why did 1 join?

the logic of most people choosing to join is simple, rude and even a little retarded. I see that his store business is very good (or several stores of this brand are doing very well), so I want to join one, so my store business will become very good, so I can make money!

2 Why don't I recommend joining at will

Here, we introduce a commonly used concept in the laboratory-the univariate method, which controls the unique variable and excludes the interference of other factors to verify the function of the unique variable.

Doing experiments is still the case. How can you forget this basic rule for such a complicated thing as doing business? (It's not that doing business is more difficult than doing experiments, but that doing business is actually a struggle against human nature, and I don't need to say more about the complexity of human nature.)

Seeing that the business of the other store is good, I wanted to join, so I paid the franchise fee and opened a new store.

Let's count how many variables there are:

The time of opening the store has changed

How important it is. The dividend period of the product is only that long. If you enter the business in the early stage, you will earn a lot of money. If you enter the business in the later stage, you can only have soup. Of course, you will enter the business too early, the market is immature, customers have not received education, all kinds of supporting facilities are not perfect, and everything will be purchased from a long distance, and the distribution cost will be suppressed.

With the change of geographical location,

this article can be subdivided into dozens of items, such as the flow and direction of people in new stores, the decoration of new stores, the store area and apartment orientation of new stores, the rent, water and electricity costs of new stores (absolute cost, how many shops that seem to have a good business have lost the rent, and the boss has become a wage earner of the landlord), the local consumption power, population composition and population mobility of new stores, the distribution of competing products around new stores, . . . . . There's still a lot to talk about.

People and changes

A store with good business must have a wise boss, a shrewd manager and a group of skilled employees. After you join, the boss will be you. Are you wise and experienced enough? Will the headquarters provide you with a manager and operating staff? Can you really open a shop by yourself? What, call your second uncle's third menstruation family's sixth child for help, so forget it.

A shopping mall is like a battlefield, with the right time, the right place and nothing. What can I do if I give you Sun Tzu's Art of War (management experience given by joining the headquarters)? What can I do if I learn an awesome array method (the production method of joining the headquarters products)? Do you know that the place where you want to deploy is a river? After all, "with high regard, it is like a bamboo" is just a rhetoric, and the real application is unique.