Only those shops that make great efforts to innovate will have a future. If they stick to the rules or blindly imitate others, they will surely fail in the end. Any store can only create added value by showing its own characteristics, and it is impossible to continuously increase customers. There will always be difficulties and setbacks in doing business, and we must break through on our own. Don't make excuses for the slow sales of special hot pot, and don't take the opportunity to reduce the price easily. You must show courage and determination to find opportunities in innovation.
Of course, the characteristics of special hot pot restaurants should meet the needs of customers. As for how to play, we should consider it individually. In addition to paying attention to regional factors and opening conditions, we should also consider the income level and cultural level of the region. If the store is located in an area where office workers are concentrated, the business hours can be appropriately extended if necessary. But sometimes it may be limited by practical factors such as space, personnel, skills and funds. Therefore, we should start with the possible things and play our own characteristics step by step. For example, it is better to focus on familiar and competitive hot pot, or to introduce customers to your home by a more professional manager himself.
Now, opening a special hotpot restaurant is also an infinite business opportunity. How to run a special hotpot restaurant? This is the most concerned issue for many new entrepreneurs. The above is an introduction to the investment projects of special hot pot restaurants. After reading the detailed analysis of these contents, how to create new ideas for opening special hot pot monopoly and how to attract customers? I believe that many entrepreneurs have already understood it very clearly. Mastering these points, I believe your store will be able to open well.
Hot pot has been eaten this way in ancient times and is very popular with people. Especially in the cold winter, the family gathers around the warm hot pot and chats while eating. What a wonderful thing it is. With the development of society, hot pot has now become a major mode of operation of restaurants, and it is very profitable to open hot pot restaurants now, especially on holidays, where guests are in an endless stream. So what?
Steps/methods
Prospect analysis: At present, the domestic hot pot industry is developing rapidly. Many people see that the hot pot market has a large capacity and want to dig a bucket of gold in this fertile soil. However, it is not difficult to see that the brand enterprises of hot pot catering are not enough at present, and it is necessary to build a large number of well-known hot pot varieties with green environmental protection, safety and hygiene, unique flavor and profound cultural heritage; However, many hot pot enterprises have not changed their concepts, expanded their fields and enjoyed the results in developed markets; Management also lacks standardization, scientificity and innovation. It can be said that hot pot has a mature market, but the management system is not mature. In view of such market characteristics, it is very necessary to carry out scientific and standardized management based on a certain characteristic and continuously develop and innovate hot pot restaurants. Whoever joins earlier will seize the opportunity to dig the first bucket of gold earlier, and the future is boundless. Only such a special hotpot restaurant can occupy its own place in the ruthless and fierce market competition and last forever!
Market analysis: The hot pot industry in the catering industry is known as a sunrise industry that will never decline, and its market and consumption energy are amazing. According to the statistics of national authoritative organizations, in 2007, the per capita catering consumption in China was as high as 9 15 yuan. With the improvement of living standards, China's per capita catering consumption will be greatly improved. According to the analysis report of the top 100 catering enterprises in China in 2008 jointly issued by China Cuisine Association, China Business Federation and China Business Information Center, in 2008, the catering industry in China maintained a double-digit high-speed growth of1540.4 billion yuan, a year-on-year increase of 24.7%.
Investment analysis: Hot pot restaurants can be divided into four types:
1, luxury type:
Luxury hot pot restaurant is well-known in a certain area, with complete decoration measures and soft environment, and it is very particular about the production of hot pot. In addition to the characteristics of the general hotpot restaurant, its uniqueness lies in its high price, excellent hotpot quality, exquisite service and similar dining environment-it has experienced cooking and service personnel, and its customers are mostly high-income people, with an investment of about 800,000-654.38+0,000.
2. Popular types:
Popular hot pot restaurants are the main force in hot pot restaurants, with a considerable number. The variety of business is relatively single, the raw materials are mainly middle and low grade, and the flavor is mainly acceptable to local people. This kind of hot pot restaurant has its own characteristics, scale, grade and service differences, and has its own status and image among customers. It has its own unique characteristics. Moderate price is closely related to the low cost and popular flavor of hot pot. The attendance rate and turnover rate are high, and the investment is about 400,000-600,000.
3. Flavor type:
Flavored hot pot restaurant is a hot pot restaurant with strong local flavor, single variety but great influence, which is often representative and a comprehensive reflection of history, region and nation. This kind of hot pot has relatively fixed varieties, relatively fixed soup and marinade, certain service characteristics and recognized flavor, and the investment is about 200,000-300,000.
