To sum up this project in one sentence, be sure to express "what changes can you bring to people's work or lifestyle?" Or "What changes have you brought to the development of an industry?" I use the word "change" instead of "improve or improve" because only new services that bring "change" will have a real new market and a clearer investment value. For example, many people don't understand why they invested tens of millions of dollars in two blog sites in 2005. In fact, it is easy to understand that in the eyes of investors, blogs are changing people's online lifestyle.
The second item: the key problems of the corresponding industry market and the market opportunities it brings.
This page reflects the market vision of entrepreneurs. Can you only see partial segmentation, or is it structured enough to see gaps and opportunities in a market? This ability gap is not learned by making up lessons. This is also an important indicator for investors to examine the ability of entrepreneurs, because it is normal for a company to make 2-3 major adjustments to its business model during its growth. In the change of the market, it is the most terrible thing to lose market opportunities and let competitors grow. Therefore, the team is required to have foresight and depth in market analysis. I suggest you take the time to study this page carefully, otherwise "short-sightedness" will be difficult to achieve great things.
Item 3: How did you solve the problem on page 2?
This part needs to correspond to the third page, and the wording should be strong and unambiguous. Of course, if the second page is written incorrectly, the solution on the third page is nonsense. In this process, entrepreneurs should be reminded not to be stupid, to be smart, to be creative and to be wise.
Item 4: Income model
Many people ask me what my income model is. They care about this problem because linkedin and openbc abroad charge membership fees, while Skyline, neighbors and contacts in China don't. My answer is: charging VIP membership fees, they are all shocked. Let me cite this example to illustrate that although in the same market, although others are unwilling to make an income model, it doesn't mean that you can't. Because the methods of solving problems are different, the user experience and stickiness are different, the user income is different, and the income model can of course be different.
Speaking of income, I think there is a problem worth discussing, that is, the difference between "scale multiplication income" and "project income". I don't want to discuss it for the time being, but there is a big gap. Never think that income or even profit has investment value.
Another problem, which is also the most common in many business plans, is the diversified income model. There are eight sources of income in one direction. This type of income model will definitely be thrown into the trash can. Don't be fooled. It is enough to have a core and multiplied income model.
Item 5: Team
The team's introduction suggestions can be introduced in this order:
Core talents (teams) corresponding to the company's direction/goal, required resources (experience value), the proportion of experience value to the company's future contribution, and the corresponding shareholding ratio. This order is for entrepreneurs to re-examine whether their team building is reasonable. Unreasonable team structure will have an accident sooner or later. Investors will be very worried about an accident-prone team.
Investment means investing in a team, and the best conditions for this team are: successful experience in related industries, tacit cooperation for more than 2 years, clear boss (core), appropriate shareholding structure (everyone is willing to take corresponding shares), strong desire for success, firm execution and efficiency.
Item 6: Implementation
Tell us how far you have gone according to your expected goals and strategies, and prove to investors that you have the ability to implement them.
Item 7: Financing scale and use
Not that the more money, the better. Appropriate funds will keep investors and teams in harmony in the future. There are many P/E ratio algorithms and techniques in this part. It is recommended to consult friends in investment banks. Reasonable pricing is also an important factor to promote the investment speed.
Item 8: Future Financial Expectations after Financing
Spending the right money in the right place is not difficult to write. Some teams will say, I have a good monthly cash flow now, and I don't know what to invest in. I suggest you don't invest because it will hurt you:)
Item 9: Project Risk and Avoidance
No project is risk-free, but what investors can't accept most is man-made risk: the integrity of the team and the novelty of the team.
Item 10: Summary: Why do you want to invest in us?
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