seven days hotel chain
Chinese Name
Registration and establishment time
2005
Basic content
The basic contents p>Seven Days Hotel Chain
Registered and Established
2005
Basic Content
The first Chinese hotel group listed on the New York Stock Exchange in the U.S.
Owner of the largest membership system in China's hospitality industry
Pilot of science and technology and innovative models in China's hospitality industry
The benchmark for a more economical, high-quality business travel accommodation. The benchmark enterprise of high-quality business travel accommodation
7 Days Hotel Chain now has more than 700 outlets, covering nearly 30 provinces and municipalities directly under the central government***89 major cities, has built a national network system of budget hotels
Hotel rooms(6
Locked hotels.
The 7 Days Club established by the 7 Days Inn chain has more than 16 million members, the largest membership system in China's economy hotels. As a technology leader in the industry, 7 Days is currently one of the few hotel chains that can provide up to five convenient booking methods "24 hours a day, 7 days a week" at the same time, including: online booking, telephone booking, WAP booking, SMS booking, and cell phone client
With a deep understanding of the way of enterprise operation, 7 Days Hotel Chain, by virtue of the "7 Days Club," has established the "7 Days Club" to be the most convenient booking system in China. "The 7 Days Inn chain has become a leading brand in China's budget hotel industry by virtue of its large membership system, continuous innovation in technology and services, and the vibrant 7 Days corporate culture.
Development History
7 Days Inn Group was incorporated in 2005
In March 2005, the first branch of 7 Days Inn opened on Beijing Road in Guangzhou
April 2005, the 7 Days website was launched
In April 2005, the independently developed centralized reservation system (CCTV) was launched. The self-developed Central Reservation System (CRS) and membership system were put into use
November 2006, 7 Days received capital injection from Warburg Pincus
May 2007, 7 Days' chain of hotels exceeded 100 outlets nationwide
May 2007, 7 Days launched 24-hour cell phone booking service
September 2007, 7 Days opened its first hotel in Guangzhou, Beijing Road
September 2007, 7 Days opened its first hotel in Guangzhou, China.
September 2007, the company received $95 million in financing from Warburg Pincus, Deutsche Bank and Merrill Lynch
October 2007, the company launched a 24-hour cell phone WAP booking service
October 2008, the company received $65 million in capital injection from Anglo American and Warburg Pincus
November 2008, the company registered nearly 5 million members
September 2008, the company founded 7 Days, the largest chain of 7 Days stores in China.
In September 2008, it created the first inter-regional alliance of economy hotel chains in China, the "Star and Moon Alliance", which allowed regional small and medium-sized economy hotels to gain more space for development, and also allowed 7 Days Inn, which is currently ranked the third in China, to realize rapid and low-cost expansion.
January 2009, 7 Days ranked No. 1 on Alexa, the world's No. 1 hotel chain website
January 2009, the number of 7 Days outlets exceeded 300
August 2009, 7 Days launched a trial version of the "Happy 7 Days" SNS community on 7 Days' official website. SNS community
November 20, 2009 7 Days Hotel chain landed on the New York Stock Exchange in the United States, becoming the first Chinese hotel company on the New York Stock Exchange
December 2009 the number of outlets exceeded 400
2010 7 Days announced that it intends to 100% direct sales in the future, i.e., to further reduce the cost of promotion, and to let members benefit from the commissions paid by the distribution that is saved. to its members
On November 22, 2012, the New York Stock Exchange-listed 7 Days Inn Group announced in Guangzhou that the number of its outlets (including those in the pipeline) had exceeded 1,500
Conceptual innovation
In the era of web 2.0, "I" has become the centerpiece of the service, and on the basis of the model of an economic hotel chain, 7 Days Inn has also provided environmentally friendly and healthy hardware environment, and has also provided a variety of other services. On the basis of the economic hotel chain model, in addition to providing an environmentally friendly and healthy hardware environment, 7 Days Inn also advocates the brand concept of "Happy Autonomy, My Life", and continues to integrate and innovate in the design of its products and service processes to provide more humanized, convenient and high-quality hotel and member services.
Technology leadership
The use of IT technology for integrated management is one of the core concerns of the 7 Days Inn chain.
Leading IT technology systems include:
-Centralized Reservation System (CRS)
-Web Instant Reservation/Confirmation/Payment System
-SMS Instant Reservation/Confirmation System
-. SMS Instant Booking/Confirmation System
-WAP Instant Booking/Confirmation System
Based on the industry-leading IT technology system platform, 7 Days has become the No.1 e-commerce platform in China's hotel industry.
