You know, in previous years, the red envelope rain began to rain one month in advance. Since 20 15, internet companies have become the biggest "gold owners" in the Spring Festival Evening, scrambling to distribute red envelopes to the people of the whole country. From the traditional giant BAT to Aauto Quicker and Tik Tok, which emerged in the short video bonus, hosting the Spring Festival Evening interactive cooperation is not only a symbol of strength, but also helps enterprises to open up the competitive situation.
However, counting the battles held by big Internet companies in the past for the Spring Festival Evening, the more money they spent every year, the more they could only listen. After a short period of glory, the return is actually very limited. Last year, JD.COM shouldered a heavy burden. Who should I ask to take over this Spring Festival Gala?
Wen | Gao Yue
Edit | Zhao Lei
Operation | draw fireflies
The highest return: Tencent grabs half the sky.
To some extent, the title history of the Spring Festival Gala is also half of the commercial history of reform and opening up.
Starting from 1994, CCTV launched the advertisement bidding for the Spring Festival Evening for the first time. Over the past 20 years, liquor, medicines, household appliances and economic outlets have been constantly changing, and Tuopai, Harbin Pharmaceutical No.6 Factory, Midea and star enterprises have come one after another. The annual Spring Festival Evening bidding is not only a cruel arena, but also a weather vane of the market.
In 20 15, wechat won the exclusive interactive cooperation in the spring festival evening, which marked that the internet industry represented by Tencent officially entered a larger field. On New Year's Eve that year, 800 million people shook their mobile phones to grab red envelopes. Some people called the whole family to shake it together, some people shook their arms, their mobile phones broke down, and some even developed a shaking machine.
On that night, the total amount of WeChat red packets sent and received reached 10 1 billion times, and the interaction peak was 8 1 billion times per minute. No one expected that the outdated gameplay of "shake" still has such great power. exist
Na Zhi
In the following year, the number of WeChat MAU jumped from 500 million to 700 million, and the number of WeChat payment card users increased from less than 65.438 billion to more than 200 million.
▲ Changes in mobile payment market share. Figure/iResearch
Perhaps the most panic at that time was Ma Yun. The year before last, less than 10 days before the Chinese New Year, WeChat launched the red envelope function. In just one Spring Festival, the WeChat red envelope triggered a national carnival, and more than 8 million people participated in the collection, catching up with Alipay's seven-year accumulation. Ma Yun called it "Pearl Harbor Sneak Attack". In order to cope with the offensive of WeChat, before the Spring Festival of 20 15, Alipay prepared a lot of red envelope games, and fun red envelopes, solitaire red envelopes and workplace red envelopes were completely defeated by simple and rude "shaking".
That was the historical moment of WeChat payment. Tencent, which "got the first mobile Internet ticket", opened the Internet era of the Spring Festival Evening and pushed itself and Ali to a new battlefield. In those years, Internet companies fought fiercely in tourism, local life, catering, online travel, online education and other fields. And behind them are WeChat payment and Alipay. In the war, the situation that Ali Tencent was divided into two gradually formed.
Tencent's harvest in the Spring Festival Evening has caused many Internet companies to sit still, especially Ali. Fireworks filled New Year's Eve, and the rich mines to be mined in the Spring Festival Evening are about to usher in a different giant.
▲ CCTV Spring Festival Evening WeChat "Shake" interactive activity poster. Graphics/network
The longest time: Ali sang a monologue for three years in a row.
Ali was very anxious after losing for two years in a row.
20151February is the most intense time for cooperation in the Spring Festival Evening. When Ma attended the world internet conference in Wuzhen, he revealed that "CCTV had a bid, but we didn't get it, and the other party was desperate". It is rumored that this "hard-working" opponent took out more than five times of "sincerity" and successfully won the bid for the Spring Festival Evening in his hand.
This grip is three years. On the Spring Festival Evening of 20 16, Alipay sent out 800 million red envelopes to create a "Gathering in Five Blessingg" event. In the second year, the "password red envelope" was launched again. In the Spring Festival Evening of 20 18, the partner changed from Alipay to Taobao, first issued a red envelope of 1000 billion, and then emptied the shopping cart of1000.
In terms of marketing, Ali has rich experience, and "dedication" and "saving money" became the hot words of the year. In 20 18, the instantaneous traffic reached 15 times of the previous year's double 1, and nearly1100 million users created the "Taobao crash". That night, many Taobao people found Deng.
