Because people can't go out most of the time during the epidemic, many people will use take-away software to buy food online and deliver it to their homes.

Hungry? Meituan is a takeaway software. Both apps are aimed at the take-away food market. At the same time, it can be seen from the guide language of "not just delivering food" that hungry people are gradually serving people and service scenarios, and actively seeking democracy and more user needs. Meituan, on the other hand, has been doing T strategy, actively building and expanding the local life service platform, and paying attention to distribution and quality service. Hungry now is basically consistent with Meituan's product positioning. It is a professional online food take-out ordering platform and is gradually developing towards a local service platform.

2. Hungry and the framework of the US Mission:

2. Comparative analysis of1framework

Both apps have takeaway, home page, order, mine and module. In contrast, if you are hungry, there is a supermarket module, and the US group takeaway has a membership module. Hungry, launch a supermarket module, relying on its strong user base and instant delivery capabilities. Meituan launched a membership template to enhance the loyalty of members and increase the long-term profits of enterprises.

3. Application Flowchart Events

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3. 1 APP process event diagram comparison:

The core functions of takeaway APP are basically searching, recommending food, choosing shops, settling accounts, paying, waiting for delivery by riders, completing orders and evaluating, but there are still many differences in details.

4. User portrait

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4. 1 user portrait analysis:

? As can be seen from the portrait, the age groups of the two apps are similar. Some students, some have already worked, all in order to save time or have no time to go to the store for dinner.

4.2 User Empathy Diagram Analysis:

The empathy maps of these two apps are different. Hungry is the empathy map of the delivery staff, and Meituan is the empathy map of the ordering staff. Through comparative analysis, the delivery staff and the ordering staff will be anxious to wait, worried about whether the positioning can be delivered on time, but the pain points are different, and each has its own concerns, but they are all worried about overtime. ?

4.3 Analysis of User Experience Diagram:

? The user experience is almost negative. Hungry has the characteristics of supermarket module, while Meituan has VIP and can have preferential price.

5. Food Takeaway APP Ranking

? From the above picture, the ranking of takeaway is slightly better. User loyalty in the field of take-away is low, and users tend to choose platforms with strong discounts. The membership system also plays a role in user division.

summary

? Through the comparison of the two apps, we can find that if you are hungry, you will be included in Ali's new retail system, and launch a "supermarket" module to extend the service crowd and service scenarios and actively meet the needs of more users. ?

? The focus of the US Mission is food and beverage takeout. I think Meituan's APP style is also relatively simple and the user experience is better. At the same time, Meituan has enhanced the importance of the "Member" module, which can retain more users and enhance user loyalty. Meituan also added a lot to new retail, such as entertainment, hotels, online car rides, movies and so on.

refer to

Zen master. List of applications. 2020

Meituan Takeaway VS Hungry, Product Operation Strategies of Takeaway Two Giants /P /p/d9db9c9feae6

How to treat the hungry and the product positioning of Meituan takeaway? /p/e3b879 10 197e