Niujiaren beef noodles are not expensive. According to the relevant public information, the significance of 15 yuan beef noodles lies in the current domestic catering industry form, so the Niu family can directly widen the gap with their counterparts in franchise chain. In addition to 15 yuan beef noodles in a big bowl, the core of Niu family 3.1 also extends from the previous noodle mixing to the product lines such as mixing powder, mixing Sichuan, noodle soup, hot brine and fried skewers, which makes up for the disadvantages of the Niu family in the past.