This year, you have forgotten what you did in the Meituan, how many takeaways you ordered, how many movies you watched, how many cities you met strangers, and how much you spent on eating, drinking and having fun.

Check the annual bill and divide up 654.38 billion year-end red envelopes!

Well, today, my assistant shared her Mito annual bill with me, so she went in curiously and took a look (actually, she wanted to see Mito's advertising copy).

Click in this, 20 17, your bill of eating, drinking and having fun, and check to get the exclusive red envelope!

Then I'll tell you when you first used the group, and how many days have you known each other since you first met? How much did you spend on the US delegation? How much did you save? These are all displayed with concrete data, so that you can look back, narrow the distance between you and the US delegation and take your mind off it?

I'll break it down for you after I tell you the total bill. 17 What is your most expensive seal? What do you like best? Which project do you like best? For example, my little assistant likes take-out, and 17 spent 4349 yuan on take-out.

Gee, can I go to the movies alone? In the dark cinema, only you know a person's happiness!

This year, the US delegation accompanied you to four cities with a journey of 5,398 kilometers. You may have forgotten it, but the Meituan helped you remember it.

I sang K twice this year, full of your emotions and freestyle, and sang myself as the Prince of K songs.

Intimate takeaway, rain or shine just for you!

Then, tell you with a thoughtful copy: I'm glad to meet you. The road I have traveled and the scenery I like make up your unique DNA.

Finally, let you divide up the 1 100 million year-end red envelope! Give you a 5 yuan movie ticket!

However, there is a time limit for this 5 yuan movie ticket. You can only use it when you are over 40!

Ok, look at the advertising copy of Perfect Group's year-end bill. In fact, it is also a form with Alipay's year-end bill. Mainly tell you what you like this year and how much you spent, and then match it with a thoughtful copy. Of course, the highlight of this activity of Meituan is actually here in the last red envelope.

Then, the same activity, everyone is doing, how can we make our own characteristics? In fact, this needs to dig deep into its own selling points and characteristics, which is a very important point in our copy!

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).