6 Steps and Tips for Making Hand-drawn POP Posters
Hand-drawn POP is a kind of POP advertisement, which is mainly used to stimulate and guide consumption and activate the atmosphere of stores. Because of its low production costs, bright colors, is a silent salesperson and other characteristics, highly favored by the retail industry. So, how to make hand-drawn POP posters? And what are the skills? Below please follow along to understand it.
The production of hand-drawn POP posters of the 6 steps and skills 1
Hand-drawn POP production of the general process
Step 1: collection of activities related to or related to the product
Step 2: refining the title and streamlining the body of the text
Step 3: choose the appropriate layout
Step 4: choose the appropriate color combination
Step 4: choose the appropriate color combination
Step 4: choose the right color for the poster. color match
Step 5: choose the relevant illustrations
Step 6: according to the requirements of the layout of the production of POP
Hand-drawn POP production tips
First, practice hand-drawn POP orthographic or movable type.
The word is the foundation of a poster. It is recommended that beginners buy a book of words, with a marker with the practice grid to practice words.
Secondly, to master several commonly used font decoration methods.
The title word is the soul of a poster, a good title word, not only can highlight the theme, but also make the picture more colorful. But the title of the decorative methods are varied, beginners may not find the direction. May wish to practice to find a few of their favorite decorative methods, so that learning is not only easy to master the techniques, learning will be better, in shortening the production time, while rapidly improving the quality of students hand-drawn POP posters.
Third, the layout of the layout to pay attention to.
The simplest layout is horizontal, the beginner would rather seek stability, and can not hope to live, change. At this point, the body and the title of the word in the decoration can be distinguished by decorative lines or color blocks, so that they are distinguished from each other, but also echo each other. Other typographic layout is as follows:
Poster four sides left blank.
This is also known as the POP poster of the external "stay gas", if not stay gas, the poster written content to the top of the four sides to go, it looks like people will be suffocating, chest tightness. Specifically leave blank width according to the size of the poster specifications will be different, 2 open (530cm × 760cm) POP paper need to leave 3 to 5cm blank; 4 open (390cm × 543cm) size of POP need to leave 2 to 4cm blank on all sides; the general explosion of the card on all sides to leave 0.5 to 1cm blank.
Line spacing is greater than the word spacing.
POP content as long as there are 2 lines (including 2 lines) or more, we must pay attention to the lines of text need to be greater than the word spacing. Specific spacing of the size of the word we generally use the high 1/3 to 1/2 between. Word spacing is required between the word and the word to be next to each other, but generally can not be connected, to leave a gap.
Title, illustration, the body of the poster area of about 1/3.
A POP title and subtitle together should account for the entire POP area of 1/4 to 1/2, usually the title accounted for the poster area of about 1/3. (In the POP text content is relatively small, the title can be accounted for the poster area of 1/2 or so; the body of the contents of a more frequent, the title can also be compressed to 1/4. (In the POP text content is relatively small, the title can account for about 1/2 of the poster area; body content is more when the title can be compressed to 1/4.)
Fourth, the color should not be more than one and mixed.
A poster, the theme of color 3 to 5 can be. More colors are easy to clutter, too little and can not highlight the key points. To this end, the author suggests: the title word can be used 1 ~ 3 colors, the body of a color-based (i.e., a pen to the end), key content (such as "send", price, date) can be changed to a color to write.
Fifth, the choice of illustrations to have relevance to the product.
For example, the picture below is a slim young woman, it is easy to think of Bison source of the target audience is young women, and her slim figure can highlight the slimming effect of the product.
Sixth, the activities of the poster production.
Generally speaking, the main title of the activity posters are more direct, so that people know what activities, or the main title to get a little bit of fun, sub-title to get some straightforward.
There are generally two types of templates for activity posters
1. Just like when I was a child writing an essay, explaining "what time what place what character what happened", this kind of activity posters, we can put the time, place and other things that need to be notified to inform everyone.
