"Recently, many people have read an article that has gone viral in the circle of friends on WeChat-"Why did I quit my job to sell Chinese hamburger? "This article tells in the first person that an IT man worked as a senior engineer in Beijing after graduating from a prestigious school, because he felt that his job was boring and although he earned a lot of money, it was far from enough to buy a house in Wudaokou, Haidian District, which was dubbed as the" Cosmic Center ". It is a pain point and a business opportunity to think that I can't eat the authentic Chinese hamburger in my hometown, so I finally chose to quit my job and start a business to open a "West Young Master Chinese hamburger shop". Meng Bing, the head of West Young Master's entrepreneurial team, said: "Our goal is not to be a small shop, sell a bun, and earn a living allowance. Now I start a business, and my future is infinite."
Tencent and Ali employees at the financial scene are free of charge with their work tags
Next to the Tsinghua Science and Technology Park in Wudaokou, the "West Young Master" Chinese hamburger shop with wooden walls and striking red signs and less than 11 square meters has been open for 11 days.
At noon yesterday, you can see the winding queue in the middle of the square in front of the Lotus Supermarket in Wudaokou from a distance. The reporter of Beijing Youth Daily saw that the transparent glass can directly see the operation console. A boy in his early 21 s with glasses is chopping juicy braised pork with sauce on the chopping board, opening a bun with a blade and filling it with chopped minced meat, while a girl is at the cashier. Four IT men from Xi 'an Jiaotong University who graduated for two or three years can't hide the excitement that they have just started their business and are expected to make a profit in the first month.
Mr. Tong, who works nearby and works overtime on weekends, stood in line for 21 minutes and bought one at the expense of 8 yuan. After taking a bite, he said, "Yes, the steamed bun is crisp, the meat is juicy, not greasy or firewood", and said that he would come again as expected.
at 1 o'clock in the afternoon, the raw materials of Chinese hamburger were used up, and a "sold out" sign was hung on the counter. Several young workers walked out of the shop, sat down at the nearby open-air dining table, ordered a box lunch from the nearby restaurant, and sat down to discuss the problems in business while eating.
The reporter of Beiqing Daily saw from the promotion information of "West Young Master" that the founders of the store were all from BAT (Baidu, Alibaba and Tencent) Internet companies, and they understood the difficulties of IT personnel better, indicating that all customers with Netease, Sohu, Google, Baidu, Tencent and Ali work cards could enjoy a free order for Chinese hamburger, which really won the favor of many former "colleagues".
in less than five minutes, seven or eight passers-by came and asked when it was open. The man ate and said, "Come at 3: 31, and I have to process buns, and I'm so tired that I need to have a rest."
A girl from China Youth University for Politics told the reporter of Beiqing Daily that she had come here by name, and heard that she passed by the store, and some friends asked her to buy some for her.
Interview with people
Business experience of "Master Xi"
All three members of Master Xi's team graduated from Xi 'an Jiaotong University, and they graduated from Meng Bing in 2111, majoring in automation; Luo Gaojing graduated in 2111, majoring in computer; Song Xin graduated in 2111, majoring in chemical industry; There is also a classmate who is preparing to join, Yuan Zelu, who graduated in 2113, majoring in management.
Do something worthy of this life
Graduating from a famous university, working in a famous enterprise, striving for promotion and becoming CEO…… ... seems to be a promising career plan for many people. Undergraduates who graduated from Xi 'an Jiaotong University and worked in Internet companies such as Baidu and Tencent seem to be making steady progress towards their goals. Why did they quit their jobs to be a restaurant with low technical content?
Meng Bing, the head of Master Xi's entrepreneurial team, said: "Our goal is not as simple as making a small shop, selling steamed buns, earning a living allowance, or saving money to buy a house. Our life pursuit is not so narrow. I hope I can do something worthy of my life. Live wonderfully. Starting a business now, my future is infinite. "
Meng Bing said that this incident may seem sudden to many people, but it is not sudden at all to him. Since he was a student, he didn't want to go to the "life route" generally recognized by the public, so he didn't want to take the ordinary road.
