First, the development trend of convenience industry.
Chain convenience store is a new type of retail, in which the development trend of department stores is relatively perfect. Chain convenience stores not only inherit the advanced sales model and operation management technology of supermarkets, but also have the convenience of traditional taxis with multiple stores. For example, chain convenience stores not only have the characteristics that customers choose to consume, but also some very inconspicuous small commodities, from needles to daily necessities, rice, oil, salt, sauce, vinegar and tea, which are closely related to people's daily necessities and can be purchased in chain convenience stores. With the accelerated pace of life and the diversification of demand, chain convenience stores have become a new type of retail with great competitiveness and development prospects because they can quickly meet the simple consumption and urgent needs of consumers.
Second: Although the sparrow is small, it has everything.
The operating scale of chain convenience stores is generally within 100 square meter, and the products are very complete, generally food and daily chemical products. If you carefully observe the chain convenience stores around people, you will find that the key products in this store are closer to everyone's food, clothing, housing and transportation. Usually, the products of chain convenience stores are divided into the following categories: if people often use them, they are called instant appliances, tobacco and alcohol, clean cosmetics, daily necessities and so on. There are also some tea eggs, Melaleuca cakes and dairy products; There are also newspapers, magazines, film machines, rechargeable batteries, cigarettes, bubble gum and other leisure products.
Third: chain convenience stores are very convenient.
I believe that everyone will often have such personal experience. You have to wait in line for a long time to buy one or two small commodities in a large shopping mall, but this is impossible in chain convenience stores. Even if you queue up, you can end the battle in a short time, which provides great convenience for consumers. Compared with large stores and supermarkets, buying goods in chain convenience stores saves more time and energy. Most chain convenience stores are located around residential areas, passenger stations and schools, and the flow of consumers is within 200 meters. You can easily find the goods you want to buy when you enter the store, and you can complete the purchase behavior in about 3 minutes, which greatly meets the needs of consumers at any time and those of nearby consumers. Chain convenience stores generally open for more than 16 hours, and some even open 24 hours, which is convenient for consumers to buy goods at any time.
Fourth, it is convenient to increase chain store services.
If chain convenience stores only sell products, they can't get it in the fierce market competition.
Advantages, we must develop the additional market value of chain stores, that is, expand their service functions. 7- 1 1 The success of chain convenience stores depends on collecting gas from gas companies, water from tap water companies, electricity from power companies, mailboxes from post offices and even goods from online stores. 7- 1 1 There are more and more convenience store chain services, which not only increase profits, but also shorten the impact on community residents.
Fifth, the market demand is immeasurable.
At present, there are about 200 big cities with a population of more than 6.5438+0 million. According to the calculation of opening a chain convenience store for every 3,000 people, there are at least 300 chain convenience stores in every big city with a population of 6.5438+0 million, so the number of chain convenience stores in more than 200 big cities can reach more than 60,000, which is very huge. Therefore, if we grasp the marketing strategy of chain convenience stores, its development prospect is immeasurable. If there are no competitors in the community, it is better to be within 300 meters, and more than 20 buildings can completely support a chain convenience store of 50 ~ 70 square meters.
Why do so many people open convenience stores to join? That's why convenience stores make so much money! Therefore, convenience store chain stores have great prospects for development, but it is also necessary to know whether the convenience store franchise companies can provide you with one-stop services for packaging, equipment, goods and opening, whether the convenience store franchise companies have their own supply chain and warehousing logistics services, and choose a good convenience store brand to make your store business more prosperous.