I. Industry Overview
Next year will be out of the ivory tower, due to the impact of the economic crisis has been their own hobby for the catering industry intends to open a cake store after graduation, the cake store has a great prospect for development, now people's lives are good, the level of consumption, the pursuit of quality of life is also high, comprehensive cake shop has become a major trend in urban consumption, the cake store has become a major trend in the city. The pursuit of a comprehensive cake store has become a major trend in urban consumption.
Second, the cake store profile
1. The store hair belongs to the catering industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2. The store is intended to open in the community trade street, the inaugural period is a mid-range cake store, the future is intended to gradually develop into a chain of cake stores like Anderson, Chaoyang Square, and so on.
3. The store needs start-up capital of 95,000 yuan.
Third, the business objectives
Because of the geographical location in the Trade Street, the customer base is relatively rich, but there are many competitors, especially the store just opened, want to open the market, we must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and become a famous brand in the cake market.
Four, market analysis
1. Customer source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2. Competitors: According to the survey results, there are many domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Sunrise Square, Red Leaf, Anchor. Therefore, the competition is very big
V. Business plan
1. First of all, we went to a few cake stores around the "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and the operation of the "small tricks".
2. After the opening of the money raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful to consider.
3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors with lower prices and you compete for orders." From the experience of the product market a certain competitive strategy: "Price reduction is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers.
4. The cake store is mainly for the public, so the price is not too high, is a low to medium price.
5. You can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6. Cake store can specialize in leisure areas, set up a lot of chic chairs. Customers can buy some snacks, sitting in the cake store slowly savor, cake store leisure function has been further strengthened. 7. After much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cake and not too much associated with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8. Establish a membership card system. The name of the member is printed on the card. Membership card discount rate is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected.
9. On the table put some promotional items, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10. Whether it is from the store decoration, the image of the staff, or cake production, to give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11. The food industry has special job labor skills requirements: employees must have a "health certificate".
Six, financial estimates
Start-up assets: about 95,000 yuan
Equipment investment: 1. 5,000 yuan of rent. 2. front decoration of about 20xx yuan (including store decoration and light boxes) 3. shelves and counter input about 1,500 yuan 4. employees (2) the same clothing needs 500 yuan 5. Maximum investment in machinery and equipment: 80,000 yuan (including the production of a full set of cake utensils) the first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of insiders, so a small cake store business on track, monthly sales of up to 21,000 yuan.
Monthly expenses: 14033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and near the children's section (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, wages **** 20xx yuan.
Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: 5 years, 1333 yuan per month, monthly profit: 6967 yuan or so according to this estimate, a year or so to recover the investment.
Seven, risk and constraints analysis:
Because the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the usual tastes, so it will have to spend more financial and material resources and "gimmicks" to attract customers.
Ice cream business plan model 2
The story begins with "My name is Kim Sam Soon", because the main character Eun-taek and Jung-hyun is the prototype of life in the "Kim Sam Soon". But in reality Eun-taek is not a pastry chef, but the owner of a jelly store and a single mom. By chance, she befriends Jung Hyun, a returnee from overseas who is a rich and handsome business owner. Two people with very different life situations are attracted to each other. After being opposed by their parents, friends and even the whole family, Masanori gave up his business and Eun-taek made up her mind to break through the obstacles, and the two lovebirds run the jelly store called "Moon 14" together.
Because the 14th of the month is the anniversary of the two people. It was not only White Valentine's Day, but also Eun-taek's birthday, and Masanori gave Eun-taek a handmade "white candy" as a gift, symbolizing pure and unadulterated love. But this is not a candy in the ordinary sense, but a crystal clear, delicate rose jelly. The love like jelly, warm, sweet, forever. xx Ice Cream Business
"Go ahead and love as if you've never been hurt once. Dance like no one appreciates it. Sing, like there's no one to listen. Work, like you don't need the money. Live like it's the end of the day. ......"
If you're lucky enough to visit South Korea, you might be able to encounter a "14th of the month jelly house" somewhere on Jeju Island.
Because of its touching story and pure flavor, "Moon 14th Jelly House" has been purchased by Millennium Promise Food Group and renamed "xx Korean Magic Jelly". xx Jelly has also been upgraded to include everything related to jelly such as jelly, ice cream, jelly milk tea, jelly and milk tea, and other delicious products. Ice cream, jelly milk tea, jelly moon cake and so on have been included in the bag.
In just a few years, xx Korean magic jelly has been all over the size of the Korean city, in Taipei, in Hong Kong there are countless people for xx and crazy. xx is no longer a jelly, but fashionable and delicious, synonymous with pure love.
Romance has been integrated into the gene, delicious love!
In 201, "xx Korean Magic Jelly" is about to leave for China!
