Established in 1994, Hujin Restaurant has become a well-known restaurant and business card for catering in Hubei. The development of Hujin Restaurant witnessed and experienced 40 years of reform and opening-up in China hotel catering industry. "Everything is afraid of truer. When facing challenges, enterprises must have the courage to seriously think, explore and implement, and they will certainly do this well. " The relevant person in charge of Hujin Restaurant briefly described the development process of Hujin Restaurant.
Respect ingredients and products, focus on ingenuity and create famous dishes with characteristics.
"Affected by diversified food culture, consumers' taste needs have changed. We constantly pursue' new' and' change' in the content and form of dishes, and at the same time adhere to and continue the traditional cooking methods. "The relevant person in charge of the production department of Hujin Restaurant said in an interview that every dish of Hujin Restaurant has its own unique logo, and these logos come from the respect for ingredients and the control of taste and heat. For example, the soup of ribs and lotus root should be hot, and the taste of lotus root should be waxy. Consumers can feel that the meat of bullfrog is delicate and smooth, slightly spicy but not dry, spicy and not spicy, with distinctive taste characteristics and strong taste impact.
Hujin Restaurant focuses on exquisite hubei cuisine, digs out local special ingredients and adopts local cooking methods to ensure the diversity and personalization of dishes. Hujin Restaurant has created one delicious food after another because of their respect for ingredients, seriousness, rigor and high pursuit of food research and development.
"Protect the traditional cooking path, but don't stick to the established model handed down by predecessors, grasp the details, integrate popular elements into dishes, and seek balance and innovation in contradictions." The person in charge said that the chef team of Hujin Restaurant has made many famous dishes of Hujin Restaurant with this ingenuity.
Adapt to the market, innovate and show brand influence.
In response to market demand, at the end of 20 16, Hujin Restaurant launched "Splendid Family Banquet" on platforms such as Hungry and Meituan, and developed more than 100 dishes different from the restaurant. Later, according to market changes, through big data analysis, the structure of online dishes was adjusted in time, and mutual diversion was carried out through online and offline customers. At the same time, the design of take-away packaging was upgraded, and the unique design of closed zipper lunch box and environmentally friendly non-woven bag was adopted.
"Often the details determine success or failure. We are considerate of consumers in details and enhance their loyalty to the brand. " The person in charge said that in addition to the quality of take-away products, we must really understand the needs of consumers. Based on these two points, the take-away sales of Hujin Restaurant soared from 65438+ 10,000+per month to 1 10,000+per month. "
"Yipin Buddha jumps over the wall, Jin Hu Supreme Roast Duck, Xiaomi Xianbao and other takeaways are really good. I will choose Jin Hu as a takeaway in the future, and its quality and taste have convinced me. " A consumer who had eaten said this about Jin Hu's take-away.
"The innovation of Wuhan Hujin Restaurant is always one step ahead. Whether it is from the' toast squad' in the private room to the fancy bartending in the private room, or the one-stop wedding banquet and one-stop annual meeting, it reflects the concept of innovation." The relevant person in charge of Hujin Restaurant said that catering enterprises should adjust their thinking and conform to market demand in order to better satisfy consumers' sense of experience and ceremony.
With keen market insight and innovation, Hujin Restaurant has always been the weather vane of the catering industry, leading the entire catering market in Wuhan. At the just-concluded 20 18 China Winter Wedding Expo, Hujin Restaurant signed a wedding banquet order of 3 million yuan, setting a new record for previous wedding fairs.