Land (dry)
No, otherwise the shopping cart is invalid. Afterwards, a technical director who claimed to be a Taobao Spring Festival Gala project explained on the social platform that the key issue of the "Taobao crash" was "boarding the plane"
Land (dry)
The system has been hit by the current limit, and everyone's enthusiasm is too scary.
20 18 Taobao is in the stage of "wolf before, tiger after". The goal of consumption upgrading and high-end impact has not been completed. Facing JD. COM's competitive advantage, Amoy is still making up for the shortcomings. However, in the rear, Pinduoduo, which relies on WeChat social relations, is rising rapidly, absorbing many small and medium-sized businesses that were forced to leave in the process of Taobao's high-end, and occupying the sinking market that JD.COM and Taobao can't see with low-priced white cards.
The appearance of the Spring Festival Gala for three consecutive years made Alipay slow down the offensive pace of WeChat payment, and also made Taobao occupy a piece of territory in the sinking market, laying the groundwork for Pinduoduo's defensive counterattack after bargain hunting and Taobao special edition. In this case, it is worthwhile to sponsor the Spring Festival Gala.
This year, Ali's "Gathering in Five Blessingg" has also reached its eighth year, but fewer and fewer people pay attention to it. In the first year, more than 700,000 people were integrated into Five Blessingg and divided into 2150,000 red envelopes. Many runners complain that "there is too little dedication"; Later, Alipay greatly increased the probability of extracting dedication, becoming 654.38 billion people and distributing 500 million red envelopes. Later, more and more people divided the cake, from 260 million in 20 18 to 3180 thousand in 2020.
"Gathering Five Blessingg" forced Ali to innovate constantly. Over the past few years, Ali has been promoting the brand, being the periphery of the joint name, grasping the stars and inviting Mao Bu, Yang Mi and others to write blessings, but no matter how fancy, he only got one or two dollars in the end, and the enthusiasm of users was almost exhausted. Nowadays, "gathering in Five Blessingg" seems to be a chicken rib, which is of little use, but it still needs to be done.
▲ Meeting in Five Blessingg in 2023. Figure/mobile phone screenshot
The result is the most unexpected: Baidu's technology is hard and few people are retained.
It's 20 19 in a blink of an eye, and it's already very late to invite tenders for the Spring Festival Evening, with only 1 month left. Many Internet companies are afraid to take it. At this time, a company stood up. This is the only Baidu in BAT that has not become a partner of the Spring Festival Evening.
Baidu was in a difficult period at that time. In the era of mobile Internet, Tencent holds WeChat and the glory of the king, Ali holds Alipay, and Yitao's radio providers are also very smooth. Although Baidu's transformation to mobile has already begun, most people's impression is still in the PC era and they are not familiar with Baidu App.
In order to defend its position, Baidu has high hopes for the Spring Festival Gala. That year, a hall of K2 building in Baidu Science Park became the operation command room of the Spring Festival Evening. On New Year's Eve, Baidu server stood the test of 20.8 billion Spring Festival Evening traffic. Even if the third-party app store is "paralyzed", the app has not stopped. This verifies Baidu's strong technical strength and makes the technical architecture of Baidu products truly enter the era of mobile Internet.
With the help of the Spring Festival Evening, the daily activity of Baidu App went straight from 65.438+0.6 billion to 300 million, and the App Store was in the forefront. Baidu red envelopes are complicated to play and cumbersome to operate. For example, in Baidu App, you can say "Happy New Year" by voice, or you can brush "Happy New Year Video" in the information stream to get a red envelope. There are a series of subsequent operations, all in order to make each product familiar to users.
▲ Baidu red envelope activity interface. Graphics/network
But Baidu's cash withdrawal method is not so friendly. First, the time is very short, and many people have expired before withdrawing cash; Secondly, Baidu can only withdraw a small amount of cash, and it needs to bind the bank card with its real name. It can't directly collect the balance like Alipay and WeChat. Many people looked at the cumbersome steps and thought that they could only get three or five dollars, and they all backed out.
After the Spring Festival Gala, Baidu's decline was the most serious. The1.600 million daily activities brought by the Spring Festival Gala decreased rapidly. According to the monitoring of the National Financial Research and Innovation Center, only 2% of Baidu's 7-day retention, and there is no breakthrough in payment business. Subsequently, Baidu announced its first quarterly loss since listing with a net loss of 327 million yuan. At that time, Yu, chief financial officer of Baidu, said that the marketing activities of CCTV's New Year's Eve party affected its profit performance.