Perfect system
Having a complete set of operation and management system based on advanced IT technology is one of the core advantages of 7 Days Hotel Chain.
The standardized operation system includes:
- Standardized human resource management system
- Standardized store quality control system
- Standardized financial flow management system
- Standardized financial management system
- Standardized development and evaluation promotion system
- Standardized engineering and procurement system
7 Days has implemented a unified brand image, unified service, and unified service system for all its chain stores. 7 Days implements chain management with unified brand image, unified service quality, unified operation standard, unified marketing and unified information management to provide customers with high-quality hotel and member services with unified standard and quality assurance.
Experience happiness
The ability to bring multiple levels of happy consumer experience is another core advantage of the 7 Days Inn chain. --7 Days offers the joy of sleep: guest rooms are equipped with high-quality bedding and cotton bedding, buckwheat pillows, 24-hour constant temperature hot and cold water massage showers, independent air conditioning, satellite TV, free broadband Internet access, etc., to meet the core needs of customers.
--7 days to provide intimate pleasure: the launch of a number of members-only services, including regular member preferential room rates, rich membership points reward program, free bedtime milk, nutritious breakfast and other 7 days unique intimate care.
Distribution CitiesBeijingGuangzhouShanghaiShenzhenWuhanChangshaChongqingChengduNanjingShijiazhuangJinanGuiyangZunyiTianjinXi'anNanchangShenyangHefeiHarbinHangzhouHohhotDongguanLanzhouLanzhouNingboZhengzhouLuoyangNanningNanningFoshanFuzhouKunmingTaoyuanWeihaiQingdaoDalianWuxiSuzhouChangchunZhukouZhu HaikouXiamenMianyangHandan
Beijing7 Days Hotel(114 hotels) 7 Days Inn (49 hotels
7 Days Inn Guangzhou (102 hotels
7 Days Inn Shenzhen (63 hotels
7 Days Inn Tianjin (68 hotels
7 Days Inn Chongqing (32 hotels
7 Days Inn Guiyang (23 hotels
7 Days Inn Hangzhou (18 hotels
7 Days Inn Wuhan (18 hotels
7 Days Inn Wuhan (18 hotels
7 Days Inn Wuhan) 7 Days Inn Wuhan(63 hotels
7 Days Inn Xi'an(36 hotels
7 Days Inn Chengdu(40 hotels
7 Days Inn Changsha(53 hotels
7 Days Inn Nanjing(33 hotels
7 Days Inn Dongguan(21 hotels
7 Days Inn Shenyang(18 hotels
)7 Days Inn Fuzhou (21 hotels
7 Days Inn Jinan (19 hotels
7 Days Inn Nanchang (8 hotels
7 Days Inn Changchun (7 hotels
7 Days Inn Foshan (3 hotels
7 Days Inn Wuxi (7 hotels
7 Days Inn Qingdao (4 hotels
7 Days Inn Haikou(3
7 Days Inn Ningbo(2
7 Days Inn Hefei(1
7 Days Inn Nanning(1
7 Days Inn Zhuhai(6
7 Days Inn Kunming(1
7 Days Inn Hohhot(6
7 Days Inn Kunming(1
7 Days Inn Hohhot(1
7 Days Inn Wuxi(7
7 Days Inn Wuxi(7
7 Days Inn Qingdao(4
Lanzhou (1)
Suzhou (1)
Xiamen (6)
Zhengzhou (9)
Luoyang (1)
Xining (1)
Dalian (1)
Dalian (1)
7 Days Inn (1)
Dalian (1)
Dalian (1)
Dalian (1)
Dalian (1)
Dalian (1)
Dalian (1)
Dalian (1) 7 Days Inn(1)
Taiyuan 7 Days Inn(1)
Linyi 7 Days Inn(1)
Jinzhou 7 Days Inn(1)
Weihai 7 Days Inn(1)
Jiangmen 7 Days Inn(1)
Zibo 7 Days Inn(1)
Heze 7 Days Inn 7 Days Inn(1 hotel)
Yangzhou 7 Days Inn(1 hotel)
Xiangfan 7 Days Inn(1 hotel)
Yinchuan 7 Days Inn(1 hotel)
Shijiazhuang 7 Days Inn(1 hotel)
Mianyang 7 Days Inn(1 hotel)
Handan 7 Days Inn(1 hotel)
Terms and conditions of service of the hotels:
Payment Methods: Payment at the front desk (Visacard, Peony Card, Golden Spike Card, Great Wall Card, Dragon Card, MasterCard, Express Card, Diners Club Card, JCBcard, and cash payment).
