National tide national wind how to ensure a sustained warming

National tide national wind how to ensure a sustained warming, in the past a long period of time, the national tide in the young people among the popular, data show that in recent years, the national tide of the market brand growth rate of the ordinary brand is three times as much as the national tide of the national tide national wind how to ensure a sustained warming.

How to ensure the continued warming of the national tide of national style1

Looking back to 2021, from Li Ning, Dabai rabbit, six gods, Yunnan Baiyao's popularity, to the Bajiao Antelope, back to the shoes of the classic brand of red ...... all reflect a new round of "national products tide" of the The new round of "national products tide" is reflected in the new round of "national products tide" in the ascendant. In the industrial transformation and consumer upgrading, how should national brands take the next step?

National Tide Wind

National brands continue to heat up, all kinds of pop-ups continue to emerge, the consumer's perception of the national product is from "Made in China" to "Chinese brands" change, buy The new generation of consumers has become the most distinctive way of life, buying, using, and showing national products.

"The value of national products is high, cost-effective, and the quality is not inferior to that of international brands, which completely breaks through my inherent impression, and I have driven many of my friends around me to 'get into the pit' of national brands." Hobby beauty of the 90 white-collar Xiao Lin in the past two years began to change from foreign big brand cosmetics to national brands, "I am very optimistic about the development trend of national products, whether it is skin care, beauty, or cultural and creative products, national products are often more Chinese characteristics, but also more suitable for the use of the habits of the Chinese people."

Not only young consumers, Auntie Zhou, who is in her 50s, is also very supportive of national products, and her family's home appliances ranging from small juicers, hair dryers, and humidifiers to large vacuum cleaners, air conditioners, washing machines, and other appliances are all of national brands. "I have to say, in recent years, national products, whether it is product quality or brand marketing, are more and more powerful!"

The data doesn't lie. "Tmall national beauty road to attack - 2021 beauty industry trend insight report" shows that last year, "double 11", the skin care category of the top 50 brand sales, the overall growth rate of national goods 78.9%, much higher than the foreign brands 26.8% growth rate level.

The 2021 Shake Shack annual report on the development of national products shows that in 2021, the sales of national brands in Shake Shack increased by 667% year-on-year. The sales of national products in the industries of clothing, shoes and bags, beauty, food and beverage, personal care and home cleaning grew rapidly, rising 411%, 696%, 547% and 912% respectively.

Brand development to have the strength

Beijing Normal University Professor Wan Zhe told the International Business Daily reporter that many people feel that the "national tide" rise because young people have more cultural confidence and national identity, sense of honor, but behind the deeper reason! The reason behind the deeper reasons lies in the changes in the structure of China's economy.

Wan Zhe said, on the one hand, in the past 10 years, China has become the world's second largest economy, the comprehensive strength of the further enhancement of consumers to pay more attention to the quality of goods and quality; on the other hand, thanks to the continuous transformation of the national brand itself, stood up to the international level of first-class level, so that the "national tide" emerged.

It is worth mentioning that the rise of national goods has also been recognized by the capital. 2020, the capital market ushered in the bubble Mart, the perfect diary and other emerging national goods enterprises listed, showing the huge market potential of national goods.

However, Wan Zhe emphasized that national products also need to have sustainable development ability. "Traffic is king, capital resources for boosting the brand is helpful, can make it in a short period of time faster expansion, but in the long run, don't be these resources to the head. We should take the consumer as the king, focus on the product itself, turn the heat into power, and continue to promote the sustained and healthy development of national products.

A reluctant industry insiders on the International Business Times reporter bluntly said that the current rapid development of national goods with the help of e-commerce platform, the market products but the good and bad, some low-end national brands only pay attention to the brand marketing and promotion, resulting in the "goods are not the right version," "a one-time deal! Some low-end Chinese brands only focus on brand marketing and promotion, which leads to "wrong products", "one-time sale" and other problems, and even triggers a credibility crisis. It is recommended that the government strengthen the supervision and increase the punishment, and establish a multi-channel public monitoring mechanism.

"At the same time, the national product itself should also continue to enhance the strength, including the enhancement of the production process and quality. Considering the brand innovation and research and development, new product cycle is long, large investment, high risk, it is recommended that the government guide the whole society *** with support for the development of national brands and new national products, for the brand to continue to independent innovation and research and development of new products to inject kinetic energy, in order to promote the development of the national products into a virtuous cycle." The insider said.