Spend the most money: Aauto angered 3 billion faster.
It is 28 kilometers away from the CCTV headquarters building in Haidian District, northwest Beijing. It is an office area of the headquarters of Aauto Quicker and another main battlefield for the live broadcast of the Spring Festival Evening in 2020. On that year's New Year's Eve, from 8: 00 on 14, there was a red envelope rain every 1 hour, totaling 1 100 million yuan. At the same time, there is a cost-effective continuous rolling activity called "subsidizing 2 billion yuan" and "emptying 50 thousand shopping carts" That night, the number of red envelope interactions among the global audience reached 63.9 billion times, far exceeding the 20.8 billion times in the Spring Festival Evening last year.
A Auto Quick has been waiting for this cooperation for a long time, especially in that year, A Auto Quick badly needed the "help" of the Spring Festival Evening. Back in mid-20 19, the two founders and Cheng of A Auto Quick announced in a joint internal letter that A Auto Quick will get rid of the label of "Buddhism" and set the goal of reaching 300 million daily life by the end of the year, code-named "K3".
20 18-20 19 Aauto Quicker, which has been established for a long time, has been surpassed by rising star Tik Tok, and the gap is getting bigger and bigger. When Aauto reached 200 million DAU in June 20 19, Tik Tok also announced that it reached 320 million DAU in July. The two major goals of the battle of Aauto faster K3 are to narrow the gap with Tik Tok externally, and to exercise organizational ability internally and return to the wolf culture. This is a "big training".
Just in a blink of an eye, in June of 20 19, Aauto Quicker's daily work was still hovering around 200 million. Aauto Quicker can only pin its hopes on the Spring Festival Evening and the version of Aauto Quicker that was launched that year, and wants to break through 300 million before and after the Spring Festival.
Aauto achieved this goal as scheduled. After the Spring Festival Evening, the daily life exceeded 300 million. However, I have not been idle with Tik Tok. A sudden epidemic, a movie "Punishment in the Morning" premiered in Byte App after the first day of the New Year's Day, made Aauto Quicker's advantage in the Spring Festival Evening discount disappear. Everyone rises together during the holidays and falls together after the holidays. A Auto Fast's Spring Festival Gala didn't change the gap with Tik Tok.
Later, at the resumption meeting, co-founder Cheng summed it up in one sentence, "I am not satisfied with the result, but I am very satisfied with the process of reaching the result". Indeed, Aauto Quicker has since become a "fast company" and its organizational ability has improved a lot. Not long after, Aauto Quicker began the largest organizational restructuring since its establishment and continued to attack Tik Tok.
In the same year, Aauto Quicker submitted the prospectus for the first time and successfully boarded it.
Land (dry)
Go public and become the "first short video". But we all know the later story, the car continued to lose money faster. I'm afraid there will never be such a big expense for an event in the Spring Festival Evening again.
▲Aauto quickless invited Jackie Chan, Jay Chou and other big-name stars to promote it. Graphics/network
Shortest preparation time: Tik Tok of JD.COM took over in a hurry.
JD.COM and Tik Tok are a couple. He is my brother. Everyone has a more tense countdown, 27 days, which is half of the previous preparation time.
Their Spring Festival Gala invitation, come
about
All of a sudden. In 20021year, the partner of the Spring Festival Gala was originally Pinduoduo, but due to the appearance of negative news, their cooperation was finally interrupted and Tik Tok took over. In February of the same year, JD.COM, who was preparing for the New Year Festival, suddenly received a contact from CCTV and became a "lucky man who was smashed".
What can Tik Tok do because of the hasty takeover? Friends and businessmen are suspicious and secretly fighting. Although they don't have Tik Tok's home advantage, they can fight for the strength of the red envelope. As a result, 202 1 became the year with the largest amount of red envelopes-Microvision 500 million, Alipay 500 million, the total billion, Aauto a little faster 2 1 billion, Baidu 2.2 billion, Pinduoduo 2.8 billion, each of which was even more malicious, and all put the total amount of red envelopes on the App icon. According to incomplete statistics, the total amount of red envelopes in the Spring Festival that year was as high as 65.438+0.22 billion yuan, which was also a wave of enthusiasm set off by LeTV, which had no money, and marked "owing 65.438+0.22 billion yuan" on the icon.