The room rate includes hotel service charge and excludes other hotel charges, taxes and additional charges requested by the guest.
The usual hotel check-in time is 14:00 and check-out time is 12:00 Noon; early check-in and late check-out are subject to additional charges.
Why is 7 Days Inn called 7 Days
As the first Chinese hotel group to be listed on the New York Stock Exchange, 7 Days Inn adheres to the vision of letting customers "sleep well every day" and meets customers' core accommodation needs. The following is the content I brought about the 7 days hotel chain name, welcome to read!
7 days hotel chain called 7 days reason
7 days hotel chain is a hotel chain, headquartered in guangzhou, as to why called 7 days no research significance, but 7 days of the room rate is generally end in 7; now the members of the membership no matter what channels you through the membership card, as long as you consume once within two years, you can retain your use of the period in the May 2011 to September 31, there are new members live a night to send a night of activities, no matter where you stay in any 7 days, the next day to leave the store for a week within three months can be generated again in a different place a free room, note that must be checked in personally, and now in the online booking and successful check-in will have a 100 yuan voucher gift, prepaid on the 200 yuan vouchers; 7 days will be like a club, all the 7 days membership so far there are 18,000 members of the 7 days of the club. The 7 Days Club is like a club, with 18.5 million members so far, collectively known as the 7 Days Club.
The development history of 7 Days Inn:
The 7 Days Inn chain was incorporated in 2005.
March 2005 the first branch of the 7 Days Inn chain - Beijing Road, Guangzhou - opened April 2005 the 7 Days website was launched.
April 2005Independently developed Centralized Reservation System (CRS and Membership System officially put into use.
November 2006, the company received capital injection from Warburg Pincus.
In May 2007, 7 Days' chain of stores exceeded 100 nationwide.
In May 2007, the 24-hour cell phone reservation service was launched.
September 2007, the company received $95 million in financing from Warburg Pincus, Deutsche Bank and Merrill Lynch.
October 2007 opened 24-hour cell phone WAP booking service.
October 2008, the company received $65 million in financing from Anglo American and Warburg Pincus.
November 2008 registered members have nearly 5 million.
In September 2008, the first inter-regional alliance of economic hotel chains in China, "Star and Moon Alliance", was created, which allowed regional small and medium-sized economic hotels to gain more space for development, and also allowed 7 Days Inn, which is currently ranked No. 3 in China, to realize rapid and low-cost expansion.
In January 2009, 7 Days Inn was ranked No. 1 on Alexa, the world's No. 1 hotel website for budget hotel chains.
January 2009, the number of 7 Days Inn outlets exceeded 300, and the number of hotels in the world exceeded 1,000 in January 2009, which is the highest in the world.
August 2009, 7 Days launched the trial version of "Happy 7 Days" SNS community on its official website.
On November 20, 2009, 7 Days Inn landed on the New York Stock Exchange, becoming the first Chinese hotel company on the New York Stock Exchange.
In December 2009, the number of 7 Days Inn outlets exceeded 400, and 7 Days Inn became the first Chinese hotel company to be listed on the New York Stock Exchange.
In 2010, 7 Days announced that it intends to sell 100% directly in the future, i.e., to further minimize the promotion cost and let members benefit from the commission paid by the saved distribution.
In December 2012, the number of 7 Days outlets exceeded 1,500, of which the managed outlets business is growing rapidly and has taken the lead in exceeding 1,000. 7 Days has become the fastest-growing brand in China's budget hotel industry in terms of managed outlets business.
On September 18, 2015, Pluto Group accepted a strategic investment from Jinjiang Stocks, a listed company under Jinjiang International.
7 Days' way of making money
On the morning of May 10, 2012, 7 Days Inn disclosed its first quarter 2012 earnings report. According to the report, 7 Days continued its rapid growth over the past few quarters with net revenue of 545 million yuan in the first quarter, up 29.6 percent year-on-year, a result that 7 Days CEO Zheng Nanyan is apparently very pleased with.
The momentum of 7 Days' growth should be attributed to its scaled-up expansion. It took 7 Days only 7 years to go from opening its first store in March 2005 to becoming China's second budget hotel brand with more than 1,000 stores open.