2. Prize seduction type. "Under the heavy prizes will be courageous", if your contest prizes are generous, why not tell everyone? Maybe, the number of participants will double, the atmosphere of the activity is more HIGH.
Of course, with a cartoon illustration of the topic, it is more attractive.
The production of hand-drawn POP posters of the 6 steps and skills 2
Painting according to the photo
For beginners, learning hand-drawn, there is no more helpful than according to the photographs of the map for them, for the future outdoor sketching and creation of a solid foundation. If the students just started to go directly to the field sketching, generally feel that they do not know where to start, either the proportion is not right or too localized, die a fine detail, and stuck in the light and shadow of the performance can not be extricated and some other problems. Therefore, according to the photographs will be relatively easy, students do not need to be distracted by light and shadow, color, proportion. The focus is to understand the general black, white and gray hierarchical relationship, and the performance of black is not a rigorous sketching performance, mainly to emphasize the generality of the expression, understanding of the picture of the rhythm of density. So the Montu hand-drawn practice is very necessary, we must practice consistently, understand the picture in the organization of the language, learn to choose and choose.
Painting in the attention of the problem
One, selective painting
We chose each picture can not be perfect, we need to re-composition, the most important principle is to select each of your photo visual center and focus, that is, the theme of the performance of the photo itself, and the rest of the place, are secondary links, appropriate cropping. Will generalize the painting, according to the needs of the picture, boldly omit, generalize, the necessary subjective processing. Do not have to be any object is not exhaustive, according to the picture can be appropriate to shift, change the object, add the background and so on is to emphasize the need for the theme.
Two, strengthen the contrast
Strengthen the contrast between dark and light, brighter, darker, darker, pulling the level. Enhance the contrast between dense and sparse relationship, through the performance of the object's material, emphasize the difference between the material, dense and sparse properly, to really achieve the sparse can walk horses, dense and impermeable to the realm of the wind.
Three, seize the form
In the Montu must grasp the form, presenting a clear structure, so that the pen in place, brush strokes line trend with the structure of the object and go, to achieve the effect of less than more. Do not ignore the thickness of the object and the sense of volume patiently dig these details, so that the picture is durable.
Four, expression
Painting according to the photo has a variety of forms of expression is not limited to the relationship between the sparse and dense lines to show the effect of the picture, we can also use a pen or rendering techniques to give a rich color to make the picture more vivid, full of vitality. In the process of coloring, we should pay attention to the shallow to deep, layer by layer, the whole to start, pull the contrast, around the main body, carefully carved. Lastly, the practice of masking helps to improve our ability to generalize a high degree of unity, the expected picture of light, gray, dark control ability, which will help beginners quickly into the state, is one of the shortcuts to learning hand-drawn.
Making hand-painted POP posters of the 6 steps and skills article 3
Gouache is an opaque watercolor paint, used to draw architectural expression has a long history. Because of its strong coverage, painting techniques easy to grasp. The following is an introduction to the gouache rendering halo technique.
Architectural rendering is the key to express the light and shadow. Gouache and watercolor rendering of the main difference between the way the brush and cover method. A large area of halo with the general brush is not uniform, must use a small brush to the very thick gouache paint quickly coated in the paper, back and forth repeatedly brush. The small area of haloing can be painted on the paper with one stroke of gouache flat brush. In the process of haloing, according to the characteristics of different brushes, you can use a variety of brushes at the same time, in order to achieve good results.
Gouache halo has the following methods:
(a) direct method or continuous coloring method
This method of halo more than a small area of the rendering of this painting is directly to the pigment is well adjusted, emphasizing the brush touch points, rather than let the color flow down. Large area of gouache rendering, is to use a small board brush brush, brush back and forth, while brushing and adding color to make it appear halo. Must keep the paper wet.
(B) after the ink and watercolor "wash" rendering method
Gouache is thicker than ink and watercolor, but as long as the steeper slope of the board can be slowly tilted down the board flow. Therefore, it is possible to render a large area of halo by the method of "washing". The method is exactly the same as ink and watercolor. I will not repeat here.
