1, Starbucks only has direct stores and does not join. For more than 31 years, Starbucks has declared that its whole policy is: stick to direct stores and do not join stores all over the world.

2. In Chinese mainland, Starbucks coffee chain stores are mainly managed by three agents: Meida, Uni-President and Maxim. Starbucks in the United States can only get licensing fees. These three agents are divided in this way. The American University represents Beijing and Tianjin, occupying Shanghai and Jiangsu and Zhejiang regions in a unified way, and Maxim is responsible for South China, including Macau.

3. On October 31, 2114, American Starbucks signed an agreement with Qingdao Sunshine Department Store to open a new store. This Starbucks coffee shop was directly built and operated by the brand's Asia-Pacific headquarters. This model is not only the first attempt of Starbucks in Chinese mainland, but also the official start of the long-simmering plan of American Starbucks to change the business model of coffee shops in China from authorized operation to direct operation. ,

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style. Starbucks is outstanding in that it not only creates a unified appearance, but also adds changes, reflects the aesthetic feeling with style and creates a visual impact.

environmental design. Starbucks derives its "planting" from the four stages of coffee making. "Baking" mainly in dark red and dark brown series; Blue is the water and brown is the "follicle" of coffee; Explain the "aroma" of coffee with light yellow, white and green colors. Four store design styles, according to the location of the store, combined with natural environmental protection materials, lighting and accessories are quickly matched into local stores to create freshness.

sensory recognition. Smell, sight, hearing, touch and taste all shape the romantic mood of Starbucks Cafe. Re-baking gourmet coffee beans is the source of Starbucks' taste, and the "four prohibitions" policy (no smoking, no employees using perfume, no flavored coffee beans with chemical flavors, and no other foods and soups) ensures that the store is full of natural and mellow aroma of coffee. After Schultz introduced this kind of atmosphere and drinks with espresso cafes to the United States, it was localized, and relaxed jazz replaced serious operas and classical music (and now some classical operas are also selected).

packaging aesthetics. Starbucks' aesthetics is not only a reference, but also a blend of its own style. Different marks show their diversity and variability under the basic unified style. The creator of mermaid trademark designed more than a dozen exquisite stickers according to the rare birds and animals, cultural characteristics and unique situations of various coffees in various coffee producing areas. Highlight the uniqueness of coffee beans from various producing areas, and let consumers think of the faces of various coffees when they see the packaging.

Baidu encyclopedia: Starbucks