1. Taste is the most important thing

We often say that taste is king, and the data also show that taste is indeed the primary factor in evaluating the quality of hot pot restaurants. Among the more than 31,111 comments of these 51 stores, the number of times I retrieved customers mentioned good taste was 2,613, ranking first among all keywords. Therefore, if you open a hot pot restaurant, please make sure that you can produce a good taste first, otherwise it will be difficult for guests to pay for it.

2. Service and environment are the other two most basic elements

We often say that product environment service is the three essential conditions for opening a store, and the data also verifies this. In the customer evaluation system, these three points are the most basic assessment factors, which are just like the scoring questions in the exam. If you can't even do the most basic questions well, how can your grades reach the standard?

Therefore, when opening a shop, we must first do well the three basic contents of product taste, service and environment, and then think about other icing on the cake. The minimum principle of opening a shop is not to seek success, but to make mistakes.

3. Consumers pay more attention to health

Among several keywords for food evaluation, health is mentioned 587 times, which is the most frequently mentioned, and then the speed of serving, the setting of dishes, and the number of portions. In particular, customers' evaluation of the amount of dishes and the exquisite degree of setting dishes is far less than that of health and freshness, which shows that consumers nowadays pay more attention to health and quality.

Therefore, those hot pot restaurants that choose high cost performance between quality and cost performance in an attempt to gain market through price war will eventually be eliminated by the market.

4. The storefront environment must be distinctive

From the customer's evaluation of the environment of the top 51 hot pot restaurants, the number of keywords for literary freshness and tall is 262 and 287 respectively, while the keyword for elegant environment is only 153.

therefore, the more exotic environment (small, fresh and tall) is more favored by consumers than the traditional elegant environment. With the post-91 s and post-11 s gradually becoming the backbone of consumption, in their cognition, Yan value is justice, so the store decoration is either tall or small and fresh, and it must be extreme and unique, which will be more popular.

5. Hot pot consumption scenes are mainly parties

In the above statistics, friends' dinners and family dinners are put together, and the total number of * * * is mentioned 526 times. Compared with couples' dates, there are only 12 times, and these 12 times are still from the same store. There are two knowledge points hidden in this set of data:

First, the main consumption scene of hot pot is gathering at present, so you must know how to create a good gathering atmosphere when opening a hot pot restaurant, such as the relished service of Haidilao, which is most easily perceived by the gathering crowd.

Second, at present, there is still a lot of red and white in the hot pot market for couples to eat, so this may be the blue ocean in the next hot pot field. Putting aside the party and doing the opposite, it is innovation in itself. For example, the first listed company in the hot pot field is a small hot pot for one person.

6. Mutton and beef are equally popular

There are many hot pots featuring beef in the market, especially after the popularity of Chaoshan hot pot, beef hot pots are everywhere. In fact, in the customer's evaluation, mutton and beef are equally popular, even more popular than beef. After all, people in Xi 'an have a foundation to eat mutton, which can be seen from mutton paomo.

Therefore, this year, the product of boiled sheep with ice appeared in Xi 'an market, which was favored by many consumers. There is nothing wrong with this product in terms of material selection, so the market prospect must not be bad.

7. so many people like hot pot for lunch?

I don't know what you think about this question. In my subconscious, I think that hot pot should be eaten at night, so there should be more people at night. However, according to statistics, there are 267 references to lunch, and there are few statistics on dinner. There are two possible explanations for this question:

First, it is against common sense to eat hot pot for lunch, so people who eat hot pot at noon will deliberately mention this when writing comments.

Second, there are indeed more and more people who choose to eat hot pot at noon. If so, friends who want to open hot pot restaurants can also make great efforts to do research in this area.

8. The factors that affect the customer experience are all-round.

In addition to the three main factors of taste and environmental service, the dimension of customer's evaluation of hot pot includes all aspects, such as serving speed, environmental style, and even the taste of drinks. Therefore, it is difficult for catering businesses to get a customer, because you must satisfy customers at least three points before you can get favorable comments, but it is easy to lose a customer. Therefore, to do a good job in a store, we must do everything, do every detail and serve every customer well.

9. Business model

Remember one sentence. Doing marketing is to be human. And the free model we admire is to start from human nature and do marketing.

the free mode is to attract a large number of customers, extend the industrial chain, tap invisible profits, realize cross-subsidy and earn invisible money through the spirit of losing money and altruism.

1 A business model that uses free services in the early stage to quickly occupy market share, and uses value-added services or provides high-end services in the later stage to make better charges to achieve profitability

2?

is a new profit model suitable for the development of the times, and it is a business model that consumers can't resist. It takes' designing the hidden profit space of enterprises' as the core, that is, extending the profit chain of enterprises, attracting customers to the maximum extent by designing free projects, and then realizing the profit of enterprises in the next stage. It is a model of' free front-end and earning money later'.

3 is a new excellent ability to reduce the cost of goods and services to zero, and it is a new model that can dominate the future market and crush the current market.

4' free' can make a profit, which is an altruistic thought, a fool's spirit, a spirit of suffering, and a philosophy of life that benefits others and benefits themselves.