(C) point of color rendering method
This method is to use a small point of the brush to form a picture, it takes a long time, patiently and carefully with different gouache paints at different levels successive points into. The sky, trees, pools and lawns can all be painted with pointillism, and the objects expressed are rich in color and strong in light.
(D) spraying rendering method
Spraying is the use of compressed air to gouache or a special pigment from the nozzle of the spray gun, forming a granular mist. Spraying before the preparation of engraved masking, to do the cover. Therefore, this method is more complicated, time-consuming and laborious.
In short, the production of architectural performance drawings for the purpose of better performance of the building, expressing the architect's design intent, as for the choice of which expression, depending on the degree of mastery and preferences. Architectural performance is only an architect of a work of "instructions" only.
The production of hand-drawn POP posters 6 steps and skills 4
A, contrast.
Contrast is the basic stereotypes of art and design skills, the two different things, shape, color, etc. for the contrast is called contrast. Such as square and round, old and new, size, black and white, depth, thickness and so on. The two clearly opposing elements in the same space, through the design, so that it is both antagonistic and harmonic, both contradictory and unified, in strong contrast to obtain a sharp contrast, complementary and satisfying effect.
Two, harmony.
Harmony contains harmonic meaning. It is in the premise of meeting the functional requirements, so that a variety of indoor objects of shape, color, light, texture and other combinations to harmonize, become a very harmonious and unified whole. Harmony can also be divided into the environment and modeling harmony, material texture harmony, color harmony, style harmony and so on. Harmony can make people visually, psychologically to obtain peace, calm satisfaction.
Three, symmetry
Symmetry is the traditional technique of formal beauty, is the earliest human mastery of the laws of formal beauty. Symmetry is divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, the same shape, the same color, the same quality is called absolute symmetry. In interior design, it is relative symmetry. Symmetry gives people the feeling of order, dignity, neatness, that is, the beauty of harmony.
Four, balanced.
Life in the golden chicken, actors walking a tightrope, from the balance of force to give people a stable visual art enjoyment, so that people get visual balance of psychology, balance is based on the central axis, the center point of the unequal and equal amount of forms, components, colors and configuration. Balanced and symmetrical form, compared with lively, vivid, harmonious, beautiful flavor.
Fifth, level.
A decorative composition, to distinguish between levels, so that the picture has depth, breadth and more rich. Lack of hierarchy, the feeling of mediocrity, interior design, the same pursuit of spatial hierarchy. Such as color from cold to warm, brightness from bright to dark, texture from complex to simple, shape from large to small, from square to round, composition from poly to scattered, texture of a single to diverse, etc., can be seen as a rich level of change. Layers of change can be extremely rich perspective effect.
Sixth, echo.
Echoing as the shape of the shadow, in interior design, the ceiling and the ground desktop and other parts of the use of echoing techniques, the shape of the treatment, will play a corresponding role. Echo belongs to a balanced form of beauty, is a variety of art commonly used techniques, echo also has a "corresponding symmetry", "relative symmetry" said, the general use of the image corresponds to the virtual momentum and other techniques to achieve the artistic effect of echo.
Seven, continuation.
Continuation refers to the continuous extension. People often use the word "image" to refer to the external shape of all objects. If an image of a regular upward or downward, to the left and right continuously is the continuation. This continuation is used in the space, so that the space to obtain a sense of expansion or orientation, and can even deepen people's impression of the environment in the focus of the scene.
Eight, simple.
Simplicity or concise. Refers to the interior environment without gorgeous modifications and superfluous additions. To the principle of less but fine, the interior decoration is reduced to a minimum. Thought "less is more, simplicity is rich". Simplicity is one of the interior design is particularly worth advocating, but also in recent years is very popular trend.
Nine, unique.
