The development of the Internet has subverted the lifestyles of many people and the business models of many traditional industries, allowing all walks of life to use Internet thinking for model innovation, transformation and upgrading. The following is a classic case of Internet thinking that I introduce to you. I hope it helps you.

Classic case of Internet thinking 1

"Small Times" under the Fan Economy

Is Jing M.Guo's Tiny Times different from Where's Dad Going? The reputation of Tiny Times is not good, and its score on Douban is even lower than 5. However, the effect of a group of celebrities in entertainment circles such as Jing M Guo and Yang Mi still attracts a large number of young fans.

After analysis, Ma's blog found that the average age of the audience watching Tiny Times was 20.3 years old. These typical post-90s generations have become the biggest contributors to the box office of Tiny Times and the spread of Tiny Times on social networks.

Classic case of Internet thinking II

Subverting the traditional "three squirrels"

"Three Squirrels" is the first Internet forest food brand launched by Anhui Three Squirrels Electronic Commerce Co., Ltd. on 20 12. It represents nature, freshness and non-over-processing. Only 65 days after the launch, the sales volume jumped to the first place in Taobao Tmall nut industry and the top ten in scented tea industry. The rapid development has created a miracle in the history of e-commerce in China.

In the 20 12 tmall double eleven promotion, the "Three Squirrels", which was established just over four months ago, sold nearly 8 million yuan that day, won the nut snack championship in one fell swoop, and successfully delivered 65,438+million orders within the agreed time, creating a historic breakthrough in internet food in China, with the monthly performance of 2013/kloc-0 exceeding 20 million yuan.

Because the Internet has greatly shortened the distance and links between manufacturers and consumers, the positioning of the three squirrels is "the first brand of Internet customer experience", product experience is the core of customer experience, and the speed of the Internet can make products fresher and arrive faster, which is why the three squirrels insist on being the first brand of Internet customer experience and only doing Internet sales.

Classic case of internet thinking 3

Drink "Mengniu" and take a taxi with "Didi"

The advertisement of "drinking Mengniu to win Didi taxi red envelopes" seems to be instantly swiped in the WeChat circle of friends. Mengniu and Didi taxi, one is a dairy brand with great market appeal, and the other is a mobile travel information platform with more than 1 billion users and more than 5 million daily orders. The two combined to form1+1> The cross-border integration effect of 2 has set off a wave of cross-border cooperation.

Internet thinking classic case 4

"Carved beef brisket" under the thinking of Internet products

Carved sirloin is a "luxury meal" restaurant. The name sounds quite special. It's only been open for three months, and many people come. How crowded people are every day, and there is a long queue.

The founder of Diaoye beef brisket is Meng Xing, also known as Diaoye. He is not a catering professional. Opening this restaurant is regarded by many people (including Mr. Diao himself) as an attempt with high commercial risks. Restaurants are all internet-based operations. How to play the Internet?

In terms of dishes, Mr. Diao pursues simplicity, but only serves 12 dishes and pursues the ultimate spirit. In terms of network marketing, Mr. Weibo is the drainage and customer service, and WeChat is CRM. In terms of fan culture, Mr. Diao has formed his own fan culture. The more people scold him, the stronger the "die-hard fans". In terms of product improvement, public opinion monitoring has a special team every day to continuously optimize and improve the problems.

Classic case of internet thinking 5

"Xiaomi" dates "Beauty"

The marriage between Xiaomi and Midea has aroused heated discussion in the industry. Dong Mingzhu, chairman of Gree Group, even criticized that "two swindlers together are a thief group", but this did not affect the industry's attention to this transaction. Lei Jun seems to be playing a big game of chess. In the future, we may see cooperation and innovation between Xiaomi and Midea in smart home. The marriage of Midea Xiaomi will also stimulate more home appliance companies to seek joint ways to confront.

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