How to ensure the continued warming of the national tide of national style2

"The national tide is no longer affordable if you want to buy it." For young people, the national tide that was once highly sought after by them is no longer affordable.

For a long time in the past, national trends were all the rage among young people. Data from the "2022 China New Consumer Brand Development Trend Report" (hereinafter referred to as the "Report") shows that the search heat of "national tide" related content has risen by 528% in ten years; the "national digital", "national tide clothing

But as the national tide of hot, "national tide more and more expensive" has also become a hot topic. Burning financial observation, with the consumer to the national tide culture of pushing more and more high, the price of the national tide brand also went up. Not long ago, # Bosideng ten thousand yuan down jacket # boarded the hot search, triggered the netizens "can not afford to climb" remarks, there are netizens bluntly called "now Bosideng is not the year of Bosideng."

According to Gujin Securities research report shows that in 2018, Bosideng main brand price increases up to 30-40%. From 2017 to 2018, the proportion of products under Bosideng's 1000-1800 yuan increased from 47.6 % to 63.8%; products above 1800 yuan increased from 4.8% to 24.1%, while the proportion below 1000 yuan decreased from 47.5% to 12.5%.

Beyond the national trend of clothing, the prices of national digital products are also rising. Take domestic cell phones as an example, between 2018-2019, the majority of domestic flagship cell phones are priced at around 3,000 yuan. However, from 2020 onwards, there are a few phones that can easily cost 4,000 yuan, and the phone that costs 7,000 yuan a piece is no longer exclusive to Huawei.

"Some clothes, because of the addition of the national style elements, the price has become unattainable all of a sudden, but in reality it is nothing more than a simple design layered on top of the original basic model." After witnessing one of her favorite Taobao stores "upgraded" to a national trend brand, Li Zitong, a 00-year-old girl, is increasingly unable to understand this kind of confusing behavior of price increases for some reason.

But not all consumers are puzzled by this price increase. Some netizens said, "What's the fuss, go to the mall casually unknown a brand down jacket are thousands of dollars, at least Bosideng durable ah, a can wear for many years." There are also netizens said, "the public still recognize the quality of our national products do up really good! I hope that all the major brands are cheering!"

Wang Xuan, a 90-year-old boy, expressed understanding and acceptance of the increasingly expensive national brands. "Technology-based national tide brand is very easy to judge the value, as long as the level of international brands to meet the standards, the price can also be benchmarked. But other consumer goods is difficult to measure, just as many people buy luxury goods can not only consider the cost, if from the quality, design to the brand concept can attract me, more expensive is also okay."

Li Yingtao, senior analyst of the new consumer industry at eWatch Analytics, said to Burning Finance that the national tide brand is getting more and more expensive because the national brand first stepped through the era of the only cheap theory, and then stepped through the threshold of cost-effective, when the national tide brand from the quality, design to the culture, comprehensively catch up with the international brands, consumers will gradually accept the pricing to match it.

However, not all the more expensive "national tide" really "value for money", for the "national tide" banner part of the "pseudo-national tide". "The first step in the process is to make sure that you are able to get the most out of your purchase, and that you are able to get the most out of your purchase.

Chinese tide brand more and more expensive

Chinese tide more and more expensive has not been a rare thing.

For example, the popular Bosideng, "more and more expensive" on the hot search. Many young people said, "Just a down jacket will be thousands, really can not afford." Beijing Business Daily reported that on November 26, 2021, Rui Jinsong, president of Bosideng Brand Division, said at the performance briefing that the price of Bosideng down jackets will continue to rise in the future. "The average price in 2017 was about 1,000 yuan, and the average price in 2020 was about 1,600 yuan, and it will continue to go up in the future, and it should reach more than 2,000 yuan."

Bosideng CFO and vice president Zhu Feng likewise said that Bosideng has different product lines inside different price segments to meet the needs of different consumer groups. In Bosideng, the price range to move up this strategy will be determined to realize.

Bosideng outside, Li Ning, Anta and other domestic sports giants prices are also rising.

Gerry, a 90-year-old girl, told Burning Finance that she fell in love with a fall and winter sneaker from China's Li-Ning some time ago, and after looking at it three or four times, she was ultimately dissuaded by its nearly 1,000-dollar price tag. Fuel finance and economics found that in the "China Li Ning official flagship store", the price of nearly one thousand dollars in a few shoes, shoes, except for the single price of 699 yuan, 899 yuan sweater is also quite a lot.