▲ All major apps have slogan "Divide X billion" for the red envelope war. Graphics/network
Friends and businessmen are disappointed. ByteDance, with its strong organizational ability, kept Tik Tok's red envelope activities rich in a very short time, including red envelopes and rain, prepared more than 50 kinds of special effects and games to celebrate the New Year, and finally obtained gratifying data. The total number of interactions with Tik Tok red envelopes reached 70.3 billion, the highest in the past years, and the cumulative number of viewers during the live broadcast of the Spring Festival Evening was 1.22 1 billion.
Worst of all, Tik Tok quickly launched Tik Tok payment before the Spring Festival. In 20021year, Tik Tok launched live e-commerce, which is the most important step to complete the closed loop of e-commerce. Unfortunately, Tik Tok failed to reproduce the miracle of WeChat in the past, and finally only put Tik Tok payment in the third place in the cash withdrawal process, showing his face.
in addition
a party
Tik Tok also wants to establish "acquaintance socialization". That year, Tencent
sight
Frequency number frequently introduces new functions such as live broadcast, continuous wheat, reward and red envelope. And reach out to the short video field. In order to compete, Tik Tok seized the acquaintances during the Spring Festival Evening and launched the functions of "friend tag" and "diary mode", but failed to achieve the expected results.
Besides proving his efficiency, ByteDance didn't get a very significant return at this year's Spring Festival Gala.
Facing the short preparation time, JD.COM chose the simplest and simplest way to play-shake. However, in addition to red envelopes, shaking is more of a voucher, which can attract users to shop in JD.COM Mall. This is more like a promotion of 6 18 than the red envelopes in the Spring Festival Evening. Perhaps JD.COM, who hastily took over the job, wanted to get some practical gains from the beginning, instead of spending money to earn money. In the end, JD.COM got 6965438+ billion interactions.
Where is the new owner?
This year's red envelope strategy is very calm.
In 2023, only Aauto Quicker played the slogan of "Divide 2 billion in the Spring Festival", and Tik Tok only held the activity of "Collecting solar term cards and giving 200 million red envelopes", which was much less than before. Other e-commerce platforms, such as Taobao and JD.COM, don't have red envelopes yet. Perhaps, the big Internet companies have seen the situation clearly.
The core of the big manufacturers' competition for the number of cooperative places in the Spring Festival Evening is to attract new ideas and reach the widest audience in China, but now fewer and fewer people are attracted. According to the data of the seventh census, China's population is 14. 1 billion, while the number of netizens in China is165.438+billion, with a high penetration rate, and the number of new netizens is less than 1% every year. At the same time, the Spring Festival Gala is no longer a family entertainment program that everyone will watch. From 200 1 to 20 19, the average audience rating of the Spring Festival Evening has remained above 30%, but it dropped to 2 1.93% last year, and more and more forms of entertainment are dividing the audience's attention.
High investment, low return and high risk, now the wallets of big manufacturers are not so bulging, and everyone is busy "reducing costs and increasing efficiency", and they dare not boldly throw money anymore.
Some people are still watching. Who will take the baton this year?
Looking at the list of big Internet companies, it seems that only Meituan is about the same size as other companies, but it has never held the Spring Festival Evening hand in hand. Meituan really needs innovation. The financial report shows that from the third quarter of 20021to the third quarter of 2022, the single-quarter increment of trading users of Meituan has been decreasing, facing bottlenecks. At the same time, according to QuestMobile data, the main users of Meituan are the post-80s and post-90s in first-and second-tier cities, and their appearances in the sinking market are far from enough.
The other is Pinduoduo, who once regretted missing it, and may make up for it this year. Or have a WeChat video number. Tencent has rich experience in cooperation in the Spring Festival Evening, and the video number also needs to be disclosed.
The golden decade of mobile Internet is over, and the big manufacturers have realized that the time when fish can reach out and pick fruits is gone forever, so they have shrunk their fronts, focused on the core, cut off marginal businesses if they can, and spend as little money as possible.
I'm afraid it's hard to find a red envelope for the Spring Festival Evening.
▲2022 Spring Festival Evening Rehearsal Scene. Figure/vision china
What's the difference between a unlucky bear and a lighthouse bear? Play different roles.
Lighthouse Bear 2: The Golden Agent is a 3D animated film directed by Zhang Yang, and the second film in the Lighthouse Bear series, with a light and humorous comedy style.
The film was released nationwide on July 23rd, 202 1.
