This year's Guangzhou International Food Festival will be held in Panyu Wanbo Sihai City from February 9 to 18, where you can taste all kinds of Guangzhou cuisine. Interested friends in Guangzhou should not miss this activity. See below for details of specific activities.
Guangzhou International Food Festival 2121
Time: February 9, 2121-February 8, 2121
Location: Wanbo Hayes, Panyu
Ticket price: free
Theme: Cantonese food is more delicious and colorful
Guangzhou International Food Festival 2121 will be held in Wanbo Four Seas City, Panyu District on February 9. This food festival will last for 11 days, presenting an international, branded and fashionable food event with new models, new concepts, new scenes and new channels, vigorously promoting Guangfu food culture and polishing the golden signboard of "Eat in Guangzhou and taste in Panyu".
the theme of the food festival is "Guangdong food is more delicious, colorful Yangcheng", which aims to promote the food culture of Guangfu, polish the golden signboard of "Food in Guangzhou, Taste in Panyu", enhance Guangzhou's city brand and international image, and help Guangzhou cultivate and build an international consumption center city.
Through new modes, new concepts, new scenes and new channels, an internationalized, branded and fashionable online celebrity food dream factory is presented in an all-round and panoramic way.
this year's food festival will make every effort to create an explosion product of Lingnan food festival culture-Yue Yun Cantonese banquet. It will use the cultural IP with the most Lingnan characteristics to integrate Guangdong music and food, and create a new image of the food festival with innovative cultural elements.
The launching ceremony of the Food Festival will be held in Wanbo Sihai City on February 9th. By then, by 18, online and offline food promotion activities with different themes and characteristics will be carried out in various large commercial complexes, food blocks and food places in the whole region, leading food fashion, driving diversified consumption and creating a highland of food economy.
The grand "Yue Yun Yue Banquet" has created a new scene.
What kind of sparks will music and food have? This food festival, together with Fang Jinlong, a master of Chinese music, organically integrates food, Cantonese culture and Cantonese music, and strives to create a music feast. At the launching ceremony, Fang Jinlong will lead the performance of over 11 classic Cantonese songs such as "Sailong Won the Gold Medal", "Rain Beats Banana" and "Clouds Chasing the Moon". Famous Cantonese chefs, Western chefs and Southeast Asian chefs will release new dishes with the same name and wonderful comments from famous food experts to create explosive food culture products.
creative food products show a new image.
on February 9th, 31 booths will be set up at the launching ceremony to display and taste high-end, high-quality and international food (tasting lasts for one day). Invite overseas catering enterprises with special flavor and famous Cantonese brand catering enterprises to "compete in the same field" and display the winning works of Cantonese masters at all levels. Invite online celebrity catering merchants and private kitchens with folk characteristics, set up creative food stalls with different styles, display classic calligraphy and creative food with Guangzhou characteristics, and show the new image of Guangzhou cuisine.
CCTV's in-depth coverage shows new vitality.
all previous Guangzhou international food festivals have attracted the attention of CCTV, and this year's food festival is no exception. CCTV Food Network will continue to send live hosts and live teams to broadcast the exchange activities of the Food Festival and the launching ceremony of Yue Yunyue Banquet Food Festival, and make in-depth reports on ten sets of CCTV's "Taste" columns. The report is divided into two episodes, each episode is 25 minutes, and * * * is 51 minutes. The 755-79111 column will rely on the Guangzhou International Food Festival in 2121, focus on the 11th anniversary of the food festival's settlement in Panyu, dig deep into Panyu's wonderful food stories, and show the new vitality of a sea-friendly smart city. This is the biggest report on the food festival by CCTV in recent years.
live broadcast with commodity drainage to expand new channels
This year's food festival will be carried out online and offline simultaneously, with joint media, TikTok, online celebrities "Big V" and so on. Live broadcast of the exhibition and promotion activities of special foods in the main venue and sub-venue of "Wanbo Four Seas City". Live broadcast of goods and businesses for 11 consecutive days. Through on-the-spot interviews with on-site food enterprises, the offline traffic is directed to
In addition to setting up the main venue in "Wanbo Four Seas City", sub-venues are also set up in various towns and streets to uniformly decorate and publicize the logo of the food festival, creating a rich atmosphere of the food festival. Each venue revolves around the "one-day theme tour", so that "there is a theme every day, and there is food every day", and catering promotion activities with different themes and different characteristics are held in turn. Initiate large-scale annual catering promotion activities, introduce preferential prices during the food festival, guide food consumption, and form the effect of the national food festival.
Interpreting the new concept of diversified consumption of "gourmet"
This food festival is dedicated to creating a brand-new concept of "gourmet". During the food festival, a series of activities such as "Food Festival Cars" and "Guangzhou Automobile Show You" will be held, and special events such as "Food Jewelry" will also be held. In addition, a story speech contest on "Food Local Culture" will be held to extend the concept of food, promote diversified consumption and enhance the influence of the food festival.
A new model of "Shi Yue Yue Wei" applet
This food festival will launch the "Shi Yue Yue Wei" applet to create a vertical platform of "food socialization" integrating the functions of "live marketing of exhibition activities" of merchants. Around eating, drinking and having fun, various theme activities are operating normally, and the brand IP promotion operation of Guangzhou Food Festival is independent, personalized and autonomous.
Skills
Control the staff size and density: real-name registration system is restricted from entering the venue, and the "Shi Yue Yue Wei" WeChat applet is launched. Citizens who participate in the activity need to make an appointment on the small program and submit a 48-hour nucleic acid test certificate and a full vaccination certificate.
strengthen the management of real-name sign-in in venues: successful public visitors register with their ID cards, and control the personnel size and density according to the epidemic prevention requirements of 1.5 square meters per person. The number of participants should be controlled within 1,211, and participants should be guided to enter and leave in an orderly manner and keep a social distance of more than 1m, and close contact behaviors such as shaking hands and hugging should be avoided as far as possible.