Wanda plaza is a huge urban complex invested and built by Wanda Group, a global commercial real estate company. Wanda plaza includes large commercial centers, urban pedestrian streets, five-star hotels, office buildings and apartments. Set shopping, catering, culture, entertainment and other functions in one, forming an independent large-scale business circle. Wanda plaza is a harmonious unity of enterprise benefits and social benefits, which produces four social benefits: improving the commercial grade of the city; Increase a large number of jobs; Create a continuous huge tax revenue; Enrich the consumer demand of the masses.
In 200 1 year, the first generation of wanda plaza was born, with a single store model and a commercial format on each floor. However, before the completion of each format, well-known brands such as Wal-Mart were introduced to drive the sales of other stores. The format and profit model are relatively simple, represented by wanda plaza of Jianghan Road.
Speaking of the first generation of Wanda, there is an unavoidable past. Around 2005, Wanda expanded vigorously. Wanda had planned to go to Hong Kong to issue Reits for listing, but it failed. Macquarie, Australia's largest investment group, is also looking for opportunities to enter the mainland market. It was also a coincidence that both sides hit it off at that time. Macquarie bought nine wanda plaza (located in Nanning, Nanjing, Jinan, Harbin, Shenyang, Tianjin, Wuhan, Changsha and Dalian) from Wanda through loans.
The Development Course of wanda plaza:
On September 23rd, 20 16, Wanda group Meizhou 160 wanda plaza wanda plaza opened, which is the first wanda plaza in the northeast of Guangdong. 2019165438+1On October 29th, the 300th wanda plaza opened in Xianning, Hubei. 20 19 12 3. According to Wanda Group, Wanda Group plans to open a new170 Wanda Plaza project this month. 202165438+February, Bazhong wanda plaza is expected to be fully completed and put into operation in May 2022.
In addition to department stores, offices, apartments and hotels began to appear in wanda plaza, and the self-operated mode began. Traffic organizations have also begun to diversify, including people, cars and freight. In the spatial layout, it presents a two-dimensional state. At this time, wanda plaza has certain regional characteristics, but it is not obvious.
On September 29th, 2022, five wanda plaza delegations, namely Fengrun Wanda Plaza in Tangshan, Xinji wanda plaza in Shijiazhuang, Xiuyu wanda plaza in Putian, Anning wanda plaza in Kunming and Hongta wanda plaza in Yuxi, opened. Wukesong wanda plaza is expected to open in June 2023.
The above contents refer to Baidu Encyclopedia-wanda plaza.