Unique also known as special. Unique is a breakthrough in the original rules, new and striking. In nature, "a little red in the bushes, the desert in the green space", are the embodiment of the unique. Unique is produced in the accompaniment, is the existence of mutual comparison. In interior design, especially respected breakthrough imagination to create personality and character.
Ten, color tone.
Color is one of the important factors in the design of plastic arts. Different colors can cause people visually different color feeling. Such as red, orange, yellow warmth is very warm, known as the warm color system, green, blue and green with a cold, quiet feeling, known as the cold color system. In interior design, you can choose all kinds of color tone composition, color tone has a variety of general can be summarized as "the same tone, the same kind of tone, neighboring tone, contrast tone", etc., in the use of different environments according to the flexibility of use.
pop hand-drawn posters how to draw fasterTo draw POP painting fast, first: familiar with the tools they use; second: fonts and illustrations are familiar with; third: if you are doing commercial posters, you can remember a few of their common decorative ways (title word decoration, poster border decoration, etc.), but also skilled sketching two to three popular illustrations (that is, everywhere you can use illustrations), such as: a commercial poster, you can remember several common decorative ways (title word decoration, poster border decoration, etc.), but also skilled sketching two to three popular illustrations (is everywhere you can use illustrations), such as: a poster of the same color tone, the same color tone, adjacent tones, contrasting tones, etc., can be used according to the environment and flexibility. For example: a rag doll, can be used for Children's Day festivals, or toy stores, or children's clothing stores; a gift box, can be used everywhere, according to different themes to change the different colors of the ribbon on the line. This way you will be very fast.
How to hand-painted pop postersPOP production
POP advertising production methods, methods, materials, application of numerous types, including hand-painted POP the most maneuverability, economy and affinity, hand-painted POP production of the basic principles of: 1, easy to attract attention; 2, easy to read; 3, a look at the focus of the appeal; 4, with a sense of aesthetics; 5, with the unity and a sense of harmony; 6, with a sense of unity and a sense of harmony; 6, with a sense of harmony; 6, with a sense of unity and a sense of harmony. sense of harmony; 6, efficiency.
A variety of tools:
The choice and application of tools is very important, choose a good fit for the tools, often with twice the result with half the effort. Such as pasting tools, you can use spray adhesive to deal with large areas and the amount of paste action, far more efficient than with double-sided stickers or glue to paste. How to make a variety of tools can each play their own characteristics, is that we must consider well in advance. Another thing to keep in mind is the display tools. If the finished work is not displayed with the aid of the display tools, or if the display is not effective, then the good work is useless.
There are many kinds of materials and tools used for drawing or writing, and each of them has its own unique performance techniques and effects. Among them, the microphone pen because of its easy to grasp the convenience of writing and other characteristics of the POP pen called, and the flat pen nib soft, you can write a variety of different styles of POP body, the same as the popularity of everyone's favorite.
A variety of pen tools
Cutting tools
Measuring tools
Paste tools
Two, learn to write POP fonts, you must abandon the previous method of writing, because POP's main appeal is the font is clear, concise and powerful, so there is no need to do fancy changes in the font. In addition, for the price of POP, because of the writing of different people, but in the font can not appear too big a difference, which is the POP font on the overall requirements, do not emphasize personalized fonts. For different commodities, fonts have good and bad, which will have a certain impact on the specific sales of goods, is not desirable. And in the POP posters, POP posters and require novelty and personality of the picture and font to maximize the increase in reading rate, attract attention. In the application of color should also strive to clean, rather than a variety of colors. Generally speaking, a layout of the color should not be more than four. In the production of POP, must stand in the consumer's point of view to see the problem, as long as the most important price clearly expressed, is the best POP.
With POP font.
Three, when writing POP a few aspects of attention:
1, write the full name of the product, as well as specify the specifications.
2, write the price should pay attention to the decimal point before and after the number of figures to the size of the obvious.
3, to indicate the original price and the current price to reflect the extent of the price reduction.
