The distribution mode of community group purchase is a big problem that puzzles community group purchase enterprises, so how can we solve it?

generally speaking, there are two distribution modes of community group purchase logistics: platform self-distribution and third-party distribution. First, the platform is self-matched

The community group buying platform is self-matched. Generally speaking, the place of origin is allocated to the warehouse in the selling city (or the warehouse is opened in the wholesale market), and it is directly allocated to the community leader. The whole logistics is controlled by the platform.

The advantages of platform self-configuration are that product quality is controlled and controlled throughout the whole process, and the whole process of supply chain is participated. After the platform is operated on a large scale, the production cost can be reduced by optimizing each process. However, in the initial stage of the development of community group buying, its operation and logistics costs have also increased invisibly, which is not much different from the development model of fresh e-commerce. Second, the third-party distribution

The cost of self-built logistics warehouse distribution system is too high. At present, most community group purchases still take the route of neglecting assets. The third-party distribution adopted by the community group buying platform, the mainstream way is to use one piece to send goods, collect the goods through the platform, contact the product base, and the base directly delivers them to the head of the community, and the consumers pick them up themselves.

For the platform, one generation is like a double-edged sword. The advantage is to save trouble and money, but the disadvantage is Wechat business-like mode, long logistics turnover time and uncontrollable commodity quality.

in addition, there are also warehouses in cities, which are operated through logistics outsourcing cooperation. For example, a community group buying platform, through the cooperation with Zhongtong, Yuantong and other express delivery, outsourcing the operation of urban logistics is also a way.

In fact, whether it is platform self-distribution or third-party distribution, these distribution methods correspond to enterprises of different sizes and types respectively. Chiyan Information suggests that the community group buying platform should find its own position and operate according to the actual situation.