Three principles to help you get the restaurant members

Not long ago, a restaurant friend asked me: her phone has more than 1,000 consumers in the WeChat, all of them like their own store products target consumers, but usually she did not know how to communicate with these consumers to establish a communication, and feel completely unable to find the words to say, she often sends some of the situation in the store, and almost no response. She often sends some store situation, but almost no response, so she does not know what to do now. In fact, this is not her a person's exception, but a common phenomenon, the vast majority of restaurant owners, are faced with such confusion, they would like to maintain effective communication with the guests, but just do not know where to start, so what is the reason behind it? The root of the problem is that the communication point is too scattered, as a source of information, if the information is too scattered, it will make consumers overwhelmed, they see you today in the focus on this, as a result of tomorrow you may see you share something else, so that you can not be in the consumer's impression, the establishment of a solidified image of the character, so others are not good to talk nonsense, then how to circumvent these problems? I think you can start from the following three aspects.

Principle of focus

The so-called principle of focus is that the content you share must be focused, not only to focus their own topics, but also to focus the attention of consumers, in the age of information explosion, people get more and more channels of information, information is more and more, people's attention is always being distracted, the time is always being broken up, so you can let the consumer's attention to focus on, you can get better results. So if you can focus consumers' attention, you can get a better attention effect.

So, in practice, the checkpoint principle need to pay attention to what aspects? Mainly contains the following four aspects: one is "can focus", that is, to share the topic itself if you can focus on, and can not be scattered topics, which as an information sharer, must pay close attention to, only to understand this reasoning, will not make anything to share, what information are released the error.

The second is "sustainable", that is, the information you share, if you can continue to share it, rather than a moment to share, and a moment can not be shared, the reaction to the consumer's point of view, that is, can not cause consumer boredom, such as the flavor, which is indeed in line with the characteristics of the "focus", but unfortunately it is unsustainable, because who if every day in the circle of friends to say that their own things are very good. If you say in your circle of friends that your food is delicious, it won't take long for others to pull the plug on you.

The third is "displayable", which means that the content shared can be displayed, not the kind that can't be displayed for a long period of time. For example, Chinese reality TV shows always like to talk about the tragic stories of families, and it is true that this kind of story can be both focused and sustainable, but unfortunately it can't be displayed for a long period of time because it brings negative emotions and energies, so we can all ask ourselves: will you watch a person who keeps chattering about his or her own life in the circle of friends? a person constantly harping on his or her tragic fate?

The fourth is "can spread", that is, you share the content, not only in line with the previous three points, but also at the same time has a strong spread of the collateral effects, that is, other people can not help but read after you do the second, third, and even the back of the spread of many times, such as gossip for some celebrities, it will be curious about the people of a pass ten, ten pass a hundred of the wide dissemination of the next, and some of the topics? Then there will be no one to do the secondary dissemination.

Principle of fun

The so-called principle of fun, that is, as a provider of information and sharing people, must be interesting, uninteresting is known as the most waste of time in the way of communication, then friends may have to ask, what is called interesting? How can it be interesting? We might as well look at the following three aspects:

One is to share the content itself is very interesting, such as those entertainment gossip news, beautiful photos, as well as some humorous stories, etc., these are shared out of the content itself has interesting characteristics; the second is to share the way the person expresses himself is very interesting, for example, to a serious topic, can be very humorous and hilarious way of expression, you can reach the The third is that the sharer is very funny, the sharer treats himself as a comedian, through self-humor, self-deprecation, and even ugly himself, to achieve the effect of entertaining others and making everyone happy.

Nowadays, young people, life is full of unsatisfactory things, it is not easy for them to go on the Internet, the purpose is to find a fun, to relieve the pressure of work, or the life of the unsatisfactory, so they can make them laugh, temporarily forget about the sadness of the most likely to cause them to react; on the contrary, if full of all kinds of education, all kinds of serious things, they will be thought very The first time I saw this, I was very happy to see it, and I'm sure it's a good idea.

So, the principle of fun is an important principle to make communication effective, and it is the content that every information sharer has to focus on. You can either look for interesting content to attract consumers' attention through the content itself, and achieve effective communication, or you can master the writing skills and learn interesting ways of expressing yourself to make the content sound interesting, or you can turn yourself into an interesting person and make the content more interesting. You have to make yourself an interesting person, so that others will be filled with joy because of you.

Principle of power

The so-called principle of power, in fact, is to insist on doing a thing, I have said on many occasions, when a person persists in doing a thing, the final result of this thing is what is already unimportant, when insisted on a long enough time, then, insist on itself will become a very strong force, water dripping over a stone this idiom, it is very good to illustrate the power of persistence. The idiom of "water dripping on a stone" is a very good illustration of the power of persistence.

As an information sharer, you have interesting content, which is interesting, and you get a lot of traffic, but what? You do it for a few days and then stop doing it for something else that you think is more awesome, and what happens? Concerned consumers are left bewildered: they don't know what the hell you're up to? Especially those consumers who follow you intermittently, they don't feel the power of your persistence. On the contrary, if we persist in doing a thing, even if this thing is not so interesting, also not so can cause the spread, but when you insist on long enough, there will be people to see you insist on the energy brought about, just as I wanted to open a lobster store that year, almost everyone around me is against it, but I insisted on doing this thing to the present, those who used to persuade me to see me move forward every step of the way, they are in the marveled at the awesomeness of this force.

So, if you find your own focus, then once you start, do not easily change and give up, there must be a spirit of screws, in a point of unlimited play on their ability to bring all the attention to this point, and then adhere to do it, you adhere to the time long enough, the accumulated power is also large enough, and ultimately may bring their own changes may also be the more The more you do it, the more you will be able to change your life.

Communication "four more"

So, how do you communicate? Considering the length of the problem, the last briefly, I think the main thing is to learn "four more": first of all, more question marks, question marks is the best way to cause the exchange of information; secondly, more use of expression, expression conveys the meaning of those who can only be understood outside the text; again, more use of pictures, interesting pictures itself is the highlight; and finally more jokes, jokes is the most effective way to bring each other closer to the example of the way.

As a small boss who wants to enter the catering, member communication must be the main object, catering is the service industry, if even the boss is not willing to communicate with the guests, then give up is the best choice.

If you insist on not giving up, or want to open a restaurant, then there are only two ways: either force yourself to change, so that you learn the basic skills of communication with people, and strive to improve their ability to express themselves and their ability to communicate; or simply go to look for a person who specializes in this area of work, with the ability to do so, to be their own entrepreneurial partner, the equivalent of the use of foreign power to make up for this short board.

This is about members of the effective communication of some of the issues involved, because of the relationship between time, here will not talk more, tonight expressed the main "home thinking", that is, they share the situation of how to maintain good communication with the guests, in fact, in addition, there is another kind of thinking, that is, "guest thinking", that is, to run to the home of the other people to communicate effectively.