The film tells the story of agent Xiong Beiken accidentally losing his super chip and turning back into an ordinary polar bear. In order to realize his dream of being an agent, he embarked on an adventurous journey to find a chip. In this process, I met many lovely partners with different personalities, which triggered a series of hilarious oolong incidents. At the same time, I realized the true meaning of friendship and growth through getting along with my partners.
On February 6, 20 19, 19, the 3D comic animation "Waving Bear 2: Golden Agent" was released, and the film will be released nationwide on February 8, 2020. As a family comedy animation, "Waving Bear" came prepared this time, making fun of it. On February 3rd, 65438+1day, Beacon Bear 2: The Golden Agent released the "New Year" poster.
June 5438+1October 65438+March 2020, Beacon Bear 2: Golden Agent released a set of IP cross-border "Five Blessingg" posters. 65438+1October 2 1 day, Lighthouse Bear 2: Golden Agent released a New Year poster. On May 3 1 day, 202 1, the film released the poster and preview of "Bear Hugs the World" and announced that it would be released on July 23. In June, the film released the character group map. On July 8, the film released the notice of "Summer Special Offer", and the villain made his first positive appearance. Bacon, the polar bear, embarked on a thrilling and funny spy trip.
On July 9, "Beacon Bear 2: Golden Agent" released a movie propaganda song and the MV of "Your Beacon Baby" with the same name. The promotion song was sung by Ding Zeren, a member of the domestic men's singing group Lehua NEXT, and was framed with Beken's joy in the MV. July 15 news, the final preview of the film release; In July, the film released a special edition of Xiong Yan Yu Meng.
This wave of Lan Tu is really embarrassing. On April 6,
Lan Tu automobile
The official Weibo suddenly released a "gauntlet", which triggered a heated discussion among netizens.
The "gauntlet" consists of two parts, one is "
Lan Tu Zhu Guang
1V4 "model poster, one photo copy, namely" Zhuiguang 1V4 fire! Driving challenges, positive efforts, we are not allowed to keep a low profile! "
In fact, the behavior of "about war" is normal in the automobile circle, just like two months ago.
When are you going to Ursa major?
There was a high-profile declaration of war before listing, and even shouted the slogan "1 7", but why is the map so disgusting?
"I grabbed my toes and dug up three bedrooms and one living room." "I'm the owner of the car and I'm ashamed." "What do you want?" "Marketing people are fired, are they crazy?" It can be said that under this Weibo comment, nine times out of ten people are raving.
Is it because the homophonic stalk is too low? No, this is entirely because Lan Tu's homophonic "touching porcelain" behavior is too low-level, or because Lan Tu himself can't afford such a big joke.
I still remember that Li Dan once joked at the tucao conference and talk show conference that "homophonic stalks will be deducted" because of the three words, "not advanced". It is conceivable that it is very important to learn "enough is enough".
On the other hand, I don't know if the person who wrote this copy or the marketing team will be "deducted". Anyway, from the perspective of car wiki, Lan Tu's operation is too embarrassing, and correspondingly, it will make its already small sales more precarious.
This guy is also a "recidivist"
"
Porsche
Paramera, you "pa" what!
Weilai ET7
, you' Wei' what!
Audi A6L
, you' ouch' what!
Extreme krypton
00 1, you are' extremely' what! ",you listen to, this homophonic terrier play, don't say Li Dan, even Wang Jianguo has to buckle feet.
Paramera, who lives next door, never said she was afraid, and Audi A6L never said she was proud.
future
So is krypton. Lan Tu's homophony is not only blunt, but also puzzling. No wonder this year's netizens are not calm. "Yes, it keeps the low-gun style of Lan Tu." "It's hard to believe that a person wrote this copy."
Just play when you say so. Just have fun. Alas, Lan Tu is partial. The official Weibo of these four brands must go and see them. But up to now, the four brands have not paid attention to it, but they have been scolded by netizens, just like netizens said, "Lan Tu, what do you' figure'?"
In fact, this is not the first time that Lan Tu has made a high profile, nor is it the first time that @ Krypton.
As early as last year 1 65438+1October1,that is, on the night of the listing of Krypton 009, Lan Tu CEO Fang Lu was in Weibo @ Krypton Vice President Yang Xueliang. Among them, the word "Big Brother takes you" can be said to be very dazzling. Even two days after listing, Lan Tu official Weibo frantically "patched up the knife" and used "9" again.
Of course, this is not the first time that Lan Tu has made a fool of himself, nor is it the first time that he has "looked far".
On March 8th this year, Weibo, CEO of Yantu, made fun of it.