Are you ready? For the love of war!
Beijing xx international catering management center professional team services, entrepreneurship xx jelly ice cream in the market is very popular, extremely hot! The strength of the headquarters greatly reduces the entrepreneurial risk of investors. Let you reduce the time of fumbling, reduce the fumbling time with economic losses, to create greater profits.
Beijing xx international catering management center's products with wonderful taste, exquisite shape, bright colors, invincible delicious and become irreplaceable modern young people's delicious, to them, jelly and ice cream is not only a food, but also a kind of chemical, a kind of fashion, a kind of relaxed and optimistic attitude towards life, a kind of trendy leisure way.
White Valentine's Day luxury gift romantic delicious DNA - xx
Koreans are naturally good at capturing and creating romance, when the world's couples over the February 14 Valentine's Day, in China lovers over the July 7 Valentine's Day, they have a year 12 Valentine's Day! January 14 "Calendar Day", April 14 "Cherry Blossom Day", June 14 "Valentine's Music Day", October 14 "Drinking Day", and November 14 "Drinking Day".
xx ice cream business support:
1, brand image support
Headquarters to provide a unified trademark, a unified standard, a unified image, a unified store image and corporate VI visual system.
2, store output support
entrepreneurial headquarters for the venture store free store counter graphic image design (floor plan; circuit diagrams; rendering, etc.), and supervision and guidance, production and installation completed. Before the formal opening of the counter, the headquarters will have professionals to guide entrepreneurs to store counter merchandise display.
, free training support
Free training for entrepreneurs, including store management, technical quantitative standards training.
4, logistics and distribution support
The headquarters has an efficient logistics operation system, and long-term cooperation with major logistics companies across the country, can provide efficient logistics support for entrepreneurs.
5, media advertising support
The headquarters of the media promotion is also very important, but also with the major media platforms to maintain a healthy cooperation, entrepreneurship xx ice cream can enjoy the headquarters of the media promotional support, to improve the exposure rate of stores. xx ice cream entrepreneurship
6, the market operation support
The entrepreneurial business to provide a national unified brand market operation
The market operation of the brand is also very important, but also to provide the entrepreneurial business to provide a national unified brand market operation, to provide a national unified brand market operation. The first thing you need to do is to get your hands on some of the most popular products and services in the world.
7, tracking service support
Follow-up business consulting guidance, sent into the management and experienced professionals to assist in business.
8, site selection and decoration support
To assist in site selection, the implementation of the decoration. Imported into the corporate VI, grasp to do store off. Senior designers according to the situation, provide decoration design drawings, home can be directly constructed.
9, regional protection support
The entrepreneurial store in a certain area limit development, to ensure that the entrepreneurial store can monopolize a side of the market, to the entrepreneurs enough space for development.
xx ice cream entrepreneurial process:
1, the preliminary understanding
entrepreneurial xx ice cream before, to ensure that there is a detailed understanding of the brand information, entrepreneurial policy, you can look for relevant information on the Internet, you can also call the phone consulting or directly to the headquarters visit.
2, the field visit to understand
entrepreneurial xx ice cream before, need to have enough understanding of the brand, so entrepreneurs should go to the entrepreneurial headquarters for field visits.
3, apply for entrepreneurship
Determined the entrepreneurial intention, you need to apply for entrepreneurship as soon as possible to the headquarters, fill out the entrepreneurial application form.
4, sign the contract
Sign a formal cooperation contract, and according to the agreed time to fulfill the terms.
5, store location
entrepreneurs to provide store address, headquarters headquarters address assessment, and the market for the place to visit.
6, store decoration
The company uses a unified store image, including a unified store style. Headquarters will provide design drawings for the decoration after the entrepreneur's store is determined.
7, headquarters training
Before the opening of a set of store marketing management training to ensure that the entrepreneurial store later better business.
8, opening preparations
Entrepreneurs should plan in advance to open activities, prepare for the opening process, publicize the opening of the store preferences for the opening momentum.
9, grand opening
Formal opening, the headquarters according to the size of the entrepreneurial level of different arrangements for different personnel down to the store to give opening guidance support to ensure the success of the opening.
xx ice cream business article
1, xx ice cream entrepreneurs have determination, have a good business reputation;
2, in the local have good interpersonal relations;
, xx ice cream what is called the entrepreneurial spirit;
4, have a strong desire to succeed, hard work, and contribute to the team;
, xx ice cream is a good business, but also a good business. >
, xx ice cream entrepreneurs have the ability to manage;
6, with the ability to manage finances;
7, xx ice cream entrepreneurs are willing to devote themselves to it;
8, willing to accept a comprehensive training program, and all-around familiar with operations;
9, xx ice cream entrepreneurs to provide information must be true and effective.