Yoshinoya is a famous Japanese restaurant, its specialty dish beef rice attracted a large number of foodies touted, a steady flow of customers, the enterprise large-scale development, Yoshinoya set up a number of stores in Japan and overseas. Recently, by the impact of the epidemic business deteriorated sharply, Yoshinoya had to announce the closure of 150 stores around the world this sad news! However, the closure of 150 stores on the brand impact is not great, Japanese people love Yoshinoya extremely high, delicious and affordable products are very popular, high brand awareness, no matter what the situation, as a loyal fan of Yoshinoya will go to the store to eat a full meal, food and beverage store guests orderly dispersed to sit and eat, queuing at the place is also crowded, and from time to time, there is a takeaway operator to pick up the meal delivery, the normal resumption of business services to everyone.

On the other hand, Yoshinoya closed store is for some of the big losses in the region, as well as by the impact of the epidemic is relatively large stores, such as some remote areas of Japan's location of the store, in the peak dining period, there are only a few consumers to eat, coupled with the cause of the epidemic, we go out are very cautious, will not come out of the dine-in, the flow of customers is even less, the Yoshinoya's target masses are students and office workers, in order to reduce costs! If you close your store, you won't be able to raise prices easily. The difference is significant in comparison, which once again makes people feel the great impact of the epidemic. In fact, Yoshinoya's situation also reflects the dilemma of the Japanese restaurant industry, by the reason of the new coronavirus epidemic, many companies have been forced to suspend business, or reduce business hours, resulting in a large number of business closures, layoffs, in order to minimize more losses, the epidemic to the industry has brought difficulties, but it also prompted some of the catering industry to speed up the transformation and development. In order to reduce the losses caused by the epidemic, the catering industry has actively innovated and made efforts to resume work and resume the market, gradually returning to normal life, and started various attempts such as retailing of ingredients, live streaming with goods, lowering prices, and carrying out various activities to attract customers. In this epidemic difficulties, we all understand the need to have a sense of security and precautions, sensible consumption, seize the opportunity to turn the crisis into peace in the difficult situation.