First, if you want to keep up with the rhythm, you have to keep up with the times.

At present, the capital structure of parent-child amusement in China is extremely wonderful, and there are many things in it. Some of them are transformed from video game cities, and some are from unrelated industries. However, whether it is industry media, equipment suppliers or paradise investors, most of them are still doing it with traditional thinking. In essence, it is still a business model dominated by merchants, rather than a service thinking dominated by user experience in the era of mobile Internet.

With the popularity of mobile Internet and smart phones, especially after the emergence of WeChat, people's lifestyles have suddenly changed. With the mobile phone control represented by the post-80 s and post-90 s, mobile phones have become derivatives of the body. People turn to mobile phones to get information, communicate and even pay for shopping.

Most paradise businesses follow the trend of the times, actively embrace the Internet, and have opened official WeChat accounts. However, some seemingly tall and low-cost promotion methods have not achieved the expected results.

Take WeChat promotion as an example: it should be known that the audience of the activity content knows nothing, and those who know the activity content have nothing to do with it, that is, they cannot accurately promote and subdivide the audience.

The product attribute of WeChat is acquaintance socialization. As an important territory of WeChat: friends circle, in the ubiquitous marketing era, has now become an advertising circle. Friends circle advertising is not about how many friends there are, but how many people are willing to forward it. I believe that everyone has the experience of shielding people. Since we reject simple and rude advertisements in the circle of friends, should we think about it in turn, and how can the planned content be accepted with pleasure? Otherwise it may become one of the blacklists!

Maybe you will say, in that case, then I will bow my head-WeChat group sending.

But what I want to say is, it's useless:

How many target customers should we consider when sending WeChat in groups? How many micro friends are willing to forward? These two questions have not been considered clearly, even if you try to stick to mass mailing every day, it is meaningless!

Seeing that all walks of life are doing the marketing of WeChat official account, they are all doing it themselves, and they don't consider what to do at all! Simply falling into formalism, being an official WeChat account has become a psychological satisfaction.

Maybe you will say, then why can someone else's number make a reading of 10W+?

First, it depends on whether the content of the official WeChat account is universal and suitable for all people to watch; Parent-child amusement, on the other hand, only has the consumption demand of a specific group of people. Without this rule, the reading volume of 10W+ does not mean that the conversion rate is high, so what we need to do is to send information to effective groups.

Secondly, the number of 10W+ is mostly a big platform when the official WeChat account was first launched, and the content production quickly became popular because of barbarism. The fan base is large, but now the official WeChat account has passed the bonus period; Moreover, merchants do promotional activities, lacking the link of powder absorption, and the edited information itself is not attractive, which can cause little active sharing and forwarding, and it is difficult to read more than 100! It is almost meaningless to promote the official account of WeChat WeChat.

Thirdly, an official WeChat account with 10W+ has a perfect professional team, and the most basic thing is to have copywriting, art design and even post-production. . . . . . Moreover, the cost of talents at different levels is not the same, comparable to the cost of professional operation, or based on the uncertainty of consumption conversion rate. However, most paradise merchants do not have the ability or budget to operate a good official WeChat account.

Today, many official WeChat accounts are dead, and the opening rate continues to decline. But does this mean that this road cannot be taken? The answer is of course no.

But before doing WeChat promotion, we have to think about several questions:

1. Why did you do this? Is it based on promoting paradise, serving tourists, or doing it for the sake of doing it?

2. Who is it for? Is it based on members, supplemented by potential people, or casting a net?

3. What should I do? What should be the corresponding content for different time periods and holidays?

What's more, parent-child travel is in a rapid development stage, and some excellent management and marketing products have appeared. For example, Micro Listening 2.0 in the industry can complete the docking with the venue management system, realize the online membership function, and act as a 24-hour manned bank and service center. In terms of activities, the audience can be subdivided according to the membership data, and targeted marketing can be carried out for different groups to solve the troubles of different members.

Therefore, as long as we understand the promotion of WeChat, this channel that conforms to users' habits is still worth doing.

Second, taking an unconventional route, people abandon me and win by surprise.

In this information age with open information and no shortage of channel communication, the promotion method is as dazzling as a kaleidoscope, but doesn't it mean that the traditional promotion method is invalid? Actually, it is not.

For example, short message sending-the information that is most easily seen by potential consumers, has been abandoned by businesses.

Many businesses, whether in other industries or amusement industries, have now given up the way of sending short messages in groups, thinking that few people send short messages now, and now everyone is using WeChat.

However, the merchants didn't consider that customers don't need to send text messages, which doesn't mean they don't look at their mobile phones. As the basic function of defining mobile phone, information has become an inherent consciousness. The mobile phone received a text message, which made people unable to open it. Therefore, mass texting is of great reference value for one-way advertising. In addition, you don't need SMS promotion, just SMS. A small amount of information will reduce the reading cost of consumers. Maybe consumers will remember you for many years!

Third, put yourself in others' shoes. Do as you would be done by.

In addition to the above two ways, for more businesses, the most commonly used is the leaflet. However, the traditional leaflets make consumers more and more exclusive, and the effect is getting worse.

As the trump card in the ground promotion, it is very necessary to promote the leaflets of promotional activities, and it is also the main way to promote promotional activities at present. Every holiday, the streets are full of leaflets. How to make your leaflets stand out and attract the attention of passers-by is a test of every planner's creative ability. Because creativity has become a prerequisite for winning the competition. Traditional leaflets are simple and rude, with dense layout. Merchants can't wait to put the whole venue on the leaflet, but too much information will lose focus. For example, if a minimalist leaflet appears in a row of dense and similar leaflets, will it arouse consumers' curiosity because it is different?

Therefore, only by thinking from the perspective of consumers can they feel the design of leaflets. What you didn't expect is not what consumers think! Put yourself in the other's shoes. If you were a consumer, would you take the time to see it? Creativity is king, abandon the traditional flyer design!