What new retailers should do: understand the promotion methods, sales management, member marketing, supply chain coordination and new retail shopping scenarios

1. Understand the promotion methods: diversify the promotion methods and realize multiple drainage. Connect customers: we should use the rich marketing functions of the mobile terminal to establish a strong relationship with customers; Recruit full-time and part-time shopping guides to develop customers by giving full play to their own advantages; Relying on customers and fans for social communication and preferential fission to form drainage; Online cross-brand merchants conduct alliance marketing to penetrate the target customer base.

2. Understand sales management: a scientific and effective sales management system can improve sales efficiency. The performance of shopping guide is updated in real time, which is convenient for incentive management of shopping guide; Direct stores, franchise stores and cooperative stores have their own independent storefronts, which is convenient for independent control of each store; Attract people and increase sales for stores with diversified promotional activities; Set preferential group prices for specific products to attract customers and create explosions.

3. affiliate marketing: diversified affiliate marketing methods to enhance customer stickiness. Set different membership levels and conduct hierarchical service marketing interaction; Diversified integral setting rules to improve activity and enhance stickiness; Through the issuance of discount cards and coupons, gather popularity and promote sales; Set different membership labels, classify members and conduct precise marketing.

4. Understand supply chain collaboration: relying on system collaboration to help merchants to go to inventory and increase turnover rate. Relying on the touch screen system, the small store will become a big store, and the store-general warehouse will be opened; Relying on POS system, realize the transfer between stores; Rely on ERP, POS, APP to achieve offline delivery of online orders; Rely on ERP, POS and APP to realize online delivery of offline orders.

5. Understand the new retail shopping scene: shops buy from stock; Independent APP purchase; H5 page purchase; Independent shopping mall purchase; Shop-in-shop touch screen purchase; Sample card purchase; Small program purchase.