4, a POP on the principle of goods not more than two, otherwise the effect of visual impact.
5, the use of colors no more than three, generally red, blue, black three main.
Hand-drawn POP-title word writing
Title word writing
1, seeking the word group end structure of the whole: general hand-drawn POP poster title text should not be too many words. A little more text title, in the shape of the word changes should not be too large, and in the size of the font, spacing should also try to be consistent, so as not to affect the readability. If the title of the word is very small, only three or five words or less, then depending on the needs of their own design, in the shape of the word or the word group to make greater changes, and at this time more attention should be paid to the entire title of the word group structure of the sense of wholeness, as well as the whole group of word balance.
2, with the characteristics of the pen to make changes: the general title of the word are used in the design of larger fonts, and can be used to write the title of the word of the pen, whether it is a flat pen, round pen, brush or thicker POP advertising pens, the shape and characteristics of its nibs have a great deal of difference, therefore, how to grasp the characteristics of the pen itself, and appropriately play the role of its changes in fonts, beautify the font, the most important thing is still in the The most important thing is the skillfulness of the strokes. Repeatedly practicing and then considering the rhythmic coordination, can make the font produce natural and beautiful changes.
3, draw the character of the word to: people have different personalities, different categories of goods or different shapes, colors, textures of similar commodities show different personalities, so the face of different commodities must be considered, and then with the nature of the character of the drawing. For example, cosmetics counter hand-drawn POP, the title can be used more feminine and slender font; if the home appliance industry, the shape of the cold and hard TV, air conditioning, refrigerators can be used to choose a thick and hard, more masculine font. If a teahouse decorated with ancient colors, but write a very modern sense of text modeling, it does not quite match. So before writing to consider the nature and type of goods and stores themselves, to determine the character personality, such as elegant, novelty, soft, hard, heavy, light, modern, classical and so on.
4, additional effects: in the font or the word next to add some auxiliary lines, will produce three-dimensional, overlapping, shadows, block effect, in order to avoid clumsiness, it is necessary to note two points:
-Title number of words, should not be added to the effect of unnecessary
-Color should not be made strange and bizarre, difficult for people to identify and read, so as to maintain a generous and fresh! The beauty of the
After writing the characters
Write the horizontal strokes first
After adding the vertical strokes, the darker part is where the strokes overlap.
Horizontal Stroke Holding Method
Vertical Stroke Holding Method
Using the Flat Face Design to Draw the Font with Flat Strokes
First, draw the character you want to write with a pencil, and pay attention to:
1The strokes of the font should be distributed in a balanced manner, and the shape should be as full as possible and square as long as possible.
2 within the body of the strokes try to draw together.
3 between the words to be compact, so that the entire title word to become a group of words with a sense of wholeness.
Hand-drawn POP--poster production
Posters original "POST", originally from the "paste on the post" of the "POST". POST" is transferred from "POST", all the notices posted on the post can be called "POSTER". In terms of design terminology, "poster" and "billboard" can be defined as "a graphic form of advertising posting media" or "posting of large print advertisements". Printed advertisements".
POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated as "point-of-purchase advertising". Wherever advertisements are displayed in the place where the goods are purchased, they are called POP advertisements, the purpose of which is to attract the attention of consumers, induce them to enter the store and then stimulate their desire to buy.POP emphasizes the position of the consumer, and is designed from the point of view of facilitating the customer's viewpoint.A successful POP has the decisive ability to make the customer buy the goods, and it is the termination of the advertisement activity, as well as the beginning of the sale of the sales promotion.
Posters
Posters can be put up in a place of free choice, and several can be put up in one place to strengthen the impression. Posters are not only easy to put up, but also last a long time, and can be repeated to collect repeated effects. POP must be revealed in the sales venue, which is the biggest difference with posters, although in a limited place, the scope of expression is still rich in unlimited diversity.
