In order to ensure the smooth progress of the activity, it is often necessary to prepare the activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. So what problems should we pay attention to when formulating the activity plan? The following is the planning scheme of Valentine's Day hotel catering activities (selected 5 articles) that I have compiled for you, hoping to help you. Valentine's day hotel catering activity planning scheme 1

1. Purpose of the activity scheme:

Enhance the popularity and brand image of the catering hotel

2. Theme of the activity scheme:

Theme 1: "Suddenly meet a more beautiful you" as the theme

The theme concept of this activity is based on "breaking traditional life and creating romantic surprises". It caters to the white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life. Therefore, the theme of "Suddenly Meeting a More Beautiful You" is drawn up. First, the basic elements such as the background and time of the activity are literally pointed out. Second, the title that meets the psychological desire of the target group is used as a gimmick, so as to achieve the purpose of attracting consumers' attention, which is smooth, cultural and conducive to communication.

theme 2: "romantic aftertaste year" as the theme

iii. activity plan strategy:

according to the festival marketing background, we will target the middle and high-end people aged 21-41; When they eat in a restaurant, they not only hope that the food is delicious, but also pay attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?

IV. Activity time:

xxxx, February 14-February 16

V. Venue:

Temporarily located inside and outside the restaurant

VI. Activity positioning and tonality

1. Positioning: the most influential, attracting the most people, the lowest threshold for participation, and the most topical culture.

2. Tonality: the style, culture and fashion are extensive

7. Activity form

From February 14 to February 15, the amount of consumption reached XX, and the vouchers were refunded → the hot-selling cycle of this restaurant was extended by intuitive profit-making promotion.

The theme activity of Valentine's Day night on 2.16 → set off the audience, create news topics and expand popularity.

VIII. Activity Contents

A three-day theme marketing activity of "Suddenly Meet You More Beautiful" was held with the theme activity on the day of xxxx as the main line, supplemented by the early coupon rebate promotion, and a single dating party of "Suddenly Meet You" and a couple dating party of "Romantic Retrospection Year" were held on the day of February 16.

21-41-year-old singles-"Suddenly Meet You More Beautiful" Large-scale singles dating party:

All singles can participate in the large-scale singles dating party held by XX Restaurant on August 6th, providing you with the most comfortable and interesting activities with high-level friends, humanistic and romantic restaurant atmosphere. "Couple theme party:

As long as you have a partner around you.

anyone who makes friends successfully on the day of the event can enjoy a 51% discount on catering. (The specific discount depends on the restaurant.)

Couples and couples aged 21-41 years old-"If you go to a restaurant on Valentine's Day for a romantic night, you can get a 51% discount. Customers who celebrate their wedding anniversary on February 16 can enjoy a free couple package provided by this restaurant as long as you dare to tell the romantic love story in your.

IX. Creating the scene atmosphere

A, arranging the periphery of the restaurant

①. Designing the Queqiao style → adding the restaurant's cultural atmosphere

Creative design of the large-scale Queqiao gate at the entrance of the restaurant, adding the humanistic style and festival uniqueness of the restaurant by taking advantage of the cultural customs of the traditional xxxx Xiangqiao Club. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl Modeling → Create more publicity topics

Combining with the entrance of xxxx Queqiao, the layout of Cowherd and Weaver Girl characteristic modeling figures not only intuitively increases the style and culture of the restaurant from the external environment, but also provides an opportunity for consumers to take photos as a souvenir, so that photo transmission can be an effective way for the restaurant to promote its word of mouth.

③, antique publicity column → point out the theme of the activity

Abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme, and affix "Crossing xxxx Night; The theme slogan of "Meet a More Beautiful You" plays a role in promoting activities and creating an atmosphere.

B, layout of hall environment and atmosphere

①, layout of Chinese lanterns

Chinese lanterns are set in the lobby and main aisle of this restaurant hotel to add humanistic style in the hall.

② Layout of modeling and publicity flag

Design and publicize the banner screen and content in a unified way according to the marketing theme, and arrange it in an orderly way with creative modeling for event promotion and atmosphere creation.

(3) Modeling layout of the photo collection desk

According to the actual venue, the photo collection desk (initially designated as the front desk) is set up, and the activity theme modeling layout is carried out for it, such as sign-in board, modeling gauze curtain, X exhibition stand, etc.

(4) Stage modeling and layout in different zones

According to the actual restaurant site, the zoning planning and design, stage creative modeling and layout are carried out.

⑤, light and shadow art equipment layout

According to the actual restaurant venue, arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event.

X. Arrangement and process of activities on Valentine's Day

A. (Singles' Zone)

Beautiful photo taking on Valentine's Day night-invite well-known local photography agencies to join in and take photos at the entrance of the catering hotel. First, admission as a xxxx activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant, which can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a special literary feast-on the day of the xxxx theme activity, arrange a literary performance that blends with the restaurant culture, and quickly improve the enthusiasm of the participants.

the 7-minute romantic heartbeat is the main link of the singles dating party in this area. In the name of "7-minute romantic heartbeat", with the dim lighting style of the restaurant as a foil, all the customers present have 7 minutes of "time to find partners", which is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Eve-the melodious music performance of 15 minutes in the activity set off the atmosphere for the whole activity.

B, lovers' area

Romantic photo taking on Valentine's Day night-invite well-known local photography agencies to join in and take photos of each couple who enter the restaurant at the entrance of the Queqiao modeling gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, the photos with the unique information of the restaurant can be used as an effective carrier for word-of-mouth publicity among target consumers.