Cheng was initially an IT technician, and then, as is well known, the IT gene became a typical feature of the company. At the beginning of 7 days, Zheng led the team to develop a set of IT information technology-based system platform, the network, call center, SMS and store management system into one, to achieve instant booking, confirmation and payment functions, reduce costs, and based on a unified IT system platform, while the structure of the various branches of the operating system, so effectively improve the management efficiency and reduce operating costs.
The strength of 7 days is that it is an economic hotel chain that pushes low-cost control to the extreme. In Zheng Nanyan's view, the so-called "low-cost" does not mean unlimited cuts to the detriment of the guest's living experience, but rather reflects the real control and management. 7 days of the hotel lobby does not have a water dispenser, because the guests do not have to wait to check in right away; 65 percent of its guests from the network booking, reducing the front desk telephone The proportion of bookings made online reduces the number of front desk staff and call centers; it dispenses with many of the common amenities in guest rooms such as cupboards and drawers because guests rarely use them, but invests sparingly in sleeping beds to meet the standards of five-star hotels.
But what follows is a much more difficult task of controlling costs in day-to-day operations. In this regard, Zheng Nanyan calls it "sheep-like management". He has virtually redefined the industry's so-called low-cost concept.
Guests staying at the 7 Days will find that the budget hotel does look frugal enough: the narrow lobby often functions as a simple restaurant in addition to the front desk, which has no newspaper racks or water fountains - the reason being that the efficiency of the front desk is such that there's no need for guests to wait at all (as a rule, the front desk takes no more than three minutes to check in, and one-and-a-half minutes to check out). check-out is kept to a minute and a half.
More cost control is hidden in the devil's details. 7 days of rooms, desk instead of drawers, wall shelves instead of closets, which not only saves costs, but also saves the waiter to organize the room time, so that the front desk in the check-out faster; 7 days of 7 days will not be equipped with a hairdryer in every room, but in every hallway of the public **** area for those who need it. 7 days of 7 days another Another cost-containing method that has eluded its peers is to keep its windows as small as possible, which has led to jokes that its windows are "comparable" to prison bars. But 7 Days explains that because hotels are generally located in downtown areas, guests rarely choose to enjoy the scenery through their windows; instead, larger windows mean more noise. Of course, the small windows also save 7 days the cost of large curtains.
However, 7 Days has invested a lot in creating a "good night's sleep," with pillows in its business rooms reaching five-star hotel standards, bed sizes larger than those of hotels in the same class, nutritious breakfasts and slippers with non-slip features, and a provision that bath water should be cooled and warmed in 10 seconds. At the same time, in the business room, 7 days canceled the disposable supplies, provide toothbrush and toothpaste travel set
With the counterparts of the practice of thrift is different, 7 days to improve the efficiency of the way to reduce unnecessary expenditure, in the so-called low-cost control in more embodied in the concept of "management". All of this is ultimately reflected in the competitiveness of 7 days in the price: the king-size bed room, for example, 7 days can be lower than peer hotels 20 yuan. "Budget hotels can't offer as many special services as high-end hotels." Wu Ben, an associate professor at Fudan University who is mainly engaged in research on hotel management and tourism resource management, said, "What's rare is that 7 Days has made its own specialties."
About 7 Days Chain Hotel (Sanya Sanya Bay Seaview Store's brief introduction
7 Days Chain Hotel (Sanya Sanya Bay Seaview Store is located in Sanya's Sanya Tianya District Railway Passage Danzhou Community South Lane 5, No. 5, if you choose to stay in this hotel need to pay attention to a few regulations, breakfast: the hotel does not provide breakfast, pets: prohibited to carry.
