McDonald's launched artificial meat, which should be another catering enterprise entering this field after Burger King and KFC. Because people pay more attention to healthy eating now, they want to eat meat, but they are afraid that eating too much will affect their health. Although artificial meat can make people feel like eating meat, it can minimize some effects of meat on the human body. So I think artificial meat should be more popular with consumers.

According to the concept and manufacturing technology of artificial meat, artificial meat can be divided into two categories: plant meat and cultured meat. Vegetable meat is an artificial meat based on vegetable protein, amino acid and fat, and added with phytohemoglobin synthesized by yeast. Plant artificial meat takes peas, soybeans and other plants as raw materials to make vegetarian meat with fresh meat taste and nutritional value.

The "artificial meat" hamburger launched by McDonald's this time uses an ingredient called "heme" from the root of soybean to simulate the appearance and taste of meat. It is reported that this kind of "artificial meat" hamburger has slightly lower calories, lower cholesterol content and zero trans fat content than traditional hamburgers. This should be a good choice compared with traditional meat.

Do users really like artificial meat? This data can best reflect the situation. According to the prediction of American market organization, the global market scale of plant-based artificial meat will increase at a compound annual growth rate of121000000000, and will reach $27.9 billion by 2025. At present, the United States and Europe are the largest artificial meat markets. The demand for artificial meat in Asia-Pacific and South America is also relatively large.

From these data, we can see that artificial meat is not real meat, but for consumers, it is a perfect substitute for meat food, and consumers are completely willing to pay for this new food.

、