On November 6, 2021, the world's first store of LI-NING Group's new independent premium sports fashion brand LI-NING 1990 (Li Ning 1990) opened in Beijing Qiaofu Fangcaodi. It is reported that the line's . The price point is mostly at 1.3-1.5 times that of the Chinese LI-NING product line.

Li Zitong is particularly interested in traditional Chinese culture, not only is she a Hanbok enthusiast, but her daily wear is also dominated by national fashion footwear. "I love ancient poems, so I also like Hanfu." Talking about Hanbok culture, Zitong is full of happiness and pride, she said, China has 5,000 years of history and culture, the gorgeous Hanbok contains the aesthetic and historical stories of the Chinese nation, and wearing it on the body also represents a kind of cultural confidence.

Talking about the expenditure on Hanbok, Li Zitong said that it is not "burning money" as the Internet said. "Although the price of hanbok in the market hundreds of dollars, thousands of dollars or even ten thousand yuan, but because hanbok has formed a specific circle, based on the understanding of traditional culture, each enthusiast basically has a set of value judgment system, for the high degree of reduction and fine workmanship of hanbok, you can spend a lot of money to buy, if you don't have a high demand, you can also choose hanbok within one hundred dollars."

Talking about spending on hanbok, Li Zitong said that it is not as "burning money" as it is said online. "

With hanfu has a certain value judgment system is different, for more and more expensive national tide clothing, Li Zitong a little confused. "Some ordinary clothes with some national style elements are sold especially expensive, but it is difficult to understand where the price is." In Li Zitong's opinion, different from the Hanfu circle, people who buy the national tide clothing do not necessarily understand the traditional culture, some brands add some Chinese characters on the clothes Logo can be set a very high price.

Li Zitong introduced to the burning financial, they often shopped before a Taobao clothing store, the two years launched a lot of elements with the national style of clothing, the price also doubled at least three times, even the Taobao home page of the introduction of the brand has changed to the national tide of clothing. "Originally, the price of a dress was just over 100 yuan, just because of the addition of two pockets with embroidery, the price soared to more than 300 yuan. Although visually, it does look better than before, the price of $100 for one pocket is still hard for me to accept."

But again, it's not just national fashion apparel that's getting more expensive.

Yue Yue, a 90-year-old girl, told Burning Finance that the national tide milk tea and national tide snacks are the real confusing behavior, the milk tea and snacks have not changed, but just in the packaging design and store decoration with more elements of the national tide, the price doubled. "We like the national tide, but we are not stupid ah, why should we pay for packaging and decoration, clear collection of IQ tax."

As Yue Yue said, some brands have taken "national wave" as a "wealth code". Ordinary coffee, milk tea, lipstick with the elements of the Forbidden City, immediately doubled in value, ordinary restaurant hanging on the Peking Opera face, stick on the national style totem has become a net red card store ......

"Why can't the national tide expensive?" Wang Xuan, a 90-year-old boy, although he also felt the increasingly high price of the national tide brand, but in his view, national products have been in many areas beyond the "foreign brands", national brands should not only "cost-effective" this label.

"If 1,000 or 800 Adi Nike think value, about 400 yuan a pair of Li Ning Anta is too expensive, it can only be said that in the past, domestic equal to the stereotype of low-cost is too y rooted in people's hearts." Wang Xuan said, only from the sports shoes, before foreign brands hanging domestic brands is the main reason for the black technology, but in recent years, domestic sports brands have also increased investment in research and development, a lot of domestic shoes gripping and bouncing to kill a number of foreign brands, coupled with more in line with the national aesthetic of the country tide design, want to do not love it is difficult.

Undoubtedly, a brand from scratch, from niche to high-end, brand premium, price increases will certainly appear. But there is no equivalence between higher prices and better products. The user with the ID of "momo" wrote that the price is only the intuitive feedback of the brand's high-end, trendy, and never the end and means, and you can't put the cart before the horse.

High price ≠ high end

In 2015, Lei Jun first put forward the concept of "the rise of the new national products" at the millet conference, then Huawei followed, and in the same year, the global cell phone manufacturers on the third position in sales, DJI innovation and stone technology. The company's newest product is a new product that will be used in the future, and it will be a new product that will be used in the future," he said.