7 Days Inn Sanya Sanya Bay Seaview Branch and the beautiful Sanya Bay is only one way, a straight line distance of about 100 meters. The hotel is located in Sanya City, Hainan Province, Tianya District, Danzhou community, South Lane 5, No. 5 (Pearl Plaza, Sanya Bay, next to the Xianju House, Unity Street entrance bus stop get off through Unity Street, turn left to the railroad channel 50 meters in front of the hotel is the Sanya City tram Unity Street site, the future opening of the bus will be able to go directly to the Sanya Railway Station. The hotel has no parking lot, but there are Xianjufu Hotel and Shengli Shopping Plaza roof parking lot and other large parking lots can be parked nearby. Attractions and transportation routes around the hotel: Sanya Phoenix Airport take the No. 8 bus or airport bus to Unity Street Exit and turn left to the railroad passage 50 meters, Sanya Railway Station take the No. 15 to Unity Street Exit and turn left to the railroad passage 50 meters via Unity Street. Near the hotel, there are special tourist lines and many buses to Yalong Bay Tropical Paradise Forest Park, Yalong Bay, Wuzhizhou Island, Nanshan Temple, Tianya Haijiao, Daxiaodongtian, Penang Valley, West Island, Boundary Island and other famous scenic spots in Sanya. The hotel provides abundant tourism products consultation and booking, and provides free duty-free bus, dedicated to let you spend an unforgettable leisure and cozy time in the beautiful Sanya Bay seaside. Business circle around the hotel: the hotel is located in Sanya Bay Shengli Shopping Plaza, Pearl Plaza, Walking Street business circle, about 80 meters away from the Shengli Shopping Plaza, Pearl Plaza about 150 meters, Walking Street, about 350 meters, KFC, Starbucks, Pizza Hut, McDonald's, picking up the flavor of the restaurant, the artisan son of the grilled fish, the happiness of the Queen Anne's powder, natural coconut Qingzai Liang and other food are close to hand. ktv, barbecue, such as eating, drinking, playing and fun are readily available. Public **** outlets around the hotel: the hotel is only about 230 meters away from the Sanya People's Hospital, about 100 meters away from the Sanya City Bureau of Industry and Commerce, about 100 meters away from the Sanya City Internal Revenue Service, industrial, agricultural, construction, postal and postal bank outlets are all in the vicinity, very convenient. Stations around the hotel: the hotel 300 meters within the business circle of Sanya Bus Terminal, direct access to major cities and counties in Hainan Province.
There are many other locations around this hotel that are worth going to, such as:
Attractions
Spring Garden Seafood Plaza
Distance to 7 Days Chain Hotel (Sanya Sanya Bay Seaview Branch 0.35km
Beautiful Crown Cultural Exhibition Center
Distance to 7 Days Chain Hotel (Sanya Sanya Bay Seaview Branch 1.37km
Youyi Road Laid-off Workers' Seafood Processing PlazaDistance to 7 Days Inn (Sanya Sanya Bay Seaview Store 1.48km
Hotel
Sanya Blue Shore Seaside Theme Hotel
Distance to 7 Days Inn (Sanya Sanya Bay Seaview Store 0.03km
7 Days Inn (Sanya Bay Tuanjie Street Seaview Store (former Sanya Bay Victory Shopping Plaza Branch
Distance to 7 Days Inn (Sanya Sanya Bay Seaview Branch is 0.06km
Sanya Clare Hotel - Coastal Selection
Distance to 7 Days Inn (Sanya Sanya Bay Seaview Branch is 0.07km
Restaurant
Mother's Little Covered Curtain Handmade Dumplings
Distance to 7 Days Inn (Sanya Sanya Bay Seaview Branch is 0.07km
Restaurant
Mother's Little Covered Curtain Handmade Dumplings
Distance to 7 Days Inn Hotel (Sanya Sanya Bay Seaview Branch is 0.29km away
Sister Zhong Seafood, No. 6, Area D, Spring Garden Seafood Plaza
and 7 Days Chain Hotel (Sanya Sanya Bay Seaview Branch is 0.32km away
Causeway Villa New School Hainanese Cuisine (Spring Garden Branch
and 7 Days Chain Hotel (Sanya Sanya Bay Seaview Branch is 0.33km away.
7 Days Chain of hotels called 7 days what is the reason for what management secrets
I think we all know the 7 days chain of hotels, that is our most famous hotel in China, just have you ever wondered why the name of the hotel will be called 7 days chain of hotels, 7 days and what does it mean? Here is the reason why the 7 days hotel chain is called 7 days, which I have carefully organized for you, come and take a look.
The reason why 7 days hotel chain is called 7 days
The so-called 7 days, that is, 7 days a week, no rest day. It can also be derived as the meaning of all-weather, all-round service for you, which is the service concept created by the founder.
7 Days Hotel Chain
7 Days Hotel Chain Group (7DaysGroupHoldingsLimited was founded in 2005 and listed on the New York Stock Exchange in the United States on November 20, 2009 (ticker symbol: SVN.) As the first Chinese hotel group to be listed on the New York Stock Exchange, 7 Days Hotel Chain adheres to the principle of letting the customer "As the first Chinese hotel group to be listed on the New York Stock Exchange, 7 Days Inn is committed to providing value-conscious business travelers with clean, environmentally friendly, comfortable, and safe accommodations to meet their core lodging needs.
