Generally include the following:
1. logo design (logo design, trademark design)2. CIS design, VI design (corporate image recognition system design)
3. advertisement design, advertising design
4. poster design, DM design (leaflet design)
5. sample design, promotional Manual design, album design
6. building book design, annual report design
7. packaging design
8. book illustration, greeting card design, invitation card design
9. newspapers, magazines, typography
10. all kinds of printed materials design and so on.
Graphic design notes:
First, the RGB map has not been converted to CMYK
Consequences: most of the software (FreeHand, Pagemaker, etc.) will not be the RGB map color separation, if you mistakenly use the RGB map, out of the separation of the soft or only in the black version of the map, the other color version of the image part of the empty, the other color version of the image part of the empty. If the RGB image is used by mistake, the color separation softcopy will either have the image on the black plate only, and the other color plates will be empty, or there will be equal grayscale images on the four color plates.
Solution: If you use a scanner that supports direct scanning of CYMK, it is best to scan directly to a four-color file; if you can only get RGB, then don't forget to convert RGB to CYMK before outputting it.
Tip: It's hard to tell if it's RGB or CYMK from the file name or the file icon, and it's too much trouble to open it one by one. For TIFF image, you can observe the preview color of the image from the layout or collage software to make a judgment: CYMK TIFF image preview is more vivid and unnatural, RGB is a more natural color. As for the EPS image, it is difficult to distinguish from the preview, and you can only check them one by one if you are not sure.
Second, FreeHand font with Heavy (weighted), PageMaker font with Bold (bold)
Consequences: If FreeHand in the Chinese font with Heavy, most of the cases will be sure to paste the word; and in the Chinese PageMaker font with Bold, it will not be able to be used. If the Chinese font in FreeHand uses Heavy, most of the time the characters will be fuzzy; if the Chinese font in PageMaker uses Bold, the characters will be overlapped with teeth, and the effect of other fonts in PageMaker will be problematic as well.
Solution: Try to avoid the above effects. If the font needs to be bold, you should use the corresponding bold Chinese text, such as the selection of bold Song or bold. If there is no corresponding bold text, you can use Fill and Stroke in FreeHand to do it, but there is an empirical formula, that is, the edge of the word added can not be more than 3% of the size of the original font. If the font itself is bold, this percentage should be even smaller.
Third, FreeHand uses the wrong Fill and Stroke
Consequences: Using Fill and Stroke can make the font thicker, and can also make the word have a different color of the word edge. However, if you don't use it properly, it can cause the font to become muddy, or the margins to be so thick that the color of the font itself is squeezed out.
Solution: The margins should not exceed 3% of the original font size.
Fourth, the black embossed with gray mesh
Consequences: Tell the output center to print the black version of the need to pay attention to the file before the existence of gray mesh. This is because if there is a gray screen, objects under the gray screen will come through. Other embossing specified in the file should also be noted, because the current version of the software cannot see which objects have been embossed.
Solution: Be careful when doing work, and don't fall into traps.
Tip: When defining the gray color, add 1% yellow!
V. Wrong use of EPS with mesh
Consequence: 175 lines of output, but some graphs have the wrong number of lines.
Solution: When saving images to EPS format, be careful not to select the Band Grid information. Also note that other options in some cases, the use of EPS with mesh function can achieve some special requirements, such as line mesh effect or in the same layout intentionally use different mesh to achieve special effects.
Tip: Storing images in EPS color separation format greatly increases output speed.
Six, the wrong DCS format
Consequences: 1, black and white prints have a picture, but the output does not have a picture
2, color printing in black and white
3, color printing, although the color map, but it is very rough.
Solution: 1 is because the output only contains the master file but not the separator file:
2 is because the master file only contains low resolution grayscale images:
3 is because the master file contains low resolution color images.
7. Wrong JPEG compression format
Consequence: there is an image on the screen, and the output is missing
Solution: In PHOTOSHOP, re-store the TIFF or EPS format, and then go back to the PAGEMAKER to re-link.
Eight, the big picture is reduced to a small picture and the use of spaces in the paragraph header, the table with spaces.
Consequences: On the screen to see the very flush text or form after the output is not abandoned.
The solution: layout software in the zoom map is very convenient, but the price is doubled or several times the output time, so be sure to image processing software (PHOTOSHOP) in the size and resolution set up, and then placed into the layout software; and form with PAGEMAKER or QuarkXPree,
These softwares have a very good positioning of the indentation function, you can make a very professional and very neat. As for paragraph headers, they should be set in the layout.
Nine, no English fonts
Consequence: The output font is replaced by the system font, and you have to go back and get it again
Solution: There are more than 10,000 English fonts used by computers now, so don't count on the output center to have the English words you use. So call the output center to confirm, if the output center does not have it, then bring the font to the output center.
