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Why big brands are playing cross-border strong combination?
In the current market competition, the strong combination of brands, complement each other's strengths to develop hand in hand, seems to have become a marketing way to attract the attention of consumers.

Last July, the tea color and the tea color for a joint, told the story of the tea to Changsha and the tea color "face", but also the launch of the joint gift box.

The two brands were widely discussed on WeChat, Weibo, and B-station, and became the hot topic of discussion among young people at the time, and were given the name "Joyful Smile" by fans.

The two sides were fiercely on fire again, making countless brands envious and setting off a wave of cross-border co-branding.

January 12, news, the brand-name Youpin together with NetEase cloud music for a limited time to open the "emotional management table".

And online invited "three good bad boy", "movie is not boring" and "pillow wind theuglytruth" three net red live guest, from different angles to analyze the management of emotions, attracting The company's website is a great source of information about the company's products and services, and the company's website is a great source of information about the company's products and services, and the company's products and services.

All kinds of marketing programs in the marketplace have dazzled people, and how to arouse consumers' attention and gain enough traffic through brand building and differentiated marketing approaches has become the top priority for each brand.

More and more companies are focusing on brand communication and actively paying attention to the trends of each time period in order to be able to keep up with the development of the market and meet the needs of consumers.

The current economic development trend, whether it is a business or personal, has bid farewell to the era of singles can become a trend, strong combination is the direction of future development.

A good business model is to adapt to the situation, the product of the trend, coupled with a good marketing strategy, will allow the brand to insert the wings to take off.

Think:

Is your profession or industry keeping up with the development trend?