This form of advertising can be seen almost everywhere, it is not only limited to the existence of supermarkets, in department stores, book centers, restaurants, fast-food restaurants, popular clothing stores and other places, we can often see hand-drawn POP posters. These do not need to be beautifully printed, do not have to spend a lot of money on production, sometimes hand-written a simple hand-drawn POP ads, the effect is even far more than the manufacturers deliberately produced decorative POP.
Hand-drawn POP task:
1, to promote the attention of the goods and understanding, to enhance the consumer's desire to buy, such as the use of illustrations, copywriting, color and so on.
2. Communicate the brand, value, characteristics, content and material of the product, such as the characteristics, description of the material.
3, detailing the use of goods, so that consumers understand, develop the need for sex.
4. With outstanding copywriting and written design, it reminds people of the good quality of the goods.
5. Indications and logos for products and places of sale.
6. It shows the image of the store and shapes the atmosphere of shopping.
7. Create the atmosphere of the store and show the sense of the season.
8. Use it in conjunction with SP (store promotion) activities, during product demonstrations or performances to increase the effect of the show
and the atmosphere.
9, the appeal of good quality and low price, leading to action to buy, such as during the sale of exaggerated price performance.
POP effective labeling position:
1, in the eyes of the height of the position, can be clearly read.
2, the location of the label should not destroy the overall beauty of the product, or impede the placement of the product.
3, the location of the label and promotional products, should be configured in an easily recognizable position.
4, effective use of ceiling space and beams and columns.
5, the use of hand-drawn POP, so that the dead ends of the display resurrection.
Hand-drawn POP - the writing of the text
The writing of the text
Chinese font design, to make its word shape smooth and unified, in line with the principle of beauty, in addition to a variety of basic strokes to write a proper rules, changes properly, the main thing is that we must fully understand the structure of the font ministries and radicals The most important thing is to fully understand the structure of the font and the configuration of the radicals and radicals, in order to make the dots and strokes correspond to each other, and the frame is even, and become a set of practical and beautiful fonts.
Chinese characters are square-shaped fonts, by a single font by arranging the combination of sentences, can be arranged vertically and horizontally. Vertical arrangement, the reading direction is from top to bottom, and then from right to left; horizontal arrangement is from left to right, and then from top to bottom for the order. Because of its two different directions of arrangement, in the case of the whole continuous text, there will often be readers to read the direction of the situation is not clear. In order to avoid the occurrence of the above undesirable phenomenon, in the arrangement should first determine the direction of reading, and reserved for its rows and rows of intervals or the text will be flattened or longer to form a visual effect with the rows, in order to show the direction of continuous reading of the text, to achieve the effect of easy to read.
There is no absolute standard to follow as to how wide a line interval should be, because there are several practical factors that may affect the variables such as: typeface type, thickness, size, and variants; the number of words used in each line (length), the nature of the text and the size of the page. All of these factors interact with each other. Nevertheless, in the actual production of print fonts, the line space is usually half a character (half-width) to one character, while hand-drawn fonts, due to the large size of the characters, the number of characters per line is also shorter, and the line space is most practical at 3/4 to 1/4 of a character. Sometimes in order to make it easier for readers to read on, the arrangement of the text must also take into account its "line of motion" and "wire".
Hand-drawn POP fine-letter pens, commonly used in the thick shape of the signature pen and the rounded tip of the Kiwi pen, roughly used to depict the more descriptive text, if you want to depict a very beautiful, then we must pay attention to the following two points:
-Pencil first draw the baseline, and then to depict the word, only then it will be neat and beautiful.
-There should not be too much distance between the characters in order to have a sense of compactness.
Hand-drawn POP advertisements with explanatory text, such as horizontal arrangement, usually "left and right without words, up and down between the lines" principle to depict.
Hand-drawn POP - layout composition
Commonly used hand-drawn POP layout composition:
Principle:
1, easy to notice
2, easy to explain
3, a look at the key points and content of the appeal
4, Aesthetically pleasing
5, Very personalized