4. Self-service type:
Self-service hot pot restaurant is a hot pot restaurant that puts all the hot pot raw materials (raw materials and semi-finished products, etc.) together. ) and the tableware in a certain area of the hot pot hall are selected by the guests themselves, and there are fewer service personnel. This kind of hot pot not only has the characteristics of randomness and freedom, but also has greater selectivity and greater satisfaction, with an investment of about 654.38+ 10,000-200,000.
Matters needing attention
Opening a hot pot restaurant mainly depends on how much money you have, and the amount of capital invested depends on the target customers. The monthly income of each form of hot pot restaurant is different, but the focus is on service and taste. Even if there is no luxurious decoration, as long as your hot pot tastes unique, you can occupy your own place. There are many small-scale entrepreneurial projects, but hot pot restaurant is the most profitable one!
food
Hot pot has been eaten this way in ancient times and is very popular with people. Especially in the cold winter, the family gathers around the warm hot pot and chats while eating. What a wonderful thing it is. With the development of society, hot pot has now become a major mode of operation of restaurants, and it is very profitable to open hot pot restaurants now, especially on holidays, where guests are in an endless stream. So what?
Steps/methods
Prospect analysis: At present, the domestic hot pot industry is developing rapidly. Many people see that the hot pot market has a large capacity and want to dig a bucket of gold in this fertile soil. However, it is not difficult to see that the brand enterprises of hot pot catering are not enough at present, and it is necessary to build a large number of well-known hot pot varieties with green environmental protection, safety and hygiene, unique flavor and profound cultural heritage; However, many hot pot enterprises have not changed their concepts, expanded their fields and enjoyed the results in developed markets; Management also lacks standardization, scientificity and innovation. It can be said that hot pot has a mature market, but the management system is not mature. In view of such market characteristics, it is very necessary to carry out scientific and standardized management based on a certain characteristic and continuously develop and innovate hot pot restaurants. Whoever joins earlier will seize the opportunity to dig the first bucket of gold earlier, and the future is boundless. Only such a special hotpot restaurant can occupy its own place in the ruthless and fierce market competition and last forever!
Market analysis: The hot pot industry in the catering industry is known as a sunrise industry that will never decline, and its market and consumption energy are amazing. According to the statistics of national authoritative organizations, in 2007, the per capita catering consumption in China was as high as 9 15 yuan. With the improvement of living standards, China's per capita catering consumption will be greatly improved. According to the analysis report of the top 100 catering enterprises in China in 2008 jointly issued by China Cuisine Association, China Business Federation and China Business Information Center, in 2008, the catering industry in China maintained a double-digit high-speed growth of1540.4 billion yuan, up 24.7% year-on-year.
Investment analysis: Hot pot restaurants can be divided into four types:
1, luxury type:
Luxury hot pot restaurant is well-known in a certain area, with complete decoration measures and soft environment, and it is very particular about the production of hot pot. In addition to the characteristics of the general hotpot restaurant, its uniqueness lies in its high price, excellent hotpot quality, exquisite service and similar dining environment-it has experienced cooking and service personnel, and its customers are mostly high-income people, with an investment of about 800,000-654.38+0,000.
2. Popular types:
Popular hot pot restaurants are the main force in hot pot restaurants, with a considerable number. The variety of business is relatively single, the raw materials are mainly middle and low grade, and the flavor is mainly acceptable to local people. This kind of hot pot restaurant has its own characteristics, scale, grade and service differences, and has its own status and image among customers. It has its own unique characteristics. Moderate price is closely related to the low cost and popular flavor of hot pot. The attendance rate and turnover rate are high, and the investment is about 400,000-600,000.
3. Flavor type:
Flavored hot pot restaurant is a hot pot restaurant with strong local flavor, single variety but great influence, which is often representative and a comprehensive reflection of history, region and nation. This kind of hot pot has relatively fixed varieties, relatively fixed soup and marinade, certain service characteristics and recognized flavor, and the investment is about 200,000-300,000.
4. Self-service type:
Self-service hot pot restaurant is a hot pot restaurant that puts all the hot pot raw materials (raw materials and semi-finished products, etc.) together. ) and the tableware in a certain area of the hot pot hall are selected by the guests themselves, and there are fewer service personnel. This kind of hot pot not only has the characteristics of randomness and freedom, but also has greater selectivity and greater satisfaction, with an investment of about 654.38+ 10,000-200,000.
Matters needing attention
Opening a hot pot restaurant mainly depends on how much money you have, and the amount of capital invested depends on the target customers. The monthly income of each form of hot pot restaurant is different, but the focus is on service and taste. Even if there is no luxurious decoration, as long as your hot pot tastes unique, you can occupy your own place. There are many small-scale entrepreneurial projects, but hot pot restaurant is the most profitable one!