come ...
In 30 years, He Ruxian, a young man from the south, has now become Jinan Lao He, chairman and general manager, and is in charge of the old brand Baomingzhai after the nirvana of Phoenix. There are 10 semicolons scattered in the bustling business district of Jinan in Baomingzhai.
Before the age of 20, He Ruxian never left Ryan. It was the exposure of Ryan's humanistic environment that laid the groundwork for him to enter the registration lent in the future.
There may not be many people who know Ryan, but when it comes to Ryan belonging to Wenzhou, it will make people feel suddenly enlightened. There is a local saying in Wenzhou: The most distinctive Wenzhou model in the region is Ruian-more than 60,000 Ruian people are distributed in more than 60 countries and regions around the world, and150,000 Ruian people go out of Ruian to set up businesses and factories all over the country. "Where there is a market, there are Ryan people, and where there is no market, there are Ryan people who create the market." Of course, this is a local saying in Wenzhou, and Chinese people generally agree that "Ryan" has been changed to "Wenzhou". According to official statistics, the population of Ryan does not exceed 654.38+200,000.
June 65438+10/October 65438+February 2003, the rare sunshine in winter shone on boss He Ruxian's desk through the window. At the request of the reporter, his memory went back to 30 years ago, tepid: "At that time, my father was ill for a long time, and there were five brothers and sisters at home. The burden is heavy. It should be said that his family is poor.
All right. I dropped out of school early. First, classes were suspended due to the' Cultural Revolution' turmoil. Second, I couldn't afford to go to school. However, I am willing to work hard and never give up easily. Why? Only in this way can we stop being poor. Engaged in the glasses industry for so many years, ups and downs, can persist until now, support me.
It was at that time that I developed a character that was not afraid of hardship and unyielding.
/kloc-at the age of 0/6, He Ruxian entered a garment factory under the Second Light Industry Bureau of Ruian County as an apprentice. "I like to wear it." With his hobbies and efforts, his technology has made rapid progress and gradually gained the attention of the leaders. 1973, the factory is going to send personnel to Jinan for supply and marketing, taking into account the north.
The first choice for Beijing, Shanghai and Urumqi is He Ruxian. "At that time, there were not many people who could speak Mandarin there."
After Jinan took office, He Ruxian found that the problem of blurred vision became more and more serious, "feeling very painful". On a business trip to Shanghai, his friend took him to the "Wu Optical Shop" for inspection. The clerk told him that he was nearsighted, but one lens could be matched and the other could not. Ask him.
Go to Beijing "Daming Optical Shop" to prepare. "At that time, the optometry queue was long, the preparation process took one or two months, and I had to wait for a business trip, so it took me more than half a year to put on my first pair of glasses." He Ruxian recalled that this pair of glasses cost him 18 yuan, which was also his work for one month at that time.
The son is 23 yuan.
"Can't see things clearly, pain; It took half a year to match it. Very tired. I am, and so are other nearsighted people? ! Making glasses is a good thing to help people relieve their pain. If I can do this job, I must be very proud. "
He Ruxian began to pay attention, took advantage of the business trip to collect old glasses, and asked where there were old masters to take apprentices or learn professional knowledge. I collected a lot of old and used glasses, and later became the "treasure of the town shop" in the old Furong Street store in Baomingzhai, but I never found a chance to learn from a teacher.
Yes However, he got the information that a mechanic night school in Hangzhou offered glasses preparation course. "I tried to study for more than three months."
During 1979, Ruian County Second Light Industry Bureau established Ruian Guangming Glasses Factory. After learning the news, He Ruxian, then the deputy director of the garment factory, strongly demanded to be transferred to the glasses factory, and finally got his wish. 1984 or so, He Ruxian found that it was blind to bury one's head in production within the "fence" and must pay attention to consumption.
Pulse can make products marketable. To do this, we must open a "window" in the market to understand the consumption dynamics. So, he came to Jinan again and set up "frontier positions" in the most prosperous Jing Shun Avenue, Ximen Exhibition Hall, Bayi overpass military service organs and other areas at that time, and immediately fed back the market information to enterprises. During this period, He Ruxian entered Shandong Economic Cadre Management College for further study at his own expense, broadening his horizons and thinking, rethinking and positioning himself: not being "confined" to a glasses production enterprise, and grasping the opportunity to really enter the glasses industry.
"It was during this period that I first learned about Baomingzhai." He Ruxian recalled that the child of an old teacher in Shanda took a pair of old glasses to make up for his father. The glasses were worn out, but the old man's children said that his father was very concerned about them, which made him attach great importance to them.
Check: The font size of "Baomingzhai" is faintly visible on the mirror box and mirror cloth.