In 2018, Li-Ning went to the international fashion week, the launch of sportswear sub-brand "China Li-Ning" overnight popularity, three consecutive years of losses in the company finally turned a profit, but also let the concept of "national tide" for the first time into the public's field of vision. In addition to Li-Ning, CLOT, Pacific Bird also in the same year surprised the world stage. Riding the wind of the rise of the national tide, on the one hand, the traditional brands such as Bakelite, Street 1946, Hui Li, Dabai Rabbit, etc., after several years of rejuvenation, on the other hand, there is also the rise of the perfect diary, such as the rise of a number of emerging brands of the national tide.

In Li Yingtao's view, the national tide brand is more and more expensive, is the brand technology content and brand value-added increase in the inevitable result. "The real national tide brand is the technology and design of the two-sided flowering of the brand. Technology, close to or catching up with the international brands, can realize the international brands of domestic alternative; design, rich in Chinese elements or traditional culture. Therefore, the pricing is close to or equivalent to international brands, consumers can accept."

"Some brands, although playing the concept of 'national tide', but in all aspects of product design and development and technical content have not made substantial iterations and achievements, we will call such a brand 'pseudo national tide '." Li Yingtao emphasized that if the pricing is even higher, it is obvious that it is charging IQ tax, overdrawing the consumer's enthusiasm for the consumption of national tide.

Qiao Yunyun, chief architect of the Executive Ear Marketing Business Research Institute, also said that under the national tide wind mouth, some brands rely on extreme brand strategy and through innovative marketing strategies, earlier seize the market high ground, to a certain extent, diversion of the consumer trend, dominated the segmentation of the consumer market upgrade.

But at the same time, "involution" has become the norm in various fields, and the competition between the national tide brands makes them "compare the wind" too strong, and many brands will be the more expensive and the better the quality of the equals, in order to over-guide consumers.

As Qiao Yunyun said, in June 2021, the national tide ice-cream "Zhong Xuegao" due to repeated false propaganda, but also allegedly "fake materials" by the Consumer Protection Association named; 2021 National Games, the newly crowned Olympic Champion Chen Yufei was Li Ning! Badminton special competition shoes cut event triggered a wave of media and netizens to discuss, "perennial low R & D expenditure rate of about 2% lead to product quality problems," the voice of the endless.

On the eve of the double 11 in 2021, riding on the national tide of dividends, the market value of three times the Pacific Bird clothing because of one of its women's products were accused of plagiarism again into the plagiarism controversy, the discussion is also fermented by the "plagiarism" to the product quality of the question.

And the netizens about the domestic phone "pile a bunch of material, the price of selling more expensive is the impact of high-end, on the success. Fever, lagging, poor signal and so on series of problems are small problems," the controversy is never-ending.

Technology enthusiasts, Zhihu users told Burning Finance, high-end cell phone determinants are many, but the price is one of the almost negligible point, because the high-end cell phone is not by the price to reflect, if only through the increase in price to achieve their so-called high-end cell phone positioning, it is difficult to get the market recognition.

Ai Media Consulting "2019-2020 China's new national brand era of consumer spending characteristics analysis" shows that 30% of the interviewed netizens expect the new national brand in the future cost-effective can be higher, 25.6% of the interviewed netizens hope that the future of the national brand of the better quality of the product, in addition, the content of science and technology and the characteristics of the product are also some of the interviewed netizens on the new national brand of the main demand.

Lai Yang, executive vice president of the Beijing Business Economics Association, said to Burning Finance that if the brand core and overall design ideas are not yet clear under the premise of over-emphasizing their own trend attributes, it is obviously too utilitarian. If the businessman thinks that changing the brand poster to a big red and gold color scheme can label himself as a national trend, perhaps it is merely advancing the short-term consumer behavior.

"In a short period of time, many brands have leveraged the national tide gimmick to successfully build momentum and achieve multiple harvests of word-of-mouth, traffic and sales, however, once the product experience is poor, it is extremely easy to trigger negative public opinion."

National tide can not just flow

In 2020, China Li Ning signed Hua Chenyu, and a year later, the official announcement of endorsement changed to Xiao Zhan. In the same year, Anta signed Wang Yibo, and another of its brands, Feile, signed Cai Xukun. Even if it is not the rice circle crowd is probable to know how high the flow of the above three.