The 7 days hotel chain now has more than 700 outlets, covering nearly 30 provinces and municipalities directly under the central government ****89 major cities, has built a national network of economic hotel rooms (6 locks hotel network system. 7 days hotel chain established the "7 days will" has more than 16 million members, is China's largest membership in the economy hotel. 7 Days Club" established by 7 Days Inn chain has more than 16 million members, which is the largest membership system in China's economy hotels. As a technology leader in the industry, 7 Days is currently one of the few hotel chains that can provide up to five convenient booking methods "7×24 hours" at the same time, including: online booking, telephone booking, WAP booking, SMS booking, cell phone client 7 Days Hotel Chain, which is well versed in the way of enterprise operation, relies on the large number of 7 Days Club to provide a national network system. 7 Days Club" large membership system, through technology and service innovation, combined with the vibrant 7 Days corporate culture, has become China's leading brand of economic hotel industry.
Corporate Profile of 7 Days Inn
●The First Chinese Hotel Group Listed on the New York Stock Exchange
●The Owner of the Largest Membership System in China's Hotel Industry
●The Leader of Technology and Innovative Models in China's Hotel Industry
●The Benchmarking Enterprise of More Economical and Higher Quality Business Accommodation
7 Days Inn has more than 1,500 outlets. With more than 1,500 outlets, 7 Days Hotel Chain covers 200 major cities in nearly 30 provinces and municipalities directly under the central government***, and has built a national network of economic hotel chains.
The 7 Days Club established by 7 Days Inn has more than 50 million members, which is the largest membership system in China's economy hotels. As a technology leader in the industry, 7 Days is one of the few hotel chains that can provide up to five convenient booking methods, including online booking, telephone booking, WAP booking, SMS booking, and cell phone client, 24 hours a day, 7 days a week.
The 7 Days Inn chain has become a leading brand in China's budget hotel industry by virtue of its large membership system, continuous innovation in technology and services, and the vibrant 7 Days corporate culture.
The management secret of the 7-day hotel chain
Domestic economy hotels have frequently seen a decline in performance, but the 7-day hotel chain, which is in the same class as Ruijia and Hanting, has bucked the trend and realized sustained profitability for nine consecutive quarters.
Domestic economy hotels, which have been on a roll, have begun to bear the burden of declining performance. Such as home in fiscal year 2011 net profit fell 2.3% year-on-year, the first quarter of 2012 net loss attributable to shareholders amounted to 103.2 million yuan; Hanting hotel chain in fiscal year 2011 net profit fell nearly 50% in the first quarter of a 9.4 million yuan loss on account. And with Ruijia, Hanting and other ranked in the same order of the 7 days of hotel chain is bucking the trend, performance, its first quarter net revenue of RMB 545 million, an increase of 29.6%, which is the 7 days of hotels since the first quarter of 2010, the first quarter of the ninth consecutive quarter of sustained profitability.
With the overall market environment for domestic budget hotels not too optimistic, what are 7 Days Inn's secrets to sustained profitability?
Integration of IT into management
The founder of 7 Days, Zheng Nanyan, majored in computer science, founded a computer software company and worked for Ctrip, then set up his own business and founded the 7 Days hotel chain. Since the time of the founding, Zheng Nanyan and his team to establish the IT electronic information technology platform, and continuous innovation, so that it evolved into the core competitiveness of the hotel. With other hotel IT systems only stay in the room booking service is different, now 7 days of e-commerce system has covered all aspects of hotel management, such as the central reservation system, material planning management system, store management system, central reporting system and so on. The 7 Days Central Reservation System (CSR) is one of the few hotels in the industry that can accept five booking modes at the same time: Internet, telephone, WAP, SMS and mobile client.
Membership direct sales model
The distribution model is typically based on the hotel room listings on major online travel booking platforms, such as Ctrip and E-Long, while the direct sales are marketed through the official website, and the membership card is the core weapon of the direct sales. At present, the major star hotels and budget hotels are in distribution and direct sales to find a balance, such as home sources, intermediary distribution bookings accounted for 8%, Hanting sources of intermediaries accounted for 5%, and 7 days boldly divested the distribution channel, the implementation of 100% direct sales model, thus saving the distribution process of intermediary commission expenses.