1990, He Ruxian registered and established Jinan Daming Glasses Co., Ltd. ... "'Wu' is not comparable,' Daming' is comparable. Moreover, the chain mode was adopted from the beginning, which was quite sensational in the Jinan glasses market. " He Ruxian said here, seems to have lit a cigarette.
Relieve the depression in my heart: "However, this is a family business, with uneven quality of shareholders, different management awareness and business ethics. Some shareholders only talk about making money and don't care about the quality of glasses; Even individual chain stores raise prices without authorization and then pretend to discount to deceive customers; The money I earned in the morning,
I can't wait to leave at night, without long-term development vision and overall business ethics; And there is no brand concept, just fooling around, never shaping the corporate reputation as a whole. Finally, there are many chain stores, but they are all fragmented, and the number of enterprises is limited, so there is no quality guarantee. Alas ... "
He Ruxian always wanted to change this situation, trying to "dilute" the negative factors, and established Jinan Guang Bei Daming Glasses Co., Ltd. as a joint venture, and entered "Le 'an Glasses" as a representative of Hong Kong capital, but for various reasons, he finally chose to leave. "I'm going to concentrate on making treasures.
Mingzhai! "
"What is the old name? It is a century-old shop, and it has been operating in good faith for many years to convince customers. " He Ruxian was a little excited: "A few years ago, many people had never heard of Baomingzhai, but an old man was obsessed with it. When I put on my first pair of glasses, Wu and Daming
Our store name has been in limbo for many years, but my friends and shop assistants blurted out the old name. Wu is so famous, the clerk told me that one lens is not worthy, so tell the truth. Almost one. Can I only adapt with my eyes? This time-honored brand is what I pursue! "
In order to get the "original flavor", He Ruxian began to trace the origin of Baomingzhai. The closer to the historical source, the more confident He Ruxian is: Baomingzhai was born in Furong Street, the then commercial holy place in Jinan in 1929, and its scale and grade are among the best in the industry. Its business philosophy of "sincerity, precision, sincerity and benevolence" has been well received by many customers, and "unqualified glasses must be broken on the spot", so it was published in 1929. 1937, the person who wrote the plaque for Baomingzhai brought this name into Tianjin and carried it forward in Tianjin. It has a long history and has become a well-known time-honored brand in the glasses industry. In Jinan, due to wars, fires and other natural and man-made disasters, Baomingzhai gradually declined and even faded out of people's memory. By the time He Ruxian 19991October 23rd hung up the plaque of Baomingzhai again, it had been 70 years since the first opening of this old shop.
"The old adage is still there, and I dare not deceive others." He Ruxian said that establishing a business by quality and prospering the store by reputation have cast the name of Baomingzhai's old brand, and what he wants to do is to make Baomingzhai, the "biggest capital", continuously enhance the brand value. Therefore, he sublated the traditional business model of the time-honored brand into a modern business model, transformed the legendary reputation essence of the time-honored brand into a harmonious corporate culture, organically combined the classical image of the time-honored brand with the modern business atmosphere, and "evolved" the optical technology of the time-honored brand into world-class equipment, technology and talents ... Inheritance is not copying, sublation is for sublimation.
"Now the shareholders of Baomingzhai are not only strong, but also of high quality, and the cooperation is very pleasant. We earn what we should with our conscience. " He Ruxian said frankly that after re-erecting the banner of Baomingzhai, he felt like a duck to water. With the cooperation and support of shareholders, he realized the idea that he had been thinking for a long time but could not get what he wanted because of various constraints: to set up a glasses preparation center-no matter which chain store takes over, it must be sent to the preparation center for production to ensure the quality of preparation; Formulate the standard process of 12 glasses preparation, from the warehousing of materials and parts to the shipment of finished products, each process must be strictly inspected, and the downstream process has the right to veto the quality of the upstream process; The new concept of "medical wearing" of contact lenses was put forward for the first time, and the standard procedures of 10 medical wearing of contact lenses were established. Pre-job training and certification for all shop assistants ...
Speaking of this, He Ruxian is very proud: "This is the basis of the national quality spot check 100% for four consecutive years since the restoration of Baomingzhai!"
"What kind of husband, what kind of woman." He Ruxian introduced and passed the ISO9002 international quality system certification with a proverb from his hometown of Ryan, and organically combined it with the business philosophy of "serving people with virtue, running stores with virtue, and convincing people with reason". "This system is very good, but
It is' dead' and needs people to carry it out. The person who implements it must be a high-quality person. Only when he works in a harmonious, progressive and healthy atmosphere will he consciously practice it. "He Ruxian believes that a person, an enterprise, if it does not form morality and rationality, it should follow the conscience.
