Packaging design is one of the important components of modern design, and its development has been accompanied by the progress of human civilization and culture. Its development process is closely related to the evolution of modern design. Whether in theory or in concrete design practice, packaging design is always at the forefront of the times, expressing design trends and embodying design mainstream. The diversified development of modern design also promotes the diversified development trend of packaging design. In order to keep the local characteristics of China's packaging design and keep pace with the world's packaging design, it is necessary to correctly position China's packaging design.
1. The design concept of "humanization" is a typical feature and principle of modern and even future packaging design development.
The idea of "humanized" packaging design is to design from the perspective of human physiology and psychology while maintaining the reasonable packaging structure and complete functions, to create human comfort and health to the maximum extent, to endow more emotional, cultural and aesthetic connotations in the design, and to establish a wonderful realm of harmony and unity between people and things and between people and the environment. With the rapid development of science and technology, social material wealth is extremely rich, and people's aesthetic concept and value orientation have also undergone profound changes. Modern packaging design is increasingly considering people's spiritual needs, trying to provide people with practical, emotional and psychological enjoyment, paying more and more attention to the development of cultural added value of products, trying to integrate use value, cultural value and aesthetic value, and highlighting the humanized content of products. For example, the disposable paper cup and its matching corrugated paper cup sleeve are insulated by the structural gap of corrugated paper, which avoids burning hands and has a very simple structure. An unfolded piece of paper is fan-shaped corrugated paper with two openings on both sides, which can be circled and inserted. These designs not only bring new feelings to consumers and improve their consumption desire, but also give more consideration to the convenience and safety of use in the design of packaging containers and the selection of materials, which reflects the concern for consumers' daily needs.
Second, the strategic orientation of sustainable eco-environmental packaging design is the development trend of modern and even future packaging design.
Economic development is a double-edged sword. While enjoying rich material and spiritual enjoyment, it also brings serious hidden dangers to human living environment. Such as environmental pollution and the lack of non-renewable resources. Now, people are beginning to realize the pollution caused by various packaging wastes to the atmosphere, water sources and soil, and the pollution caused by packaging also has its particularity. In a commercialized society, as long as there are human activities, packaging is scattered everywhere with commodities, so the pollution is widespread. Packaging materials are the first products to attract public attention because of their short service life, large usage, difficulty in degradation after being discarded, and large amount of solid waste and difficulty in concentration, which have caused serious harm to urban environment and human body. According to statistics, 70% of the packaging products produced in China are discarded after use, and the proportion of plastic waste in some big cities has reached or exceeded the level of developed countries. The sustainable development of ecological environment is the most urgent task faced by mankind in the 2 1 century, and it is also a new challenge faced by packaging design in the period of modern design diversification. From the perspective of sustainable development of ecological environment, modern packaging design has created an ecological environment that is pollution-free, conducive to human health and conducive to human survival and reproduction. In addition, in the selection of packaging materials, recyclable materials and recycled materials should be used as much as possible to increase the recycling of materials and save global resources. For example, our common glass bottles for packaging beer, drinks, soy sauce and vinegar are all recyclable materials that can be reused. China traditional folk zongzi packaging, lotus leaf packaging, shell packaging, and modern alcoholic liquor are all wrapped in natural hemp fabric outside pottery, and then tied with straw rope, which conveys the product characteristics of a century-old and long history, and better reflects the cultural connotation of green packaging design.
Thirdly, it is the only way for the future development of packaging design to maintain the style orientation of national design characteristics while diversifying.
With the increasing integration with the international economic environment, China's commodity packaging is facing unprecedented opportunities, but it is also facing more severe challenges. Economic and cultural advantages make Europe in the high-end market in the world economic industrial chain, and it can continuously export high value-added design and research products to third world countries for profit. China's packaging design has also been constantly impacted by western developed countries. In packaging design, if one-sided emphasis is placed on the integration with international standards and the pursuit of internationalization is neglected, it will be detrimental to the sustained, healthy and stable development of China's packaging industry. As a cultural phenomenon, packaging, like works of art, should belong to its era and nation, and should fully display its own national characteristics. China is an ancient civilization, with a long cultural history, many nationalized things, strong national flavor and strong individuality. If we can fully explore our own national cultural heritage, not only absorb foreign advanced design concepts and science and technology, but also inherit and develop our own traditional artistic style, explore the connotation of local culture and form our own design style, it will greatly promote the development and progress of commodity packaging design in China.
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The general trend of diversified development of modern design provides a broad space for the development of packaging design, and the continuous progress of science and technology provides a strong technical backing for the development of modern packaging design. The increasing material and spiritual needs of human beings, the change of living environment and thinking mode are the driving forces for the continuous innovation of packaging design. China is the largest developing country in the world and has the largest packaging consumption market in the world. It is a heavy and arduous historical mission for every packaging designer to grasp the pulse of the times, adapt to the ever-changing market and turn China from a big packaging country into a strong packaging country.