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Service marketing problem

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Second, the boss in the north-this slaughter is not negotiable with you

Once I invited some friends to a restaurant in the north for dinner. After I went in, I looked at the menu. The price of vegetables on it was really high, but I was embarrassed to leave. Because some of the friends I invited were new acquaintances, the waiter asked me again after biting my teeth and ordering some dishes. "What else would you like to order, sir?" I said, "Let's have a Budweiser beer first." The waiter asked again, "Sir, our new mineral water has bubbles. How many bottles do you want?" And more and more, I want to "hey, spend money to buy a quiet place", one bottle of sparkling mineral water per person. "After my guest had a delicious meal, he was going to check out. When he took the bill, I couldn't help but be surprised. The original bill of 1811 yuan, 11 bottles of mineral water occupied 811 yuan, so I have to go to the cashier's desk to ask, miss, a bottle of our mineral water in 81 yuan is golden water. "Sir, that's the best French mineral water in the world, isn't it? Why didn't the waiter tell me the price just now? Water is more expensive than wine. After paying the bill, I left the hotel unhappily. First, the price increase rate of vegetables is too high, second, there is no quotation when there is no wine service, and third, when you introduce dishes, you will be asked to buy them endlessly, and so on. It really makes my working class feel that this hotel is too dark, so I won't come again next time. This is the usual business experience of the boss in the north: I never visited that hotel again after I killed you, and even if I passed by, I didn't want to take a look, so I found out that this hotel no longer exists long after it closed down. < P > The purpose of doing business is undoubtedly to make money, and the more money I earn, the better, and the more I can show my ability and value. However, using improper means to make money, blindly boarding hotels regardless of people's feelings, low quality waiters and poor service quality, these so-called "business" methods to make money are similar to robbery, but they are different in degree, but they can be said to be the same in essence. So who dares to spend money in your hotel? Over time, there will be no customers. If you don't treat God well, God will punish you. If you invest more manpower, material resources and financial resources when opening your hotel, it will all go up in smoke.

Advice: whoever you see will only kill yourself. Students may ask the teacher, is your statement too extreme and one-sided? You will know after I have talked about the business story of the southern boss. Whether what I said is correct or not.

