Friends circle advertisements are delivered and managed through WeChat advertising system, and displayed in the form of original content similar to friends.

The advertisement appears in the fifth position of the user's circle of friends, with the logo of "promotion"/"advertisement" in the upper right corner.

Advertising Promotion Form of WeChat Friends Circle

There are many forms of promotion in the circle of friends to meet different promotion needs: promoting brand information, event information, official WeChat account, application download, card coupons, and local store services (such as catering and training).

1. Push brand information and event information

The second step is to push the official WeChat account.

3. Push the APP to download

4. Push WeChat card coupons

5. Push local store services

In order to promote the store service, the location and name of the store will appear at the bottom of the advertisement. Click to jump to the store address and navigate to the store.

How much is the advertising fee for WeChat friends circle?

The advertising fee for the circle of friends is CPM, that is, the fee is charged in units of 1000 exposures.

1. Booking for purchase

According to the charge of thousands of exposures, the price of different advertising areas is different, and the budget of a single advertisement needs more than 50 thousand.

2. Local store services

The charging method is in the same plan. For offline stores, the budget for a single launch only needs to be above 300 yuan.

3. Bidding for purchase

Only ordinary cities are supported, and the lowest bid is 30 yuan.