Find five perfect lovers-find five couples who got married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the xxxx perfect couple package specially provided by the catering hotel for free, which is the main link of the couple's party.

romantic aftertaste of valentine's day-as long as you are a couple and you have a partner on the day of the event, you can get a 51% discount when you go to the restaurant. Any couple who get married on Valentine's day can enjoy the perfect couple package provided by the restaurant for free, the romantic wedding anniversary, the perfect love story and the sharing and blessing.

Xi. Publicity

Poster publicity theme: "Suddenly meet a more beautiful you"

Publicity copy: "Accustomed to busy, do you want to find a quiet place to relax? Are you single and wondering when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Valentine's Day? Is it an elegant lady? Or a romantic genius? Come to XX restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering hotel) Valentine's Day hotel catering activity planning scheme 2

I. Purpose of the activity

Romantic Valentine's Day is coming, and it has penetrated into the hearts of countless young people with its attractive charm. More and more couples have chosen this day. However, with the changes of the times and the changes of people's ideas, Valentine's Day is not only for couples. It also belongs to single young people. Single young people can take this day as the starting point of their love and look for the true love in their lives. Grasp the themes of classic, romantic and affectionate programs, try to explore the business opportunities of Valentine's Day, and at the same time create new business highlights of wine, so that guests can experience the unique Valentine's Day romance of our store, so as to establish a brand and achieve a double harvest in economy and society.

Second, the theme of the event: (If you love it, please love it deeply. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to make efforts to find fate.

III. Activity Mode and Requirements

Activity Time: 21xx February 14

Venue: Main venue: multi-function hall.

Secondary locations: hotel restaurants, guest rooms, KTV, sauna center

Activity features: 1. The hotel will hold a theme activity called "lovers' glass bottles" in Chinese Valentine's Day: the hotel will provide colored glass bottles, and couples will write their love words on paper, then put them into bottles, tie them with ribbons and send them to each other. This kind of marketing activity has low cost and good effect.

2. For single young people, the hotel will let the participant wear a single ring made exclusively by the hotel when he/she checks into the hotel, which will represent him/her to participate in this activity, and also send a signal that he/she is single and looking for love.

3. The hotel will write the name of each single young man on a small note, then put it in a box, and a single young woman will draw a matching pair, and then separate activities until dinner, so that both parties can get to know each other freely. Recreation places can be hotel cafes, recreation centers or cinemas.

IV. Activity content

1. There are eight "couple suites" in the hotel, each of which costs 999 yuan per night, and 11 roses, a box of chocolates and a champagne are sent.

2. There are eight "couple boxes" in the catering department, and 521 yuan has set a set meal: stewed papaya with golden soup, belly silk wings and chinese forest frog.

Chinese and western food: smoked duck breast with golden garlic and black pepper. Snacks: like raw pumpkins, fruits, fresh fried fruit juice and cold dishes; Complimentary red wine, a bottle of exquisite chocolate.

3. There are eight "Pink Couples Suites" in the sauna room, each of which costs 218 yuan per night, and 8 roses, a box of chocolates and a bottle of champagne are presented. 5. Specific activities

On the afternoon of February 3,

Couples and single young people staying in the hotel will stay in the hotel one after another. For single young participants, the hotel will let them stay at the hotel.

(1) Lovers

1. Before dinner, lovers took part in a theme activity called "lover's glass bottle": the hotel provided colored glass bottles, and lovers wrote love words on paper, then stuffed them into bottles, tied them with ribbons and sent them to each other.

2. After dinner, couples can go to the "Pink Couples Suite" specially set up in the sauna center. Each room costs 218 yuan per night, and 8 roses and a box of champagne are presented.

(2) Single men and women

1. In the evening, a cocktail party is held in the multi-function hall, where single participants introduce themselves and get to know each other. The hotel will write the name of each male single youth on a small note, then put it in a box, and the female single youth will pick and match, and then move separately and match. Both sides are free to get to know each other. Recreation places can be hotel cafes, recreation centers or cinemas.

2. At eleven o'clock, release the sky lantern (Kongming Lantern) in the shape of love, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

February 14

(1) Couples

1. At noon, couples can enjoy lunch for two in their own suites, and the hotel will provide free room service.

2. In the afternoon, couples can enjoy mellow afternoon tea and exquisite snacks provided by the hotel for free.

3. At dinner, couples can enjoy it in the "couple box". A bottle of red wine and a beautiful chocolate will be given. 4. After dinner, couples can sing love songs in the lovers' box of KTV, and they can get discount coupons for couples and enjoy discounts on Valentine's Day. Couples discount coupons are designed as coupons for men and women, which are valuable for collection, such as bookmarks. 5. After playing songs in K, couples can stay in the hotel's special "Couples Suite" and get eleven roses, a box of chocolates and a champagne.

(2) Single men and women

1. Lunch is a simple buffet, so that participants can relax.

2. After lunch, boys choose girls to complete the second pairing, and the pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.

3. Then, in the multi-function hall of the hotel, two competitions of "Running with Girlfriend" and "Couples Touching" will be held for single aristocrats. At the same time, a buffet will also be provided. Participants will dress up and enter with a single ring, and the winners will get a free one-night hotel room provided by the hotel. The room standard will be chosen by the winners.

4. Before dinner, it's a big confession of love, and the lover's lock can be given to the confessed party.

5. The successful couple can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish to the wishing tree, lock their love locks on the stone walls of the "ends of the earth" and take photos as a souvenir. Love lasts for a long time. Unsuccessful people can check out and leave by themselves.

6. The rest of the men and women can make wishes next. Under the romantic lights and candles, both parties write down their wishes and put them in the lovers' wishing bottles prepared by the hotel for couples.

6. On-site layout

1. Outdoor environment dressing: two themed lovers trees hang heart-shaped bottles, and Valentine's Day arches are arranged at the entrance of the hotel, which are eye-catching and vertical.