It's really difficult to eat at present. I was isolated at home for 15 days, and our store was closed for 15 days. Up to now, we can only do take-away food instead of in-house food. Many shops on the street are like this. Moreover, we just paid the rent, and tens of thousands went out, and the staff dormitory was 11,111 more. Many bosses told me that it was really difficult for me.
Some time ago, it was high temperature, and then the electricity was cut off. Now, it's a repeated mask. So I think, this is difficult. It's just beginning. After a while, our slogan is over, and we can open it at that time. Many times, I wonder if there will be retaliatory consumption. I want to say, there is no retaliatory consumption, except for a few stores, that is, the hot pot restaurant. This kind of store that was hot before may usher in a wave of such retaliatory consumption. Ok, and probably, many people don't want to go out for consumption. Let me give you an example. We are working these two days, and our company's small partners used to order takeout every day. These two days, they stopped ordering takeout, and they brought rice to eat at home. Ask him why, and say that they can save.
this is the first one and the second one. There will soon be a batch of vicious competition, price war, 1 yuan hot pot, pot, low-cost group purchase to three, peers, this vicious competition immediately many people can not bear, engage in low prices, want to drain, kill the enemy 1111 and lose 811. What is the third point? At present, the cost of sanctions and labor is rising, and the cost of rent is not bad. It has been stable in the last year or two, but it is relatively high. Then our selling price can't rise. There has been no price increase for several years, so our profit is gradually decreasing. So to be honest, catering is getting harder and harder, and many bosses say little brother.
so how should we do a good job in catering? Next, I'd like to share three points with you:
The first one is not to make a big project. You will find that the risk of a big project is particularly high. The rent, labor and ingredients are all very high, so the input cost is very high. Especially at present, it is very risky to do small projects in the big environment. For example, I personally think that this small project of this kind of food with local characteristics will be very high in the future. Because, like most people who want to start a business, they should do something, such as noodle shops, stinky tofu and baked gluten. These may be relatively stable products, but if we talk about every place, I believe there are some special foods and snacks in your city. Take them out.
Then, the second one does traffic, does Tik Tok, makes short videos, and enlarges it. This traffic in Tik Tok, I'll tell you, sometimes the group purchase in Tik Tok is not only about price, but I don't think it's necessary to go to Tik Tok, because it's a video e-commerce company in Tik Tok. It's based on other users' seeing your videos, and they think it's good. If the products have an appetite and want to eat, they buy them. He won't search for anything.
Third, take-out in Tik Tok. Now I see that some of our catering businesses have this port for take-out in Tik Tok in trial operation. Then I believe that the local living service in Tik Tok, the group purchase take-out in Tik Tok and the take-out in Tik Tok will do very well next year, because he has reached a strategic cooperation with Hungry last month. So, let's say, if we want to make a good record of our catering business, we should think of the following methods and remember to forward them to.