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Beijing Shunjing Hot Spring Group

Shun King Hot Spring Hotel belongs to the Shunfeng Group, "Shunfeng" was founded in 1989, the origin of Shunde, Guangdong, the first store "Shunde Shunfeng Villa Seafood Restaurant", with 120 seats and more than 30 employees. Beijing "Shunfeng Catering Entertainment Co., Ltd." was established in 1993, in 2001 by the China Enterprise Confederation rated as one of China's top ten catering enterprises, is the annual turnover of more than 700 million yuan, the state paid taxes of 40 million yuan, to provide employment opportunities for more than 3,000 social. In 2001, the intangible assets of "Shunfeng" amounted to 760 million RMB, as assessed by the national authority. As one of the most famous brands in the Chinese food industry in China, Shunfeng's performance, reputation and fame are well deserved. By the end of 2002, Shunfeng had opened more than 20 high-end restaurants in Beijing, Guangdong, Shandong, Liaoning, Gansu, Shaanxi and even Perth, Australia. The enterprises belonging to "Shunfeng" Company are mainly engaged in the operation of medium and high-grade seafood and Cantonese restaurants, and also in the operation of hotels, laundries, saunas and entertainment, breeding, logistics and distribution, food factories and other related side branches and supporting industries. In 1999, in order to let many catering and entertainment enterprises share the successful experience, "Shunfeng" set up a management consulting company. By virtue of its own strong strength and rich experience in catering and entertainment management, it exports soft management to the outside world and assists other enterprises in a full range of business management, including preparation, opening, marketing management, pre-service training, and post-tracking implementation. Received the praise of many partners. In early 2001, taking into account to join the "Shunfeng" enterprise staff of their own development and prospect planning, "Shunfeng" company invested with the Beijing Union University jointly organized the "Shunfeng Catering and Entertainment Management College ", the opening of catering and entertainment enterprises to run their own college of the first, take the era of development of scientific new road. Highly paid experts and scholars from famous universities and successful social entrepreneurs to teach students, sparing no effort to cultivate new talents in professional management of the catering and entertainment industry to pave the way and build bridges. In order to meet the arrival of the Beijing Olympic Games, "Shunfeng" to create the "Shun Jing Hot Spring Hotel" will become the capital and even the country's successful flagship brand. We will make greater efforts for social development, employment, improving people's comprehensive quality, enriching people's cultural and recreational life, etc., so as to return the long-term concern and help from all walks of life to "Shunfeng" enterprises! Hot spring tourism in the world has been widely developed, of which the United States and Japan's hot spring tourism vacation is the most famous. Japan has rich hot spring resources, so far has built more than 700 hot spring health center, hot spring hotel more than 10,000, and the use of hot springs geological and geomorphological landscape to carry out tourism activities.

Beijing, in the long process of geological evolution, has gone through both a substantial decline and a violent orogenic movement, constituting the embryonic form of the unique geological structure and geomorphology of the Beijing area. However, although Beijing has a long history of hot springs, the development of the hot spring tourism industry started late. In recent years, with the increase in the number of consumer groups, hot springs have become a fashion, with hot springs culture and tourism as the focus of the industrial clusters are also beginning to take shape.