First of all, Xi 'an is not only a search engine, but also a new media operation platform under the new situation of the Internet.

To put it simply, Xi 'an's successful marketing this time comes from several points:

First, explore new business cards of the city. Before 2118, when I talked about Xi 'an, I was impressed by the Terracotta Warriors and Horses, Gucheng Street, a heavy city bearing historical memories.

However, in 2118, through Tik Tok, headlines and more new media, we learned about Xi 'an from another angle, and we learned that apart from the heavy history, there were delicious food left on the tip of our tongue and memories printed in our minds.

second, the government gives full support to Xi' an city. After Tik Tok became popular, local governments, represented by Xi 'an, began to pay attention to the short video communication of city image, and reached a strategic cooperation with Tik Tok. The new city marketing PK of local governments has quietly started. The first battle is to grab people, spread with new media, and recruit talents from all over the world.

third, make full use of the power to play urban marketing. Taking advantage of the popularity of the new media platform, and taking advantage of the east wind of recruiting talented people, Xi 'an invited foreign marketing professionals to help Xi 'an's urban marketing, enjoying Xi 'an cuisine, enjoying the beautiful scenery of Xi 'an and humming the songs of Xi 'an people, and this online celebrity city became an instant hit.