Location determines money. Generally speaking, factories, warehouses and other enterprises to reduce intermediate links, reduce the cost of production, improve operational efficiency as a principle, generally selected in the development zone. Companies with convenient transportation, rapid business exchanges, business services for the principle of perfect, generally choose the commercial circle or adjacent to the commercial circle of the office building. Various industries, to catering, service industry site selection conditions are the most demanding, the following is the mall and store site selection tips.

1, shopping mall location tips

Pay attention to the road and terrain. Usually the store ground should be in a plane with the road, in favor of customer access. If the location of the mall on the slope or a lot of difference in height on the lot. Then the most important thing is that must consider the mall's entrance, facade, steps, signage design, etc., must be convenient for customers, and eye-catching.

Choose the orientation and direction:

1) Orientation. Orientation refers to the direction of the front door of the mall, the general commercial buildings sit in the north and south is the most ideal geographical orientation.

2) Direction. Generally speaking, people generally have the habit of right, shopping malls in the choice of the import should be the right for the top. If the street is east-west, the flow of customers mainly from the east, to the northeast intersection for the best; if the street is north-south, the flow of customers mainly from the south to the north of the flow, to the southeast intersection for the best.

3) intersection situation. If it is a three-way intersection, the best shopping mall is located in the front of the intersection, so that the store is the most conspicuous; but if it is a crossroads, the shopping mall is located at the corner of the intersection.

Keep an eye out for potential business value:

Keep an eye out for some unobtrusive but potential locations. Evaluate them from the following aspects.

1) The location of the proposed mall address in the urban planning and its commercial value.

2) Whether near large institutions, units, factories and mines.

3) The speed and scale of the future population increase and its purchasing power to improve the degree.

2, store location tips

1) according to the business content to choose the address. Clothing stores, small supermarkets require to open in a place with a large flow of people; health care stores and service centers for the elderly, it is appropriate to open in a remote, quiet place.

2) to select the spontaneous formation of a certain type of market lot. In the long-term business, a market will spontaneously formed for the sale of certain types of goods in the centralized market.

3) To choose a storefront with advertising space. Some stores do not have an independent front, in front of the store naturally lose independent advertising space, which also makes you lose the space in front of the store to play marketing intelligence.

4) To have a sense of evening the big money. That is, the store opened in the famous chain stores or strong brand stores in the vicinity, and even can be opened next to it. These famous brand stores have done a lot of detailed market research before the site selection, next to them to open the store, not only can save time and energy to visit the site, but also with their brand effect to pick some customers. The right location will make money, so share it!