Second, the boss of the South-a gentleman loves money and takes it, and a gentleman loves money and takes it. This famous saying comes from the mouth of a saint (Confucius). Confucius is from the north. In fact, southerners and the north have the same view on money, and saints love money, not to mention laymen. People die for money, birds die for food. Southerners and northerners love money, but the ways to get it are different. Southern bosses have a way of making money, which contains two meanings: 1 is morality-that is, business ethics and 2 is road-which refers to the methods and skills of making money. Let me talk about it first-business ethics. The Cantonese restaurant in a Medea hotel in a southern city is full of customers and business is booming. Mr. Wang, the manager of a big company, is entertaining customers. Xiao Luo, the waiter, began to serve the guests with warm carved wine. She first put a plum in the glass of the first guest, Manager Wang, and was about to pour the wine. Unexpectedly, Manager Wang reached out and blocked the glass and said, "Miss, your operation method is wrong. When drinking yellow rice wine soaked in plum, you should pour the wine first, and then put the plum. "Ronaldinho one leng, dark I feel in my heart," put the plum before pouring the wine, which is the consistent practice of the restaurant, and no one has ever raised an objection. Now that this gentleman has a problem, it's okay to pour the wine first and then put the plum. Just do it according to the requirements of the guests. So she said, I'm sorry, sir. After that, he took out the plum with a clip, poured the wine, put the plum in, and poured the wine to other guests in the same way. Manager Wang was satisfied. The first course of serving was fried shrimps. Manager Wang immediately invited his deskmate to move chopsticks while it was hot. He just tasted it, but he frowned and blurted out, "This shrimp tastes too weak." Ronaldinho heard that he asked casually, didn't he Without waiting for an answer, she went on to say, Oh, I'll tell you what. I'll take it to the kitchen at once and ask the chef to process it. After that, I took the shrimps into the kitchen, and immediately tasted the fried shrimps carefully by Manager Jiang and the chef in the restaurant. They all thought that they were moderately salty and cooked in strict accordance with the standard. Manager Jiang analyzed that the taste of the gentleman might be salty, but it seems that there is still a possibility that the guest is proud and ostentatious and wants to show himself in public. He thinks that we should make the best use of the situation, try our best to satisfy his self-esteem and properly handle this matter. So he asked the chef to stir-fry a little salt, asked Ronaldinho to take it out, and told her to pay more attention and serve carefully. Ronaldinho put the fried shrimps on the table and said to Manager Wang, "Manager Wang said," I'm sorry, sir, it was a little light just now, but now it's salty. Please taste it. Manager Wang immediately tasted it first and nodded with a smile. "That's more like it," Ronaldinho suddenly breathed a sigh of relief. After a while, shark's fin, the most upscale dish in the banquet, came up. As usual, Manager Wang invited everyone to taste it while it was hot. He just took a bite and really "challenged" Ronaldinho, saying that "the quality of this shark's fin is questionable". Ronaldinho was taken aback. She asked, when restaurants cook this kind of precious seafood, there is usually no problem with strict quality control. Just as he was trying to make an appropriate explanation, Manager Jiang, who had been watching from a distance for a long time, caught up with him in time and said kindly to Manager Wang, "I am the restaurant manager, and you are welcome to give me more valuable advice on this shark fin. Manager Wang insisted that there was something wrong with the quality of shark fin, only manager Jiang said without hesitation, "then cancel it." To cancel is to give away a valuable dish for nothing, and all the guests present here are a little upset. The manager didn't expect the store to take the initiative to cancel. After listening to everyone's advice, he felt even more guilty. He said to Manager Jiang: There is no need to cancel. When Manager Jiang saw that the situation has eased, he took a step back and said: Then make a 21% discount. At this time, Manager Wang was rather embarrassed. And look smug. Since then, Manager Wang and his company members have become frequent visitors to this restaurant in Media Hotel. As the saying goes, picky customers really buy goods. The same is true in hotels. This big hotel in the south knows that Manager Wang is deliberately showing off himself, but it is still trying to provide sincere service, trying to turn this first-time customer, Manager Wang, into a return rather than a one-time deal. And this kind of sincere service is also a concrete manifestation of the business ethics of the catering industry. In other words, "Southerners pay more attention to the principle that customers are God" and "customers are always right", which is the best performance of business ethics. Everyone may have said that everyone knows these two sentences, and the boss in the north also knows that many hotels regard these two sentences as the inscription of the seat, but what they really do is pitiful. Legend has it that there is an old fairy who holds wisdom. Ask him anything and he will give you an answer. Once a naughty child asked the immortal if he was dead or alive with a bird in his hand. If the old man says it's a living child, he strangles it with his hand. If the old man says it's a "dead" child, he releases the bird. The old fairy is silent for a moment and says, "Son, the answer is in your hand". In fact, whether you can make money by opening a hotel depends on how you open the door to success. Therefore, every hotel operator should carefully use the words "the guest is God, and the guest is right", instead of saying it, he should do it with his heart. B, the so-called road-the way and skill to make money is to "make money with kindness" and "be kind to others". Southerners pay attention to this point, but northerners can't. They have a violent temper and fight at every turn, which is unreasonable. If hotels want to make money, they must constantly improve the cultivation and quality of leaders and employees, and achieve "make money with kindness".

The suggestion is:: As far as restaurants are concerned, there are two parts, namely, the visible part and the invisible part. The visible part refers to the hardware of the restaurant, and the invisible part refers to the software of the restaurant. Most restaurants that make money have some similar features in software and hardware. Specifically, there are the following aspects: a) The characteristics of the software-the invisible part are as follows: 1. Giving a good impression must make the guests have a deep good impression on the restaurant during and after eating. 2, giving people a good feeling is something that is difficult to explain, but it is very important. Therefore, we must make more efforts in the display, layout and color of restaurants to make people feel good. 3, people have a good mood. The service attitude of restaurant staff should be gentle and meticulous, so as not to annoy guests. 4. After entering a restaurant, people will feel a unique tenderness and happiness from loyalty. Restaurants are different from other places. Guests should be happy when eating. B) Hardware-The main features of the visible part are: 1. The location of the store should be reasonable, occupying as much land as possible, and people patronize it. 2. Cheap price; 3, clean storefront, try to use orange and ivory color, giving people a clean impression; 4, food should be rich; 5, the speed of serving should be moderate, not too fast, not too slow; 6, delicious taste; 7. A restaurant that only employs saleswomen will make guests feel good.