Pay attention to the following points:

1. Hygiene can reassure customers.

2. The location of the store should be appropriate, preferably between the community and the station, which can be seen by everyone who goes to work every day.

3. The early market has a radiation range. In your selected area, you should investigate the market (customers) and competitors. If you can avoid competitors, it is best. If you can't, you should highlight your own strengths and characteristics.

4. Have your own characteristics, such as meticulous service or special taste. :

restaurant marketing means

1. new service marketing: offering special services to old customers

at present, the catering industry has launched service marketing in a targeted manner, that is, marketing means specifically aimed at old customers. Customer membership service can be specially prepared for old customers. As long as the customer presents a valid ID card and deposits a certain amount of money, he can get a member account and become a VIP member. In the member area, the waiter is equipped with a server similar to a walkie-talkie. Dining guests can press the button on the table to "call" the waiter at any time if they have something to do and enjoy the "silent service".

2. Restaurant image marketing: The design and planning of restaurant image

We can make efforts in the design of store logo, the choice of restaurant theme, the decoration style, furniture, layout, color lighting and other aspects of the restaurant, so that it can play a promotional role. For example, it can create a banana villa with a small Vietnamese style in Shanghai with an old Shanghai atmosphere in the 1931 s; Dai-style bamboo restaurant; Romantic, elegant and artistic western-style steak house: a high-end Chinese restaurant with mahogany (or imitation mahogany) furniture, plush chairs and Qing palace costumes; Mongolian restaurant with yurts, small square tables and flower carpets as the theme image, which exudes rough and game flavor; On the blackboard in front of the restaurant, customers are served with handwritten menus to show ancient charm. There are three bright Italian restaurants with red, white and green national flags everywhere in the restaurant. Handheld small red lanterns, greeters dressed in red flowers and green leaves, greeted diners with a clear Sichuan cavity, and young people wearing Chinese coats carried a large copper pot with a long spout, which was like a waterfall. Sichuan style restaurant of Chinese tea is a successful example of restaurant image marketing.

3. Media marketing promotes restaurants.

Catering marketers can use the media for marketing in two ways. The first kind directly invites media personnel to participate in hotel activities. At the time of activities, marketers should invite media representatives to participate. You can provide relevant information about restaurant activities in advance, or inform the media in the form of written notification or self-made news articles, so as to make use of the media to promote the hotel. Second, cooperate with the media. Hotels can jointly organize small columns such as "Beauty Diet", "Festive Food", "Colorful Life" and "Diet and Health" with TV stations, radio stations, newspapers, magazines and other media, which can not only expand the positive influence of hotels in society, improve the reputation of departments or restaurants, but also publicize their own business characteristics and various sales activities.