the location of catering is the most important. once you choose the right location, you are half successful. So, how is the roast duck restaurant located? From what aspects should we consider the site selection? The following small series shares the four steps of opening a restaurant for catering entrepreneurship.

1. Pick a place: Determine the crowd and flow

First of all, you must know where people are going, not just there. For example, breakfast shops should be in places where office workers will walk, and video rental shops should be opened on the way home. You can spend some time to count the crowds in the morning, afternoon and evening in the target area of the place of interest, count the number of people entering the nearby shops, and see the proportion of office workers, students and housewives among the people passing by, and at least once on weekdays and weekends to know the exact distribution of the crowds.

2. Find a place: Visit the surrounding environment

With a pre-selected pocket location, the second step is to inspect its surrounding environment first. At this time, we should observe it from two angles. One is the businessman's point of view: What are the signs that the location can create achievements?

3. Look at the storefront: architecture equals living advertisement

Please look at the storefront with the mood of first date, be concerned and be skeptical. Look from a distance first, and then look closely. Imagine the feeling of your store in this space. Once the store name is put on the signboard, will it stand out? Can people who drive by see it? Can pedestrians notice it from the sidewalk? China Eating Network catering consulting experts believe that a good storefront is like a living advertisement, which not only makes it convenient for people to find you, but also shows themselves to potential customers passing by.

4. Choose neighbors: Good neighbors make you struggle less

Customers will think that the quality of goods in adjacent stores is quite similar, so it is very important to be located in the same place with similar brands, because some location strategies are "parasitic". Open a clothing store next to a big department store and a vitality restaurant next to a high-end supermarket. Customers attracted by big brands will also be attracted by you.