For the pot-stewed food industry, the choice of pot-stewed food store address can be said to be one of the most critical links in opening pot-stewed food stores. Generally speaking, the store address is positively related to rent and profit. In other words, the better the store address, the higher the profit and the more expensive the rent. This requires us to recognize our own strength and choose the store location according to our actual situation.
1, bustling commercial street
There is a large flow of people in this place, the rate of customers entering the store is also high, and the corresponding rent is also high. Renting a storefront in a commercial street is an act of high investment and high income. Leisure pot-stewed restaurant (a leisure pot-stewed restaurant selling duck neck, duck wing, squid, etc.). ) it is more suitable for choosing a store in the commercial street. Novice entrepreneurs and traditional pot-stewed shops are not recommended (traditional pot-stewed shops sell pig's head meat, braised beef, red roast goose and so on). ), because novices don't have enough experience, don't know how to control costs, and are risky, and the sales crowd of traditional pot-stewed food shops is not young people in commercial streets.
Generally speaking, the pot-stewed food shops in the commercial street are brand franchisees, and the brand has been recognized by consumers, so it is easier to open a shop.
2. Transportation hub area
This refers to bus stations, railway stations, subway stations and bus stops. These people have a large flow and high mobility, but the rate of entering the store will be almost lower and the rent will be lower than that of the commercial street. This kind of place is more suitable for doing some marketing strategies to sell braised dishes, because most of them are one-time traffic. Do some marketing strategies to attract customers into the store to maximize traffic. For example, buy one get one free and have a big sale.
3. Large communities
A large-scale community is equivalent to a large-scale living circle, with stable flow of people, high repeat purchase rate and much cheaper rent than commercial streets and transportation hubs. Traditional pot-stewed food shops are mostly for family consumption, so it is more appropriate to open them near large communities. In the face of community consumers, we should not only achieve good quality and low price, but also do a good job in the reputation of braised dishes shops. After all, a stable passenger flow needs a good reputation as support. Give more discounts on the price, especially for older customers, and be sweeter and serve these customers well.
4. Vegetable market
There is a large flow of people in the vegetable market, the purpose of purchase is clear, and the rent is relatively suitable. The situation in the vegetable market is similar to that in a large community. People are basically residents of nearby communities. It is necessary to attract consumers' attention in terms of price and taste, and the sales time is concentrated around 10:00- 12:00 and 6: 00 in the evening.
The above are four common addresses for selling braised dishes. After reading them, you should know what kind of braised food deli you want to run most.