The ethos of doing things, even the best system and system, is also a dead letter.
He Ruxian introduced a descendant who was an apprentice in Baomingzhai at the age of 9: the old man named Liu Mingchun, 86, lives in Zhangqiu, and his calligraphy is quite famous in the local area. Knowing the news of the phoenix nirvana in Baomingzhai, the old man came to Jinan trembling. After listening and listening, he wrote it down.
The word "successor" was given to He Ruxian.
When telling this story, He Ruxian's face was full of satisfaction.
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The wind and rain do not change the original intention, and the quality lasts forever.
1, 1 929 June1,Jinan Dayongxing Department Store opened an optical shop in Furong Street with the name "Baomingzhai Optical Shop", which specializes in glasses. At that time, the store area was about 30 square meters.
2. 1933, Dayongxing Department Store expanded the operation scale of Baomingzhai Optical Store, with three stores covering an area of 90 square meters, becoming the largest optical store in Jinan at that time.
3. 1936, due to economic disputes among internal shareholders, the business of various department stores in Dayongxing Department Store began to decline, and Baomingzhai optical shop was bought by the employees of the store.
4. 1946 Baomingzhai optical shop was famous in most of China in its heyday.
5.1999 On June 65438+ 10, Mr. He Ruxian was invited to recreate the brilliance of Baomingzhai and set up Jinan Baomingzhai Glasses Co., Ltd., whose head office is located at DD Wenhua East Road, Wenhua Street, which marks Baoming.
Zhai has entered a new historical development stage.
6./kloc-0 In July, 1999, Baomingzhai opened five branches in succession. It has become the largest optical shop in the same province, and its rapid development is a miracle of the optical industry.
June, 7.65438+July, 0999, Bao Mingzhai took the lead in setting up a preparation center in China, and each pair of glasses was produced by assembly line.
8.1In August, 1999, Bao Mingzhai sponsored a solo concert in Jin 'an, Emil Wakin Chau, which once again demonstrated the strength of the enterprise.
In September and June, 1999, 1 1, Bao Mingzhai and China Glasses Association successfully held professional and technical training courses. All the staff of Baomingzhai received professional and technical training, and 28 employees obtained the title of senior and intermediate optometrist.
10, in June 2000, 65438+ 10, Baomingzhai took the lead in introducing IS09002 international quality system certification.
1 1, 2000 1, Jinan glasses industry has the largest single-store operation scale, and "General Bao Mingzhai Qian Qiu", who represents Bao Mingzhai's corporate culture, has settled in Daguan Garden, laying a banner position in the glasses industry.
12, in March 2000, with the continuous expansion of enterprise scale, the number of employees also gradually expanded. In order to improve the quality of employees in an all-round way and strengthen the construction of the staff, Baomingzhai established party branches, league branches, trade union committees and women's federations under the guidance of the government.
13. In May 2000, Bao Mingzhai sponsored Andy Lau's solo concert in Jinan.
In September 2000, Bao Mingzhai gave a solo concert in Jinan, Chyi Chin.
Bao Mingzhai successfully passed the IS09002l international quality system certification on June 5438+05, June 5438+0 and June 5438+0, 2000.
16,2001April, Bao Mingzhai successfully held a symposium on "Seeing Bao Mingzhai's phenomenon and discussing the rise and fall of time-honored brands", which effectively summarized the successful theory of the development of time-honored brands in China.
The "Little Li Qiang Incident" of 17 and 200 1 has aroused the full concern of the society. Bao Mingzhai took the lead in launching "Donation for the Disabled" in the enterprise, and the chairman personally took the donation to visit Li Qiang Jr., which was well received by the whole society.
18, 2000 1 August, Baomingzhai reintroduced IS09001-2000 international quality system certification.
19 June 2000 1 Baomingzhai opened its tenth store, marking Baomingzhai chain stores all over five districts of Jinan.
20. In May 2002, the renovation of Jinan Jinjie quancheng road was completed, and three chain stores in Baomingzhai were stationed, which had a great social impact.
21.In May 2002, Baomingzhai successfully passed the IS09001-2000 international quality system certification.
22. In May 2002, Baomingzhai moved back to the former site of Furong Street and named it "Furong Old Store".
In August, 2002, Bao Mingzhai successfully held the "Ancient Glasses Culture Exhibition".
24. In March 2003, Bao Mingzhai and quancheng road Management Committee held the "2003 Sunglasses New Expo".
25. In August 2003, under the guidance of the Communist Youth League Committee, Bao Mingzhai launched the Youth Entrepreneurship Action.