Joining is to succeed and reduce risks. At present, there are many large and small brands in the market that use joining methods to attract franchisees. There are also many bad brands in it. Therefore, when choosing investment brand projects, it is necessary to take a careful examination, which can be combined with the following aspects: 1) Joining qualification [whether it meets the requirements of joining conditions of the Ministry of Commerce, and the three-year management experience of the second store. Whether it is filed in the franchise business. 2) Check whether his brand and technology are distinctive, whether his current business and business are smooth, and whether it is as advertised. 3) Examine his management system, management data, distribution system and logistics distribution mode, which determines your later management ability. 4) Visit the actual store, and at the same time, visit his existing franchise stores to learn about the service ability and actual product effect after joining. 5) Check the publicity materials, investment recovery plan and profit plan of the enterprise, and check the joining contract to see whether the relevant items are in line with the cooperation intention of both parties. 6) Check whether the brand trademark is registered or not, and whether it has the right to open a shop independently. 7) Understand the process of joining to open a shop, the service items provided before and after, and the ordering method of various supplies and equipment during joining, and the purchase price of raw materials. At the same time, how to determine the way and process of core products. Combining the above methods, we can check the profitability and management ability of a joined project, which will help the investment to be more successful.