other hand, shopping connotation is more enriched, is not confined to a single service and display, but reflects the trend of leisure, cultural, humane and recreational consumption, reflecting shopping, dining, cinema and entertainment. It reflects the combination of shopping, dining, movie and theater, gallery, nightclub and other functional facilities.

Commercial space design is actually an analysis of the commercial space judgment, we believe that, whether it is commercial architectural design or decorative design or environmental design, in fact, or to do for the consumer, according to the market demand, if there is no prerequisite for this, all the things behind is no basis for judgment, we can not simply go to copy foreign things, nor can we ignore modern Chinese consumer demand, we can not copy foreign things, nor can we ignore modern Chinese consumers.

We can't simply copy things from abroad, nor can we ignore the needs of the modern Chinese consumer, which boils down to creating a business environment that meets the lifestyle of modern people.