The origin of the yellow pages
Tracing back to the history of the Yellow Pages, it is closely related to the development history of telephone. As early as 1876, four years after the first telephone was invented, that is, 1880, the US government forced telephone companies to compile telephone directories (commonly known as white pages) to facilitate the public to use the telephone system. The first Yellow Pages was born in 1886 in America. At that time, RH donnelly Company in Chicago, USA, further improved and developed the telephone book according to the needs of the public to attract advertisers to place advertisements, thus printing and publishing the world's first telephone book containing advertisements. Because it is printed on yellow paper, it is usually called yellow pages. Because of its appearance, it has promoted people's information exchange and business communication, promoted the rapid development and progress of the telecommunications industry, changed people's living habits from now on, and everything is looking for the yellow pages. Over the past hundred years, with the rapid development of communication technology and equipment, the printing technology of yellow pages has also developed from a single paper color to two-color printing, single screen color, four-color and color. Yellow pages have become synonymous with classified advertising media, with diverse advertising specifications, more detailed and scientific classification, and the content and information of yellow pages are constantly expanding.
Today's yellow pages have been widely used in many countries in the world. In the countries and regions where the yellow pages publishing industry is relatively developed, the commercial media attributes and market benefits of the yellow pages are more obvious, which is business knowledge.