The fundamental thing for a community to achieve rapid fission is traffic. From the pre-heating to the detonation of an activity, basic users need to participate and spread, thus forming more traffic accumulation, so as to complete the subsequent transformation. Merchants should pay attention to the following four points when conducting community fission drainage: welfare setting: welfare should have sufficient driving force, poster design should be penetrating; standard and unified fission speech setting, so that the terminal has a stable conversion rate; customer traceability guarantee for terminal sales, so that performance attribution is clear and sales are more targeted; convenient tools can make customers operate easily and increase participation rate; welfare setting has driving force, which can effectively help merchants complete users' welfare. Through the integration of internal and external resources, an attractive fission benefit can be quickly combined, which can stimulate users to spread. On the other hand, the design of fission posters should be penetrating, which can highlight the fission benefits and help attract users' attention. Take this case as an example: the design highlights: the poster highlights the value of the prize and the words "free delivery", giving users an impact. List the detailed prize awards, so that users can feel the richness of the prize. Through cross-industry cooperation (KTV singing coupons), while increasing the prize, it attracts more traffic. The steps are simple (scan the code to get it), lowering the threshold for users to participate. 12- The main force that cannot be ignored in planning and conducting marketing activities is the merchant shopping guide. In order to ensure the unity of the details of the event and the effectiveness of the event fission, brand merchants need to formulate a unified propaganda speech and send it to the terminal shopping guide to ensure the stable conversion rate of the terminal. Prevent the final user conversion from being affected by the uneven level of personal sales ability of shopping guides. Take this case as an example: the highlight of the design: unify the activities and task completion activities, give the terminal shopping guide in the copy, and introduce the activity participation process in detail, so as to facilitate users to understand and participate in the task completion copy, obtain user information through text guidance, and facilitate the shopping guide to follow up. Finally, guide users to offline stores to receive prizes, and introduce online traffic into offline 13- Customer traceability affects the activity fission. There is another important factor: Customer traceability. Brand merchants need to be clear about their performance attribution when asking shopping guides to carry out marketing activities. When the traceability of shopping guide sales customers is guaranteed, the marketing driving force will be more sufficient. Through the micro-assistant channel code and customer label ability of micro-alliance enterprises, not only can we quickly help shopping guides bind user relationships and realize performance attribution; It can also carry out fine marking and hierarchical operation for enterprises and micro-private customers to achieve more accurate service and content access. Take this case as an example: the brand empowers shopping guides through micro-assistant tools of micro-alliance enterprises; exclusive shopping guides become the basis of performance traceability; micro-assistant of micro-alliance enterprises and micro-assistant of enterprise WeChat realize the opening of user resources, use channel codes to set exclusive activities for shopping guides, and fission friends are the continuation of the binding relationship of shopping guides. 14- The last factor that fission tools affect social fission is fission tools. An efficient fission tool can help brands to build a closed loop of private domain traffic fission, and set fission tasks through functions such as community red packets and channel codes, thus achieving exponential growth of users. Moreover, convenient fission tools can also lower the participation threshold of users and achieve higher activity participation rate. Take this case as an example: through setting activities in the background of micro-assistant of micro-alliance enterprises, the information such as pre-prepared words and posters can be directly uploaded, and the configuration can be completed to generate activity links, and the shopping guide can use the micro-assistant of enterprises to split the existing customers. Community customer precipitation and transformation After completing the community fission and innovation, how to ensure the efficient precipitation and transformation of users in the group has become another topic that businesses need to think about. First of all, businesses need to make it clear that users in the community need to go through three major steps, namely: joining the group to link users' activities, sticking to users and planting grass, and transforming users into 11- joining the group to link users. As shown in this case, by setting the benefits of joining the group, users can be attracted to join the group and the goal of joining the group of 4,511+people can be achieved quickly. Design Highlights: Set up exclusive posters for shopping guides and users to spread fission. Set up bait for joining the group to quickly increase the number of people joining the group. 12- Activities stick to users. After users join the group, businesses can use fixed-rhythm group activities to help enliven the community atmosphere and increase customer stickiness. In the early stage, merchants can promote activities within the group by issuing red envelopes and small benefits. In the middle and late stage, high-value customers can be judged and precipitated from multiple angles through interesting research, topic interaction and fission activities, which is helpful for the prediction of subsequent marketing activities; While improving the conversion effect, it paves the way for the subsequent customer maintenance. Take this case as an example: design highlights: awaken users through red envelopes in the group, and cultivate users' habit of paying attention to the dynamics in the group. Through members-only spike activities, users are encouraged to register brand members through fixed lunch and dinner benefits, and users are attracted to be active at a fixed frequency. Through cross-industry cooperation with shopping malls and restaurants, attract more traffic and guide users to offline stores for consumption. 13- The last step of transforming users by planting grass in the community is to transform users by planting grass in content and products. High-quality and diversified content can effectively help merchants realize the mental influence of customers and help potential customers to ripen. The powerful and rich material center capabilities of micro-assistants of Weimeng enterprises support merchants to send creative content materials such as morning and evening posters, long product marketing pictures, KOL grass planting pictures and texts, and live video, so as to enhance operational efficiency through interesting content interaction; In addition, planting grass through the marketing of content and products in the community can also help merchants understand the attention of users to various products, and accordingly judge whether the product selection strategy of marketing activities is correct. Take this case as an example: the welfare activities are combined with product information to plant grass, realizing the consumption of 1,511 people returning to the store+design highlights: the product information is constantly displayed through the "guess the price" activities, and the users' understanding of the products is deepened in a subtle way. Through the "spike and product voting" activities, the enthusiasm of users in the group can be mobilized, and at the same time, product feedback can be received, which helps the marketing activities to select products and price. Through the "Goddess Card" sales activities, businesses can lock users and products in advance, and