Adding customers and friends depends on persistence over time. Customers who enter the store can find ways to add them to their friends. They can do some single product activities in the circle of friends every week, do it in the newspaper and do fission powder absorption online. With more groups and more friends, what you can sell is not limited to fruits. Want to add high-end, durian 18.8 a catty, mangosteen 8.8, cherry 15.8, unlimited purchase, forward praise to help promote, want to add low-end banana 0.99. Join the fruit shop owner to share the circle, search under the circle of friends, and search the fruit shop circle.

2. Try to do fission activities

Fruit shops should combine online and offline, that is, drain online customers to stores. All activities must be put into cost, and no cost can bring better activities.

It is meaningless to budget the cost of activities well. Don't copy some activity plans. You must consider your own business situation and customer habits and make adjustments. Share more experience in opening a fruit shop, search under the circle of friends, and search the fruit shop circle.

3. Small activities warm up big activities.

Activities can be pushed and split by friends circle, which can expand the publicity of activities, let more people know that there are fruit shops engaged in activities, and avoid lack of confidence on the day of activities. Send electronic posters and copywriting in the circle of friends. For example, if you get a cantaloupe through praise, the 8th,18th, 28th and 38th favorite people can get a cantaloupe for free in the store, and the recipient needs to send a circle of friends. There are also several fun activities in the store, such as red envelope wall, lottery, golden egg smashing and so on. , can gather popularity and make everyone happy.

How to promote the opening of fruit shops? What should be done to make the opening of fruit shops popular? What is the process of fruit shop opening activities? How should the opening activities of fruit shops be planned?

The opening activities of the newly opened fruit shop are not popular, mainly because there are no customers accumulated. All fruit shops want to be very popular on the opening day. You can do some warm-up activities in front to expand publicity, and multiple sets of activities can enhance popularity together after customers enter the store.

First of all, you should think about your purpose, just for popularity. It is not enough for others to know that this new store has opened. Whether it is popular or not, we should make good use of this wave of opening popularity activities, accumulate a wave of customers, and make a little customer base for future operations.

If the fruit shop has a membership card, the opening activities will stimulate customers to recharge with the membership card. If there is no membership card, it is mainly customers and micro-friends of fruit shops. If a fruit shop does not lock in customers and accumulate customers, it is equivalent to spending a lot of money and doing a publicity. In the long run, the fruit shop hopes that the follow-up customers can continue to consume, just for publicity, so the investment in opening activities is not cost-effective.

Simply speaking, the business of opening a fruit shop is to keep promoting, let customers consume, then continue to promote, and then continue to let customers consume. This is a constant cycle.

The most important thing to do publicity is to let customers see publicity before they can participate in consumption. There are ways to do publicity, such as pushing, sending friends circle and in-store posters.

So there are two kinds of publicity for the opening activities. One is to let people know that there are opening activities, which is also called opening activities preheating, and the other is to let people know what opening activities are, which is also called opening activities publicity.

No matter what kind of activities, they can be promoted through push, friends circle and in-store posters.

For a newly opened fruit shop, pushing is the most effective and effective way. Before opening activities, you can try to open for a few days. One is to run the whole process in the store to see if there are any problems, and the other is to cooperate with the warm-up activities and do some publicity. Try to choose the rest time when you open the business, such as holidays or weekends.

The design idea of opening activities is to gradually accumulate a number of new customers->; Let new customers do fission-> Fission new customers keep doing fission, and fission is the most effective publicity. The following are some specific activity plans of the above activity types for reference only. The selected products are only samples, and the specific active products will be replaced by themselves.

Option 1: Flyers suck powder.

Distribute leaflets at entrances and exits with large passenger flow, which explain the content, address and time of opening activities. Then remind the person who got the leaflet with the most eye-catching copy and oral notice: Hello, our fruit shop has just opened. Scan the code and add friends, you can get a catty of mangosteen (if the cost of mangosteen is higher, you can switch to other categories, such as bananas and oranges. ).

By comparing the value of 0. 1 yuan, attract customers to add friends and accumulate the first batch of peripheral customers. Pay 0. 1, the purpose is to add friends, to the store, to confirm that it is a peripheral customer.

So isn't it a loss to do so? There is no such thing as a white wolf with empty gloves when opening a fruit shop. Either you spend money to promote, or you profit to promote. No matter what the activity is, it costs a little. Assuming that the collective price of mangosteen is 3 yuan/Jin, it is also valuable to spend 3 yuan to settle a customer.

Option 2: set up a stall to suck powder.

Set up a stall and put several boxes of cantaloupes at the entrance and exit where the passenger flow is relatively large and stalls are allowed. If it is sold out, set up a stall in another place and put it in multiple places at a time, and the customers will be more even.

The normal price of cantaloupe is one in 9.9 yuan, but only one in 5.9 yuan is selected for micropayment. At the same time, we should make an activity leaflet and send one.