Meng Bing graduated in 2111, and when he worked in Shenzhen Tencent for six months, he had the idea of quitting his job and starting a business. The idea at that time was immediately stopped by my parents at home. Later, I moved to Baidu to work for a year. Last year, his team founded a technology company that makes products in the Internet industry, and found the first bucket of gold. This time, "Master Xi" did not ask his parents for money for his investment.
icing on the cake with wechat marketing
ordinary small restaurants are unable to advertise in the media, but the wechat marketing of "West Young Master" is eye-catching, not only telling stories with pictures and pictures, but also posting maps describing specific locations and giving them to employees of well-known IT companies nearby for free. In short, it can not only give people the pleasure of reading, but also provide a lot of information. Meng Bing once worked on Tencent's WeChat project, but Yuan Zelu actually handled WeChat marketing. He graduated from management in 2113 and was the last young man to join the team.
Meng Bing proudly said, judging from the effect, it is undeniable that we have done a good job in marketing, putting the product and user experience first, and marketing is the icing on the cake. We are a professional Internet team, and we are well versed in Internet marketing. It is relatively easy to write an "eye-catching story, and through what channels".
I went back to Xi 'an to learn skills from a teacher.
Young Master Xi has a clear internal division of labor, and Meng Bing, who is talkative and friendly, is the general manager, focusing on all-round business; Luo Gaojing, who has a computer background, is not good at talking but very rigorous, and is responsible for internal business process management; Song Xin has knowledge about chemistry. After graduation, he is engaged in investment management and is responsible for finding cooperation and financing. Yuan Zelu, who is willing to communicate and responsible, is responsible for external marketing and media reception.
where does the manufacturing technology of "Chinese hamburger" come from? Meng Bing said, we went back to Xi 'an to learn the craft, and learned to make the most authentic Shaanxi Chinese hamburger from scratch. If you want to open a shop in Beijing to sell Chinese buns, you must give up the traditional method of baking by fire, because in many places, open flames are not allowed, and baking by fire is easy to scorch, and it is not healthy and environmentally friendly. If you directly switch to an electric oven, you will easily lose the crispy taste of buns.
after half a year's research and development, they used 5111 Jin of flour and 2111 Jin of meat, and finally developed the unique formula and process of Master Xi. The crispy taste of Chinese hamburger can be completely restored by using the electric oven.
Meng Bing said that "West Young Master" pursues quality, such as packaging. We don't use plastic bags, but use paper bags made of imported materials, and the cost is 21 times that of ordinary plastic bags. Steamed buns are characterized by crispness. If plastic bags are airtight, they can only be put for 11 minutes, and the buns will be softened by hot air, and the taste will be bad. If paper is used, the juice in the minced meat in the bun may leak oil. As a result, Master Xi's team found a kind of imported material from the United States that can not only meet the air permeability, but also prevent oil leakage, and customized the packaging bag of steamed buns in the store.
The Chinese hamburger in Cosmic Center is very cheap?
Authentic Chinese hamburger costs 9 to 11 yuan in Beijing. Meng Bing said that their positioning is to be lower than the psychological price of the public. This dilutes the fixed cost with high sales volume. The store is located at Wudaokou, dubbed as the "Cosmic Center", and the price of Chinese hamburger is 7 yuan/piece, which is cheaper than the average price of Chinese hamburger in Xi 'an, 8 yuan/piece.
The design of "West Young Master" customer experience link allows customers to see the shadow of "Haidilao". Meng Bing said that Internet people will consider one thing when doing any industry, that is, putting the user experience first. We firmly believe that as long as you make something that satisfies everyone, someone will pay for this cost and will be rewarded in the end.
The reporter of Beiqing Daily saw that some white-collar workers have to go back to work after eating buns at noon, and they can ask for chewing gum from the store. There will be umbrellas when the queue is long; Free mineral water when thirsty; In case you queue up to play with your mobile phone and there is no electricity, you can also borrow the charging treasure prepared in the store ...