The Department of Management Engineering of Chongqing Zheng Da Software Vocational and Technical College has 1 1 professional orientation. The details are as follows: Introduction to the training objectives of the major of Market Development and Marketing (Cloud Computing digital commerce): To train high-quality skilled talents with good communication skills and strong practical application ability, as well as basic abilities such as cloud computing digital commerce service, market development and promotion, and enterprise e-commerce operation and management. Main courses: marketing practice, market research practice, e-commerce and online marketing, introduction to cloud computing, cloud computing and e-commerce, cloud computing services in digital commerce, market development and promotion, and e-commerce operation management. Employment direction: Mainly for telecom operators, e-commerce, large enterprises and institutions, engaged in cloud computing digital commerce system planning, cloud computing digital commerce services, market development and promotion, e-commerce operation management, etc. Introduction to Market Development and Marketing Specialty (Business Planning and Marketing Management) Training Objective: To cultivate high-quality skilled talents with basic abilities such as enterprise market research, channel development, customer service, marketing promotion, business planning and marketing management. Main courses: sales promotion and negotiation, marketing practice, e-commerce and online marketing, telemarketing, customer service management practice, channel management, business planning practice and marketing promotion practice. Employment orientation: Mainly engaged in market research, market development, sales management, administrative management, telephone marketing, customer service management, promotion management, advertising planning, network marketing and other work in various enterprises, institutions and companies. Introduction to the major of market development and marketing (automobile marketing) Training objective: to cultivate high-quality skilled talents with basic automobile marketing abilities such as customer reception, business negotiation, marketing promotion, marketing management and customer management. Main courses: automobile introduction, automobile basic principle and technology, automobile marketing foundation, automobile consumption psychology, automobile insurance and claim settlement, automobile marketing planning, used car trading practice, and automobile and auto parts marketing practice. Employment direction: mainly to major automobile production and sales companies, 4S shops, automobile insurance companies and automobile rental companies, engaged in vehicle sales, spare parts supply and management, customer service management, automobile market research and analysis, automobile marketing planning, automobile rental services, used car trading services, automobile insurance services, etc. Introduction to the major of Market Development and Marketing (Tourism Service and Management) Training objective: to cultivate high-quality skilled talents with basic abilities such as tourism planning and investment promotion, tour guide service, scenic spot marketing management, travel agency service management, exhibition promotion and service management. Main courses: tourism marketing, tourism policies and regulations, tourism psychology, travel agency operation and management, tour guide service management, scenic spot and scenic spot marketing management, tourism commodity marketing, exhibition marketing and promotion. Employment direction: mainly to major scenic spots, travel agencies, travel companies and affiliated enterprises, engaged in tourism planning, investment management, marketing management, administrative management, operation management, tour guide service and management, travel agency service and marketing management, exhibition marketing and management, customer service management, etc. Introduction to the major of Market Development and Marketing (Hotel Service and Management) Training objective: to cultivate high-quality skilled talents with basic abilities such as hotel business planning, hotel operation management, hotel marketing promotion, hotel service management and hotel human resource management. Main courses: hotel management foundation, hotel marketing practice, catering service and management, hotel lobby and room management, hotel public relations and social etiquette, hotel consumption and service psychology, hotel business planning and hotel promotion practice. Employment orientation: Mainly four-star hotels and related enterprises, engaged in hotel reception and management, catering service and management, room service and management, hotel marketing, hotel human resources management, hotel customer management, administrative management and so on. Introduction to Market Development and Marketing (International Financial Settlement and International Trade) Training Objective: To cultivate high-quality skilled talents who are familiar with international trade practices such as international economic cooperation and foreign trade policies, customs regulations, customs declaration procedures and practices, commodity classification and inspection practices, and have strong business English communication, international financial settlement and international accounting skills. Main courses: foreign trade English, international marketing, international financial practice, international trade practice, international accounting practice, WTO practice, international settlement practice, international cargo transportation and insurance practice. Employment direction: mainly to foreign-related enterprises, foreign-funded enterprises, customs, import and export inspection and other foreign trade management departments and government agencies and other enterprises and institutions, engaged in international financial settlement, international trade, international marketing, international accounting, customer management and other work. Introduction to the major of market development and marketing (real estate marketing) Training objective: to cultivate high-quality skilled talents with basic abilities such as marketing planning, project promotion, sales management, after-sales service and management, and real estate agency service and management. Main courses: introduction to real estate, real estate marketing practice, real estate market research practice, real estate marketing planning practice, real estate brokerage practice, real estate sales management, real estate project promotion practice, real estate customer service management. Employment direction: mainly for major real estate developers, investors, real estate sales agents, asset management companies and affiliated enterprises, engaged in real estate market research, project planning, sales management, project promotion, customer management, property management, intermediary services and management, and administrative management. Introduction to the specialty of chain management (chain management) Training objective: to cultivate high-quality skilled talents with basic abilities such as purchasing management, commodity management, logistics management, information management, marketing management, administrative management and customer management of chain enterprises. Main courses: chain store operation management, chain enterprise logistics management, chain enterprise network development and design, chain enterprise customer service management, joining practice, chain supermarket management practice, chain headquarters operation management, chain enterprise promotion practice. Employment direction: mainly in chain enterprises such as catering, medicine, household appliances, building materials, food and clothing, engaged in market research, procurement management, commodity management, franchise chain promotion, chain store development and design, store operation management, logistics management, customer service management, administrative management and so on. Introduction to the specialty of chain operation (customs declaration and international freight transportation) Training objective: to cultivate high-quality skilled talents with basic abilities such as international marketing, making and examining foreign trade documents, handling international freight forwarding, commodity inspection and customs declaration. Main courses: listening and speaking of foreign trade business English, customs declaration English, international trade practice, international freight and insurance, customs declaration practice, foreign trade documentary practice, foreign trade documentary practice and warehouse management practice. Employment orientation: mainly to foreign-related enterprises, import and export companies, customs, international logistics companies, international freight forwarders and other enterprises, engaged in international marketing, document service, document making, customs declaration, port commodity inspection, international cargo transportation management, foreign trade warehousing management, customs declaration agency and other work. Introduction to Computer Information Management (Project Cost and Project Management) Training Objective: To train high-quality skilled talents who have the necessary investment decisions of engineering construction projects and the basic abilities of engineering cost and project management in all stages of the whole process. Main courses: engineering economics, architecture, project management, project supervision, project evaluation, project construction management, project cost management and project contract management. Employment orientation: mainly to enterprises and institutions related to construction projects, engaged in project cost bidding agency, construction project investment and financing and investment control, project cost determination and control, bidding decision-making, contract management, project budget (final accounts), project cost analysis, project consultation and project supervision. Introduction to Computer Information Management (Computerized Accounting and Financial Information Management) Training Objective: To cultivate high-quality skilled talents with basic abilities such as enterprise accounting practice, financial information processing, accounting software application, various bills and fund settlement in financial institutions, cashier in shopping malls and supermarkets, bookkeeping agent and tax agent. Main courses: accounting foundation, management accounting, financial accounting, auditing, financial analysis, economic law and tax law, application of computerized accounting, preparation and analysis of financial statements. Employment direction: mainly in financial institutions, shopping malls, supermarkets and other related enterprises and companies, engaged in accounting, cashier, financial information processing, internal audit, bill settlement, fund settlement, credit management, warehousing management, administrative management and so on.