A good friend of mine opened a noodle restaurant on the first floor of a residential area, mainly making handmade noodles and other foods. Since the opening of the noodle restaurant, it has never been unpopular, so I asked her the tips for opening the noodle restaurant. She only said two words: characteristics! Let's have a look! I. Analysis of business environment 1. The community where the shop is located belongs to the old community far away from the city center, and there is no traffic and high consumption capacity like the commercial center and office center. Of course, compared with the sparrow hotel in the village and the big hotels and restaurants on the busy roads, there is still a lot of room for residents (editing community plus four large communities with a total population of hundreds of thousands) and consumption capacity (there are vegetable markets, Shang Dynasty, bath centers, entertainment clubs and so on nearby). 2. At the same time of analyzing the operation situation, the editor has basically got some new understanding of the hotels around the community based on the experience of eating nearby for many years and the field visits and investigations in these two days. There are 10 large and small restaurants near the editing community, each with its own characteristics and positioning. Most of the businesses are good, which further confirms the editor's judgment. There is a catering market nearby. 10 households, except two that only make breakfast, one that makes rice skin and the other that makes rice noodle Regan Noodles, only six of them really make staple food. Among them, there are 2 Sichuan dishes, 1 northeast dishes, and the rest are mainly pasta. Among the three restaurants dealing in pasta, except one which is a "comprehensive restaurant" dealing in pasta, porridge and rice at the same time, the only one that really makes pasta is the one with editorial friends. The seemingly fierce market competition pattern, after such layers of screening, is actually not as serious as imagined. From this, we can easily think of such a truth. Many business things are difficult to do without action. It can be seen that a scientific and clear positioning is very important for enterprises to understand their position and competition in the industry and market! 3. The hotel's own situation analysis editor's friend is a college student studying marketing. I used to be the manager of a well-known outdoor products company in Beijing and had some experience in store management. Especially in terms of service and communication, it is its specialty, and what is lacking is just some big things such as planning and positioning. Before this store, I opened a 1/2 store in other places, and the business situation in all aspects was not bad. However, being located in a village in the city, the per capita consumption level is a big problem, which conflicts with the initial orientation of fast food chain. So I worked in the hotel for half a year, and when the business was good, I transferred it to others. I pulled myself out and took the store to the present. In his words, it is the second step of the revolution in three steps: from rural areas to towns. Of course, the third step is to move from thinking to the city. My friend's own craftsmanship and management ability are still good, and for this new store, I paid a lot of money to hire a master chef, and the editor has tasted their craftsmanship, which should be authentic. Second, the hotel business orientation Based on the above situation, the editor put forward a bold plan: this hotel locates authentic handmade noodles in the north and does not operate rice; Moreover, the operation of standardized fast food restaurants is different from other couples' restaurants. The direction is very clear, and behind the store name is "handmade noodles in my hometown". 1, products, unique highlights, since the positioning and pure hand-made, we must let guests really feel your purity. In order to do a good job of this highlight, in the decoration process of the store name, the operating room made of fully transparent glass was specially used, facing the busy road. Through this design, I hope passers-by can clearly see a person wearing a clean and tidy chef's work clothes making handmade noodles, forming a deeper memory symbol! Moreover, next to the handmade noodle workshop, there is an authentic village stone mill for grinding noodles, which once again strengthens the memory of past guests. 2, pricing, the income from the difference in the price of dishes, after investigating the situation of other families, visiting several guests, clearly grasping the price range, friends drafted a price list similar to other families. After reading it, the editor immediately objected and turned to a bold breakthrough tactic. For dishes similar to the other two restaurants that operate pasta, a wide range of price cuts will directly open the gap; And for their own unique dishes, they will implement high-quality and high-profit tactics to make up for the price difference and make up for the discount of ordinary dishes. Doing so can not only attract people's popularity effectively, but also promote their own shops, so as to finally rely on their own special dishes and handmade noodles to get benefits.