Group buying marketing can start from the following aspects:
Defining the target customer range. It is a waste of time, money and energy for business personnel to visit all local industrial and commercial enterprises and administrative institutions aimlessly. Business personnel should know "where our customers are concentrated", define a general customer range according to product positioning, market situation and experience, and find customers within this range. After collecting the list of potential customers, the salesman should investigate the benefits of the group-buying customers and the importance they attach to welfare, and then classify the group-buying customers by ABC, giving priority to visiting important Class A customers.
methods of developing new customers. There is a sales motto circulating in Hong Kong business circles: "Relatives and friends are the handrails of business." Looking up the yellow pages of telephone numbers and using personal relationships are the basic methods for salesmen to develop new customers. Successful business people are creative people who are good at developing new customers with unique methods.
data search method. Salespeople look for new customers by consulting various materials, including industrial and commercial enterprise directories, telephone directories, industrial and commercial enterprise atlases, statistical materials, professional books and newspapers, magazines, and lists of various organizations. An enterprise requires the sales staff to take the enterprises that often appear in local newspapers, television, radio and street advertising carriers as the key targets for collecting information. ?
go to the meeting to find customers. Salespeople can develop many new customers at various exhibitions, information exchange meetings, information conferences, order fairs, technical exchange meetings and other meetings. As long as a salesman heard where a meeting was held, he rushed to attend with samples and promotional materials. Once he met the director of industry and commerce in a certain area at the meeting and got an order of several hundred thousand yuan.
strong alliance. Complementary products can cooperate with other group-buying enterprises to enjoy customers. For example, Longda peanut oil often cooperates with companies that make group purchases of beverages, meat products, daily chemicals, etc., and uses each other's customers to expand sales. ?
looking for a group buying broker. There are a group of group buying brokers in the society, who have good relationship resources. Before distributing benefits to holiday units such as the Spring Festival and Mid-Autumn Festival, they must seek the goods from gift merchants, resell them and withdraw commissions. Some salesmen actively develop customers' relatives and friends into group buying brokers. ?
advertising development method. During the Mid-Autumn Festival, an enterprise continuously printed a short classified message of "31% commission for holiday gifts is wanted for group purchase representatives" in newspaper advertisements, which attracted a group of customers.
learn about special anniversaries such as factory celebrations and store celebrations. A gift dealer collected the opening anniversaries of important local enterprises, contacted customers before the anniversary, and even helped customers plan celebrations. ?
cultivate insiders in customer units, so that business personnel can keep abreast of the enterprise's demand information. ?
log on to the group buying website. Now there are many group buying websites, posting your product information online can also attract some customers. In addition, the government procurement information will also be published on the Internet, and the government procurement demand information can be queried online. Developing new customers is the eternal theme of sales work. Salespeople must try their best to find potential customers all the time, just like radar, and follow the spirit of awl, and go forward bravely, and never stop until they succeed.