The advantages and disadvantages of full direct sales and partial distribution are impossible to measure at this point, but it's safe to say that with its large membership base, 7 Days has been able to secure plenty of traffic. This is also attributed to the strong IT advantage of 7 days, as early as 2005 7 days has established a membership system. At present, the 7 days hotel chain has more than 38.6 million members, the largest scale; such as the home of the number of active members of 7.9 million, Hanting's membership of only 9 million.
Sheepish management
Unlike traditional hotels such as Ruijia, which use a hierarchical management system, 7 Days has weakened the control of its headquarters over individual stores, giving the store manager full power. At 7 Days, every store manager is an operator, not just an executive. Above the store manager, there is no longer a regional manager and director, 7 days in the single store occupancy rate, customer praise and other items on the establishment of evaluation indicators, to meet the standards of the store manager can get hundreds of thousands of dollars in bonuses. The generous incentive mechanism and flat management make every 7 Days store manager and staff take the attitude of ownership to serve the guests, so as to provide quality service to the extreme.
Cost control
Anyone who has been to a 7-day hotel will find that it does not have a spacious lobby, only a front desk, no newspaper or water fountains, and no waiting area. The reason is simple: 7 Days emphasizes efficiency, and each store requires check-in to be completed within three minutes, so there's no need to spend extra costs here.
7 Days' guest rooms are compact, with beds, TVs and showers designed and placed according to the principle of optimization to reduce space. A long tabletop with no drawers spans the bed and window sill, and functions as both a TV stand and a desk. The reason for this is simple: guests have no need to use the drawers.Instead of having a hairdryer in every room, 7 Days allocates one hairdryer to each floor of the hallway, which also invariably reduces costs.7 Days saves money on every detail, and puts real service into the guest rooms.The pillows in the 7 Days' business king-size rooms are up to the standard of five-star hotels.
The slump in profitability of budget hotels is also related to the expansion set off in the country. Ruijia after the acquisition of Motel 168, a short period of time in the multi-brand operation, talent management and other aspects is still difficult to control. Suffering from Motel 168's dismal performance, Ruijia is still in the red in the first quarter of 2012. In contrast, after 7 Days Inn acquired Huatian Star, it unified the 7 Days brand and managed it according to 7 Days Inn's standards, making it relatively easy to digest and integrate.
Seven days hotel is which company opened
Seven days hotel chain Ptao Group Ptao Hotel Group (now known as the "Ptao Group" by the famous hotel chain "7 days hotel chain" founder Zheng Nan Yan day hotel a, 7 days hotel chain) Group headquarters in Guangzhou City, Haizhu District Creative Park. Zheng Nanyan is the general manager of 7 Days Inn. Founded in 2005, November 20, 2009 in the United States listed on the New York Stock Exchange (stock code: SVN. June 27, 2013, 7 days hotel chain group delisted from the United States. On July 17th of the same year, it was privatized and acquired by Ptao Hotel Group.7 Days Inn Group was incorporated in 2005.7 Days Inn Group received capital injection from Warburg Pincus in Nov. 2006.7 Days Inn Group received financing of US$95 million from Warburg Pincus, Deutsche Bank and Merrill Lynch in Sep. 2007.7 Days Inn Group received capital injection of US$65 million from Anglo American Capital and Warburg Pincus in Oct. 2008.7 Days Inn Group received capital injection of US$150 million from Anglo American Capital and Warburg Pincus in Oct. 2012.7 Days Inn Group was listed on the New York Stock Exchange on Nov. 20, 2009 (stock code: SVN). In December 2012, the scale of 7 Days' outlets has exceeded 1,500, of which the management store business has developed rapidly and has taken the lead in exceeding 1,000. 7 Days has become the fastest-growing brand in China's economy hotel industry in terms of the management store business. Zheng Nanyan biography: born in 1968 in Shantou. 1991, graduated from Sun Yat-sen University, Department of Computer Science, entered the Guangdong Provincial Economic and Trade Commission Computing Center. 1993, founded the Laoye Computer Software Company, focusing on hotel management software, the development of Qianlima Hotel Management System 2000, joined Ctrip, served as vice president and general manager of South China, vice president of marketing, in charge of marketing across the country. Mr. Zheng joined Ctrip in 2000. In 2005, Mr. Zheng received venture capital investment and founded the 7 Days Hotel Chain, serving as Chief Executive Officer (CEO).