Ten, the wrong "pattern-PATTERN"
Consequences: FREEHAND has a pattern filler, which fills in a regular pattern within a certain graphic range. This type of pattern is dot-matrix, and the early phototypesetters equipped with the LEVEII RIP do not support the output of this type of fill, while the phototypesetters of the LEVEII II do. One thing to note, however, is that you cannot set a color other than field for it. If you try to set a light color of c10% y10%, the output will be a dark green with 100% cy, even though it is displayed on the screen!
The general print shop graphic design to master photoshop, to master the vector map design software, preferred: Coreldraw, to have a foundation in fine arts; the main design: calendar, advertising paintings, corporate LOGO, packaging boxes, manuals, etc.;
On the color
1. Use CMYK printing color scale (color card) to control the color of the work The color of the work
Nowadays, most of the printing graphic design are using computers for design and production. Computer monitor color out of the R (red), G (green), B (blue) color light three primary colors to color light additive color, color gamut is larger; and printing color is presented by the C, M, Y, K (black) four color material to color material subtractive color method, the color gamut is smaller. Visible computer color and printing color principle is different, different color gamut. Printed graphic design and production of the final output goal is to carry out C, M, Y, K four-color printing, so designers should be in the design and production process to print the color scale to define, adjust and control the color, the only way, the color appearance of the work will be guaranteed.
In the specific operation, if it is a color continuous tone image (such as from the computer out of the picture or the designer to collect the photographs taken, etc.) how to ensure that its color reproduction?
① scanning color correction and optimization of the level of adjustment after input to the computer, from the RGB packet mode conversion to CMYK color mode, which is a color separation process, the color separation of the number of quotes to comply with the device characteristics of the printing system.
② In the CMYK color space, some key colors in the image (such as skin color, blue sky, etc.) of the CMYK value of the correction to ensure that the printing of the color reproduction. Of course, in the key color adjustment can not be based on the screen color, should be printed in the color book on the corresponding color shall prevail, it is best to remember the commonly used key colors of C, M, Y, K color values, and the corresponding color in the image adjusted to this color value near. To accurately correct the key colors, it is best to constantly record familiar with the common colors seen and their CMYK color values.
③ If the graphics and text coloring process, in order to make the printing of accurate color appearance, must be selected in the printing color book of the desired color, and its corresponding CMYK color value combination of graphic objects to set. So that no matter what color appearance is displayed on the screen, regardless of output, the printing process is more complex, the color appearance of these graphics on the basic guarantee of the color effect of the final prints by the proportion of CMYK components to determine. Printing color is very complex, the same set of CMYK color values will be different because of the use of paper, ink, printing devices, printing control leads and printing workers. So with this CMYK printing color book to control the color is accurate and reliable? Do not have to worry, because skilled printers can reasonably estimate the impact of different situations on the degree of color and make appropriate adjustments, can generally ensure that the chromaticity error in 10% or less, the accuracy of the general situation can be accepted. Then to be higher than this requirement to rely on multiple sampling to correct.
2. Primary color and spot color selection
The primary color here refers to the C, M, Y, K and its impact on the printing color, also known as the printing color; spot color refers to pre-mixed before the printing of a specific color ink, such as pearl blue, fluorescent yellow, etc., which does not rely on the CMYK superimposed on the color of the print out. In the design of the CMYK four-color printing or spot color printing? We discuss this issue from the following three aspects.
① In general, we try to use the original color, avoid the use of spot-color, there are two reasons: First, four-color printing can be combined with most of the arbitrary color, and second, spot-color inks are mostly special inks, the price is high, it will greatly increase the cost of printing.
② many well-known company logo colors are used in specific colors, must be printed in spot colors, printing must be used in spot-color inks to special edition printing. In addition, some unusual color effects, such as fluorescent yellow, pearl blue, etc., also need spot-color ink for spot-color printing to achieve the effect. Complex designs often need to use spot colors and original colors *** with the completion of the printing reproduction, but must avoid too many spot colors, generally no more than three.
③ According to the characteristics of different printing devices to pick the color. Careful treatment of trapping
Trapping is a complex professional pre-press processing technology. Text, graphics and images combined with each other, in different colors may be exposed when the intersection of the bottom color, that is, "white", in the actual production of the inevitable registration deviation (registration tolerance of 0.1mm), that is, in the printed matter appeared in the absence of ink "white" phenomenon. The phenomenon of "white out". In order to prevent the printing of "dew white", in the pre-printing to do the pre-trapping. The principle of trapping is: in the color junction of the light-colored side to the dark side of the expansion. Whether the image or graphics, as long as there is a clear junction of the two colors, may need to make the trap processing. Pre-printing trap processing to be handled with care, handling bad will lead to very bad results, which is a measure of the master's standard, so as a designer should pay attention to the following points:
1. image
two different continuous tone cut some software has automatic trap function, in the middle of the two transitions between color boundaries to generate a transition with the role of trapping transition The "color band".
2. Graphics
When two colors intersect, there are the following two cases:
① If the original color (printing color) intersection, such as the adjacent color there are enough C, M, Y, K four-color a *** with the same component, you can avoid trapping, such as red (M + Y) and yellow (Y) two-color intersection of the two *** enjoy the yellow (Y) version, there is no need to trap; and if the No *** enjoy the original color of the two-color intersection, such as red (Y + M) and cyan (C) two-color intersection must be trapping.