Rand luhua
The copywriting on the official account of WeChat "All who follow the light are self-righteous" is suspected of plagiarism, and even Land Rover official Weibo said that "we still encourage originality".
In addition to embarrassment, Land Rover China did not take it seriously, but simply replied, "There is no legal plagiarism, and everyone will use good copywriting." . But netizens didn't have Land Rover's good temper, so they posted it directly in the comment area of Weibo.
Lamborghini
China released a screenshot of Weibo 202 1 65438 on February 9th, saying that Lan Tu copied Lamborghini.
It can be seen that Lan Tu is still a "recidivist".
What do netizens hate?
To be fair, even if Mr. Li said in the program that "homophonic stalks should be deducted", he even formally responded in the program. He doesn't like homophonic stalks because they are too pleasing, because most homophonic stalks are often of low quality and can't really bring happiness to the audience.
But in fact, for most viewers, homophonic stalks are not so annoying.
you don't have
find
Really? Since the talk show became a hit, many people around us like to "shake the baggage", such as "purplish blue" and "Vans". In addition, during the Spring Festival this year, we will often say things like "rabbits are advancing by leaps and bounds" and "big rabbits are showing off".
Even, Autowikis found that Lan Tu was not the only one who liked to play homophonic terriers.
For example, last April 18,
Wuling automobile
When the body color scheme of MINIEVGAMEBOY was released, the original colors such as black, gray, silver, pink, brown and blue were packaged into names with strong local accents, such as black paint, cinder ash, northeast silver, snail powder, big coffee and deep blue.
For another example, on February 8 this year,
Li Auto
L7 release, in addition to rich configuration, only needs an entry-level version of 365,438 yuan +0.98 million yuan. It can be said that it has attracted many consumers' onlookers. However, just that night, the official of Zero Run suddenly released a propaganda picture, which read "Say the ideal first, then talk about reality". Obviously, zero run wants to rub it.
Ideality L7
Because the extended version of C 1 1 will be officially released at 0: 00 on the second day (February 9).
But interestingly, these stalks not only did not arouse consumers' resentment, but some people applauded them. Strangely, what do netizens dislike? A: According to the exclusion method, what netizens hate most is Lan Tu Bentu.
There is a simple reason. No matter how hot Wuling is playing and running, even the Eta Urae Majoris1V7 mentioned at the beginning of the car wiki is harmless from the bottom, but the map is different.
From the initial "invite 9 elder brothers to show off their control", to the later "we still encourage originality", and then to today's "you" pa "What! You' Wei' what! What happened to you! What are you' extremely'! " It can be said that there is a sense of "disdain" and "provocation" between the lines of Lan Tu, and this attitude is not the work of "true brothers" at all.
Without patience or skill.
The problem is that Lan Tu not only has no bearing, but also has no ability.
There is an old saying in China that "a mule is a horse, take it out for a walk", but unfortunately, since Lan Tu Freeman and Lan Tu Dreamer were listed in June 2002/KLOC-0 and May 2022 respectively, their sales performance has not been very good.
According to the sales data released by Lan Tu, in the past year, Lan Tu Automobile delivered 65,438+09,409 new cars, only 62% of the annual sales target in 2022, with a maximum of 2,553 vehicles per month.
After entering 2023, the monthly delivery volume of Lan Tu continued to decline, with 1.548 vehicles delivered in October, down by 0.3% year-on-year and 1.5% quarter-on-quarter. In February, when the overall trend of new energy vehicles was on the rise, it dropped to 1 107, almost down from last month.
Some people may say, "Didn't the sales in March perform well?" Indeed, according to the latest data, in March, Lan Tu delivered 3,027 vehicles, achieving a year-on-year increase, but don't forget, this March,
east?wind
In Hubei, the price has been greatly reduced, among which the limited discount of Lan Tu Dream is 40,000 yuan. Whether Lan Tu can maintain this data growth in the future is still unknown.
In addition, last month, Lan Tu was also reported as "layoffs due to poor sales".
According to media reports, Lan Tu has begun to lay off employees, involving outbound and sales support departments. The staff of the sales support department said that they had just received a notice that the compensation was not satisfactory, the access card, flying books and other permissions were closed, and the computer was taken away.
I don't know if the rotten stalk will make the copywriter or the marketing team "deduct money", but if you keep playing like this, you will be so arrogant and disdainful. I am worried that Lan Tu's "blueprint" will encounter many difficulties.
This article comes from Auto Wiki, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.