And the national tide brand in the development process, it is also by virtue of the sensitivity of the flow, accurate step in a variety of traffic dividends. In addition to celebrity endorsement, the change of marketing channels has also become the gas pedal of the national tide brand. around 2017, the marketing platform of the new national goods is mainly focused on Xiaohongshu and microblogging, and then expanded to the B station, and with the rise of short video platforms, the main position of its communication with young people migrated to platforms such as Jittery Voice and Shutterbug.

Wu Peng, vice president of Chasing Technology, an up-and-coming Chinese brand focusing on the smart home appliance industry, said that channel changes and innovation in marketing methods have provided fertile soil for the rise of national brands. In the once traditional channel system, the channel is a big mountain on the new brand, because there is no visibility and was rejected by the big shopping malls is the norm. Nowadays, with the rise of major video and consumer platforms, "grass" and "weed" have become the new consumption pattern of young people, and the consumption of national products has become ubiquitous.

But in the process of the rapid outbreak and growth of the national tide brand, the controversy about product marketing is greater than product research and development, and over-emphasis on sentiment and neglect of quality has never disappeared.

According to the financial report disclosed by Perfect Diary's parent company, Yixian Ecommerce, its expenditure on sales and marketing expenses rose year by year during the three years from 2018 to 2020, with expenditures of 309 million yuan, 1.251 billion yuan, and 3.412 billion yuan, accounting for 48.69%, 41.28%, and 65.24% of revenue in the same period, respectively.

Yet the opposite is the proportion of its investment in R&D. The information shows that from 2018 to 2020, the R&D expenses of Yixian Ecommerce will be 2.641 million yuan, 0.23 billion yuan and 0.67 billion yuan, accounting for only 0.4%, 0.8% and 1.28% of the total revenue, respectively.

According to its latest Q3 2021 financial report, Yixian Electric Q3 total revenue of 1.34 billion yuan, marketing expenses remained high, marketing and sales expenses amounted to 911 million yuan, accounting for 67.9% of total revenue.

The same is true for Li Ning, which is sought after by consumers. Li Ning in the 2020 financial report wrote "in order to minimize the epidemic on the Group's current and future pressure, the Group focused on the control of various costs and expenses this year."

The financial report data show that in 2020, Li Ning's annual marketing expenses were 1.28 billion yuan, down 3.54% from 1.327 billion yuan in 2019. However, compared to the slight decline in marketing expenses, research and development investment can be said to be significantly reduced. The financial report shows that compared with the 363 million yuan in the year 2019, there is only 323 million yuan in 2020, a drop of 11.02%.

At the same time, the third quarter 2021 financial report of Pacific Bird, 1.47% of R & D expense rate and 36.06% of the sales expense rate is a stark contrast.

Li Yingtao said that the dividends brought by the rise of the national tide boosted the development of national brands, enabling them to rapidly expand their scale and have the strength to compete with international brands. The essence of marketing is to understand consumers, guiding consumers from emotional ****ing to produce purchase behavior. But if you rely on marketing-driven play, blindly expanding the scale of the enterprise, in which case it can only fall into the marketing-driven trap. "In the development process, the brand must have its own goals and rhythms, can not just focus on the immediate interests of the dividends generated by marketing, and again invested in research and development in order to go farther."

At the same time, the national tide of following the trend of homogenization, the lack of cultural heritage is also constantly explored by consumers. Many of the national tide brand is simply labeled with Chinese culture, in fact, "change the soup but not change the medicine" is continuing to consume the enthusiasm of consumers.

Wu Peng said, the new national brand over-emphasis on marketing, sentiments and concepts, which is actually in a very strong Internet thinking led to. "The rise of the new national brand is the change of the new channel, but in the process of development must be clear, a strong supply chain is the root of good products, followed by increased investment in research and development."

Li Yingtao also believes that ensuring product quality is the foundation of brand development, followed by the integration of personalized design and cultural identity, in order to give its brand essence and kernel, to form a unique national tide brand.

"National tide is also a consumer trend, is the trend there will always be a tide of the moment, for the brand, seize the external opportunities at the same time must be good to cultivate good internal skills, good products, building a good brand, in order to still stand after the tide."

How to ensure the continued warming of the national tide of national style3

In recent years, in the daily life of the Chinese people, from clothing, food, housing and transportation to a variety of high-tech products, the figure of the national brand is more and more frequently appear. Even in many large-scale shopping festivals, national brands have already had the strength to compete with imported brands.