② spot-color and printing color intersection must be done when the trap, and spot-color intersection to do the trap will produce unexpected third color, a serious impact on the work.
3. text
Usually add a small white edge to the text, to avoid the use of very small light-colored text (trapping will make it fuzzy), the choice of dark text pattern imprinted on the background of the continuous changes in the light color is a better choice, so that absolutely no white, but pay attention to the large area can not be imprinted, a large area of imprinting will increase the amount of ink, resulting in the process of printing adhesion, Dirty, affecting the printing effect or even difficult to print. Consider whether to leave the design manuscript "bleeding"
"Bleeding" refers to the image of the edge of the layout coincides with the edge of the paper, in the printing design should be beyond the edge of the cut 3mm, in order to cut the error after printing.
So when the edge of the work and the edge of the substrate overlap, the design of the manuscript should be left about 2mm bleed bit, in the printing of the original plus the bleed bit, and draw the bleed line. If such a bleed is not done, a white edge may be left between the edge of the paper and the edge of the printed image on the printed product. According to the printing process to become and paper to determine the design resolution ------
Just learned graphic design can enter the printing house? The printing house on the graphic design high requirements?I don't know what kind of print shop you're talking about.
If it's a half-assed factory, it's possible to publish.
If it's a half-assed factory, it's possible to publish.
If it is a real pre-press, sorry, you do not know printing. Just have knowledge of graphic design is not.
What do you need to do to learn graphic design for the first time?
There are many graphic design softwares, but they are all thought of, one by one, to learn. Now the graphic design software Photoshop, CorelDRAW, IIIustator, Freehand, PageMaker, Photolmpact ....... One of the most commonly used software is Photoshop, Illustrator, CorelDRAW, PageMaker.
Look at the first off the books can also be, the quickest way is to watch the video tutorials, online, you can download, some of the textbooks are also accompanied by teaching CD-ROMs, examples of tutorials, their own followers to do it on the proficiency of the interface of the design software, toolboxes, functional effects are slowly. Each design software interface, toolbox, functional effects are slowly familiar with, it's good. The most commonly used are three: Photoshop, CorelDRAW, IIIustator. the most simple to get started: Freehand and Mito Show, the former familiar with the basis of the latter is almost uninitiated line, very interesting, very fun.
What do printers need to do?
Pre-software to understand. Later some of the basic processes and procedures need to understand.
Catering to the graphic design mainly do what >?
General publicity things, may also be involved in the store to engage in activities such as publicity and other planning issues
Printing plant graphic design are doing what?The main thing is typography and coloring!
The general graphic design has been completed before coming to the printing press
What do apprentice plate makers do in the printing press?Plate making is skilled labor in the printing industry, and is not a hard job.
The main work of the plate-making industry in the screen printing plant is:
1. Tensioning: the screen taut on the frame, which becomes the net plate to be made.
2. Sun plate: with photographic material scraped and coated on the screen plate, after drying by hot baking, the use of ultraviolet light, based on the printed graphics of the die plate for the relevant version, so as to make a screen plate that can be used for printing.
As the saying goes: "will not be difficult, difficult will not". As long as you are dedicated to learning, mastering plate-making technology is very fast.
I wish you success!
graphic design mainly do what it "said in detail"graphic design need to learn the first part of structural sketching, light and shadow sketching, sketching, design sketching, outdoor sketching color principles, color, color, design color, color small draft training, color long-term homework second part of Photoshop CS2: Photoshop operation basics, image optimization processing, classic example of the project Analysis and production Illustrator CS2: advertising signage production, light box advertising, clothing advertising design, corporate logo design, business card design IndesignCS2: professional typesetting tools, printing-related knowledge, books and newspapers, high-level typesetting skills Acrobat7.0: professional electronic document tools, you can achieve any document between the transfer of PDF documents generated and converted. Conversion Coreldraw13: box design, flyers, posters and business cards, product and commercial advertising design, business card design Part III Photoshop advanced: explain the poster design, box design, CI design, product advertising design, post-processing and other aspects of the application of Illustrator advanced: advertisement illustration production, vector drawing, character mapping Production, advertising creative draft, pre-press production skills, etc. Part IV Dreamweaver8.0: web page layout, production; Html&Css introduction; website management and maintenance, uploading and downloading; case study Flash8.0: art design, web page color; CI, LOGO, Banner production; common web page animation production, web page layout Fireworks8.0: classic webpage animation, advertisement, title, greeting card design and analysis; MTV production, interactive website introduction Part V Graphic Composition, Three-dimensional Composition, Color Composition, Color Design, Font Design, Layout Design, Graphic Creativity, Poster Design Part VI Advertisement Design (CI Planning), VI Design, Printing Design, Packaging Design, Bookbinding Design, Visual Orientation design, television advertising command code design, soft integrated
What to do if you want to design and print your own magazineFind a print shop and visit it.