This idea is similar to the above, and it is also to let customers add friends through preferential value.

Preheating activity 1:

For the above-mentioned friends, you can send group activities, use the group assistant brought by Weiyou, and make electronic posters and copywriting in the circle of friends. Just forward it to a circle of friends and collect 20 likes, and you can get a cantaloupe at the store. Customers need to send a circle of friends after they get the cantaloupe in the store. The copywriting is similar: I really got a cantaloupe when I participated in the praise activity of XX store. There is also a poster for the opening of the fruit shop.

Warm-up activity 2:

Send electronic posters and copywriting in the circle of friends. Like to get a cantaloupe. No.8, 18, No.28, No.38 ... People who like it can get a cantaloupe for free in the store, and the recipient needs to send a circle of friends at the same time.

Through the above-mentioned push and the split of friends circle, we can greatly expand the publicity of opening activities, let more people know that there are new fruit shops opening and engaging in activities, and avoid the lack of confidence on the opening day.

On the opening day, the fruit shop was decorated with big arches, flower baskets, holiday decorations, clerk's clothes and red carpets. There are also several fun activities in the store, such as red envelope wall, lottery, golden egg smashing and so on. , can gather popularity and make everyone happy. Here are two activity cases for reference only.

Opening activities 1:

After three days of opening, 100 cantaloupes will be given by lottery every day, which is divided into five time points every day: 10: 00 am,1/0/:00 pm, 2: 00 pm, 4: 00 pm and 6: 00 pm, and free cantaloupes will be given by lottery at each time point.

A total of 900 cantaloupes were delivered in three days, and all participants in the lucky draw must add micro-friends. Suck a lot of powder at the cost of 900 cantaloupes.

Opening activity 2:

When the membership card is recharged to 500 yuan, 20 yuan can buy 3 Jin of mangosteen.

The membership card can be recharged in 800 yuan, and you can buy 3 cantaloupes for extra 10 yuan.

If the membership card is recharged with 1 1,000 yuan, you can buy 2 Jin of cherries for the extra 1 yuan.

Recharge is to make profits for new customers, mainly to lock in a number of new customers and lay the foundation for future operations.

Many people will say, isn't this a loss? First of all, if you control the cost yourself, you can figure out how much you will lose. In addition, if you want to do business well and make money, there is no such thing. No matter which physical store, the bigger the activity, the greater the cost.

After the opening activities are completed, the micro-friends will operate normally by sucking powder, and then earn back the previous costs. Opening is only to save customers.

I am an early reading class in a fruit shop, focusing on answering questions related to opening a fruit shop, continuing to share experiences in opening a fruit shop, and exchanging experiences with colleagues in the fruit shop.

Fruit shop decoration renderings _ Fruit shop decoration design points Fruit shop decoration renderings _ Fruit shop decoration design points

When summer comes, many summer fruits become popular. What kind of fruit shop in buy buy will make you feel good and just want to buy it? How to decorate a fruit shop to catch customers? The following is a picture of the decoration effect of the fruit shop I have compiled. Welcome to refer to it!

Fruit shop decoration renderings 1

Fruit shop decoration effect Figure 2

Further reading: the main points of decoration design of fruit shop

1. store advertising planning:

In order to attract people's attention, store advertisements must highlight their own images with concise forms, novel styles and harmonious colors, otherwise they will be ignored by consumers.

The design contents include: (1) light box (2) facade poster.

2. About ceiling planning

(1) Hang some plastic green branches and leaves and fake fruits on the ceiling, highlighting the concept of natural, green and healthy fruit shops.

(2) Lighting mainly highlights the natural color of fruits, and it is best to choose high-brightness fluorescent lamps without chromatic aberration.

(3) Use slogans such as "Eating more fruits is good for health" and "Green and healthy every day" to increase the atmosphere.

3. Planning and layout

Simply put, the decoration of the fruit shop should be bright and concise, with green and other refreshing colors as the mainstay. The exit and entrance are separated, which is convenient to guide customers to buy routes. The payment and weighing places are also separated, which saves the payment time. Don't keep the customer waiting for more than 3 minutes, or the customer will be very angry.

Mirrors can be installed at suitable places on both sides of the door to make the fruit shop look more varied, dazzling and eye-catching.

4. Design points of fruit rack and fruit cabinet

(1) has good waterproof performance. Fruit preservation requires frequent watering. If it is a wooden shelf, it will rot.

(2) The fruit is easy to be bruised, and the shelf for putting the fruit cannot be angular.

(3) The edge of the fruit should not be too high, and it is appropriate to just hold the height of the next layer of apples.

5. Design and production

Fruit name signs, price signs, signs of various regions, light boxes, wall colors, ceilings (flags and green natural decorations), etc. It needs to be designed before opening the store to avoid being in a hurry afterwards.