Previously, Dongxing Securities for last year's double 11, double 12 shopping festival issued a research report shows that in the double 11, double 12 such a national shopping spree, the core of the national brand of beauty continued to high growth trend, while the performance of the international brand of beauty returned to the flat. In the national brands generally maintain 10% or even higher growth at the same time, L'Oreal, Estee Lauder and other international brands even appeared to varying degrees of decline, the overall performance is relatively weak. It can be seen that consumer recognition of national products is rising.

Behind the recognition of consumers in the national goods constantly goods, is the national brand from the product power to the brand power of the overall upgrade. In the view of industry insiders, compared to foreign brands, domestic brands for the user needs a more in-depth understanding of the market changes more rapid insight, while domestic brands in research and development, technology, packaging design and other aspects of the continuous innovation, but also let them harvest more and more consumers love. The pattern of the domestic consumer market is also slowly changing.

Cultural confidence + quality upgrade = the rise of national products

In the past few decades, many Chinese consumers have formed the perception that the quality of international brands is superior to that of national products, and in the purchase of luxury goods as well as high-end consumer goods, often preferred imported products. But with the rise of China's national brands, in many areas, national brands have come to take the domestic consumer market by storm. Jitterbug e-commerce released "2021 Jitterbug e-commerce national product development annual report" shows that Jitterbug e-commerce national product brand sales last year increased by 667% year-on-year, in which the sales of the new national product brand is a year-on-year increase of 933%.

"Behind the new national brands favored by consumers, there is both the cultural self-confidence of the new generation of consumers who are moving to the center of the stage and their more diversified consumption needs, as well as the richer quality choices brought by the new national brands," said the relevant person in charge of the beauty brand Huaxizi. In addition to the change in consumer attitudes, the quality upgrade of the national brands themselves is becoming the main driving force.

In fact, from the point of view of the growth of Chinese brands, as early as before the reform and opening up, China has been able to produce many high-quality consumer goods. However, due to the lack of brand awareness at that time, in the face of the impact of imported brands later, and not be able to hold their own "position", a large number of Chinese manufacturing enterprises have been reduced to foreign brands of OEM factories and even raw material exporters, foreign brands to take away a large number of brand premiums, while the Chinese manufacturing enterprises can only get a meager OEM fees.

Such as in the previous public opinion in the rendering of the Canada Goose event, claiming that all down jackets are high-quality Canada goose feathers Canada Goose, was exposed more than 50% of its duck feathers and goose feathers purchased from China, and its claims of excellent workmanship, but also frequently "overturned". At this time, many consumers suddenly found that the original many national down jacket brand is not only cheaper, the quality is not backward, similar to the Bosideng such a national brand is also many people called "really fragrant".

Technological R&D and business model **** with the innovation of all-round help to build the national brand

In the face of the transformation of Chinese consumers' consumer attitudes, there are more and more national brands began to power. Industry insiders point out that, for the old brand of national products, in addition to sentiment and good value for money, only to seize the young consumers, attract young users, in order to win the future competition. Today there are more and more brands, began this transition.

Such as the representative of the domestic beauty brand Hua Xi Zi, in recent years, through the cooperation with major IP, in the young people continue to circle, a variety of screen bursts are common. The new national brand Ximuyuan, its use of industrial hemp made of hemp leaf extract series of skin care products, with its remarkable effect is very popular among consumers. And Lin Qingxuan main camellia series of skincare products, the traditional culture and modern technology for a good fusion, but also become one of the representatives of the rise of national products.

These success stories show that national brands have the ability to provide quality products to the nation. As for how to better promote the development of national brands in the future, industry insiders believe that to achieve this goal need to start from two aspects. First, the brand itself to strengthen the awareness and ability of brand operations; Second, the production model to drive innovation and upgrading of the brand through innovation, such as in recent years to the necessary shopping center as a representative of the C2M (customer to factory) model, is one of them. It can be consumer data timely feedback to the manufacturer, through data analysis, feeding the manufacturer to quickly iterate the product, upgrade the manufacturing process.

"In the C2M model, manufacturers can understand the market demand in a more timely manner, and consumers can buy better quality products at the same price, which is a very powerful positive cycle for the creation of national brands," said the person in charge of the Necessity Mall, "the future of the The future of manufacturing competition, but also inevitably technology and business model competition. With the C2M model, I believe that the future of national products will be more and more "fragrant".