it includes 11 links, namely: resource analysis, market research, positioning analysis, functional layout, recreation mode design, landscape concept planning, business model design, tourism real estate concept planning, operation implementation plan and planning map.

1. resource analysis: investigate the project resources, surrounding environment and related resources, and conduct qualitative resource analysis; Comparative analysis of similar resources in the whole country and surrounding areas to form a resource evaluation report;

2. market research: collect relevant market data, analyze market demand according to relevant investigation resources, and put forward accurate market positioning and market objectives of the project;

3. Positioning analysis: positioning the development direction of the project area through SWOT analysis, and forming system positioning through system integration, including theme positioning, development target positioning, function positioning, operation strategy positioning, etc.

4. Functional layout: according to the six elements of tourism, the productivity elements are configured and laid out, and the recreational functional structure and spatial layout are designed;

5. Recreation mode design: design the comprehensive recreation mode of the whole system, and form the tour line structure according to the viewing route design, amusement content planning, story compilation and scene layout planning, experience mode planning, special catering planning and special accommodation planning; Implement the specific complementary mosaic system structure of the six elements of "eating, living, traveling and buying entertainment"; Thus, a specific product conceptual design is formed;

6. Landscape concept planning: planning landmark buildings and style specifications, planning plant landscaping, garden landscape and functional buildings;

7. Business model design: selling point planning and analysis, income point setting, income structure design, marketing model design, brand planning, marketing channel planning, promotion idea planning, management model design, human resource development planning, investment forecast, financial forecast, investment staging planning, financing planning, development process planning, leverage planning, business model integration, etc.

8. Conceptual planning of tourism real estate-make full use of project resources to carry out conceptual planning and preliminary estimation of tourism real estate in the form of tourism commercial real estate, property hotel, holiday real estate, etc.

9. Operation implementation plan: a plan for the investment and operation of the project by objectives and tasks. Based on the capital investment, a specific work plan is formed according to the business order and structure;

11. planning map: including location analysis map, market analysis map, current situation analysis map, functional zoning map, project layout map, road traffic and tour arrangement map, recreation mode and key projects map, landmark landscape and style control map, and important node landscape map.

Chengdu Mingzhi Tourism Planning Company is a unique tourism planning company in China, which serves many scenic spots and has mature cases. You can refer to their cases. Sichuan Fu ruitai Scenic Area Management Service Company is the first stable scenic area hosting company in Sichuan, which has obvious advantages in marketing strategic services.