Then, how do vegetable circulation enterprises get customers online and how do they do a good job in network promotion? I believe that many vegetable circulation enterprises now want to tap customers on the Internet. Today, let's take a look at how to do a good job in network promotion of vegetable distribution enterprises.
-Do bidding ranking:
This is a traditional way of network promotion, but also a highly recognized way of promotion. As the name implies, it is a way to promote spending money on advertising and ranking by bidding according to the budget price. The typical way is bd bidding, which has some characteristics:
1, quick results: after all, it is a waste of money. There will definitely be customer consultation soon after the launch, but the transaction rate is not high.
2. Large investment: Based on the algorithm of big data, the cost per click is around 30-200. If the budget is small, it is basically a waste of money and the cost is very high. Most vegetable distribution enterprises are not worth the loss.
3. Malicious click: Maybe your advertisement attracts your competitors, not accurate customers, because the company has to pay for a click, whether it works or not.
4, difficult to stabilize: this model is that you must invest in advertising for a long time, once you stop investing in advertising, it will plummet.
-Be yourself, official website:
Official website is a publicity channel for enterprise standards. For example, if you bid for a project, Party A will definitely ask official website. I once had several clients who stopped being official website and found me as official website when they were in urgent need of bidding, so we must do a good job in official website in advance. What are the advantages of being official website?
1. Establish corporate image: When searching for your business, customers of vegetable distribution enterprises will first pay attention to your official website. If an enterprise does not have a standard official website, its trust will be greatly reduced, and it will be difficult for customers to contact you. With your own official website, you can establish a corporate image and tap more customers.
2. Promotion through enterprise official website: Compared with bidding ranking, vegetable distribution enterprises can actually do search engine marketing, that is, SEO, which has obvious advantages:
The first is natural ranking. Seo matches the search engine algorithm through technical means and ranks naturally according to the algorithm recommendation mechanism, which is not affected by bidding ranking. Once the ranking goes up, it is basically very stable, long-term stable, and the input cost is extremely low.
Second, don't worry about malicious clicks. Ranking is naturally based on keywords. Vegetable circulation enterprises can rank by related keywords and mine customers from multiple rankings. For example, which vegetable distribution company in Chengdu is good? Vegetable distribution company, Dongguan vegetable distribution manufacturer, Shenzhen vegetable distribution company, etc.
Finally, the comprehensive cost is low. The annual cost of the website is far lower than the bidding ranking, which is basically negligible. The investment in bidding ranking is at least 1 ,000 per month, and the annual renewal fee of the website is only about 1 ,000. The gap can be seen.
-Do short video promotion
Some distribution companies are doing this now, but according to our research experience, it has little effect. Although short video is a popular way at present, the vegetable distribution business is special, and customers are mainly B-end, so the effect of making short video is not so good. There is also a short video that needs professional exit, material, photography, editing and so on. General vegetable distribution companies have no energy to do these jobs.
-Other network promotion
Xiaohongshu: Suitable for planting grass, not suitable for direct advertising promotion, with slow effect, but the customers are very accurate.
Baijiahao: Baidu new media officially launched by Baidu has the advantage of high search display and the disadvantage of not carrying QR code.
Post Bar: Baidu's post bar has the advantages of high search and display weight, but also has the disadvantage of easy deletion.
Headline number: Today's headline news comes from the media platform, which is characterized by high originality, great competition and certain effect.
To sum up, vegetable circulation enterprises must first have their own official website, and then cooperate with other multi-channel and all-round promotion, the effect will be greatly improved.
I have been engaged in Internet marketing promotion 10 for many years. I have done in-depth research from traditional pc promotion to community marketing in the era of mobile Internet. Has been engaged in search engine marketing, website construction, small program development, private domain traffic operation. We can communicate with each other here, V:L03 12 108.