He, 22 years old, this age he should be in the college campus to concentrate on studying, after graduation to find a job. But he did not, in his sophomore year, he resolutely chose to drop out of school, to create his own life career, he is the main character of this article, when the duck catering company founder - Yu Wen.

Yu Wen, a very common name, from a very common place - Hubei Huanggang. In the process of communication and contact with him, all feel his heart a kind of strong, a kind of persistence, the relentless pursuit of their own cause.

Speaking of Yu Wen's hometown - Huanggang, Hubei, a place with a very strong cultural heritage, people may think that he must have been born in a family with a good family background, but in fact, Yu Wen's upbringing and many post-80s youths are as ordinary and common. Yu Wen's father is a very hardworking and simple man, running a construction business. His father's amiable, hardworking, simple, honest, and heartfelt behavior has y influenced Yuwen's growth. Perhaps due to his father's influence, Yuwen has always been different from his peers, and always had his own insights into problems. While other people of his age were addicted to games and martial arts novels, Yuwen liked to be alone and think quietly, and liked to read books about economy and business, especially biographies of successful people, which was his favorite. In the college entrance examination, Yuwen didn't enter the famous school which people aspire to, but entered an ordinary specialized college - Qingdao Qushi College. In college, Yuwen not only studied his major courses well, but also spent more time on the development of his personal ability, at that time he already realized that the ability not only comes from books and classroom, but also should be closer to the social practice. So he tried to do something on his own in his first year of college, at that time he tried to do some small projects with a few classmates and friends, not only to obtain a certain income, but also to exercise their own ability, but gradually Yuwen found that the space is too small, should go to a larger space to experience life, broaden their horizons. Therefore, Yuwen embarked on a dream journey with a few like-minded partners during the summer vacation to Beijing, an international metropolis full of opportunities and challenges. It was the first time for these young dreamers to set foot in Beijing, and they were glad to have some fun, but they didn't forget the purpose of their visit to Beijing, and they were catching every useful information for them all the time. Perhaps because of the lack of social experience, a few days in Beijing, they did not find a good opportunity. But later Yuwen said that it was the trip to Beijing that made him even more determined to have a foothold in the city. After the Beijing trip, Yuwen planned to go to Shenzhen, the window of China's reform and opening up, but at this time several of his partners, for various reasons, did not want to continue the following trip. Thus, he and the other partners went their separate ways in Beijing, and Yuwen embarked on a trip to Shenzhen alone. Shenzhen, a highly modern and internationalized city, one feels so small standing in the city square. Yuwen, alone, searches and gropes his way through the city. Here, he felt that the outside world is so wonderful, so broad, he felt more y, he is still so young and naive, there are too many unknown things have not touched, but also more learning, enrich themselves. A short trip to Shenzhen, Wen will be a lot, but also learned a lot, the point of view of things a little more mature. With these gains, he ended this dream trip.

Back to school, his heart has not been able to calm down, has been thinking, thinking about their own is not to make a choice, really go after their dreams. In the end, whether to give up the existing school, to create their own career, he fell into the hesitation and uncertainty. But in the end, he decided to drop out of school and start his own business because he knew what he really wanted to do. When he made this decision, his teachers, classmates, and friends did not understand and were worried about him, and even his parents could not accept his choice at first. Until later, he put his own ideas and parents to make it clear, only gradually understand him, until he supported him to start a business.

Qingdao, this for him both strange and familiar place, said familiar because he studied here nearly 2 years of college, but he put here as the starting point of their own entrepreneurship, and a little bit strange. Because he has not yet found his development opportunities here. But his entrepreneurial heart has not changed, he firmly believes that he will make a breakthrough here. Leaving the campus at once and facing the society alone, he was suddenly a little bit more confused. Then he decided to give his mind a long vacation and bought a ticket to Wuhan, the capital of his hometown. Came to this familiar land, he wandered in the streets of Wuhan, walking tired to find a restaurant to rest his feet. One day at noon, he was dining in the restaurant, the restaurant crowded, business is very hot. At this time, he subconsciously sprouted an idea, food for the people, not to mention Wuhan has a lot of special food, why not run a flavor restaurant as a starting point for entrepreneurship? Said to do, the next time, he went around to collect flavor diet project, a chance, he found the flavor diet Zhouheiduck project, after a period of investigation, negotiation and preparation, Yuwen's first store finally opened, the store site was selected in Qingdao's most prosperous Hongkong Middle Road. At the beginning of the opening, with its unique flavor and attentive service, won the customer has been well received, the flow of customers continues to increase, so he recruited two waiters to join, their own business team continues to grow, the store business is also exceptionally hot. At the beginning of the business, it can be said that the opening of the door, gradually Yuwen began to realize that if you want to make their own business steady development, there must be good management, so he bought a lot of management books in his spare time to enrich themselves and apply to their own stores. Due to the unique flavor of Zhou Hei Duck, it is much loved by the majority of Qingdao's citizens, and everyone who passes by is curious to see what makes people line up in long queues to compete for it. Yu Wen is also with this store, earned the first bucket of gold in his life, this time people may think, hard earned the first bucket of gold, must enjoy the results. But Yuwen did not do so, he has been thinking, planning, Qingdao is such a big city, just a store, completely unable to meet customer demand, why not take advantage of the expansion of the second store? Yu Wen's style of doing things is this, think well after the action will be put into action immediately, which is precisely a successful person's excellent quality. The next few days, in addition to the management of the first store, and began to look for a suitable location for the second store, he knows, do not only have a good project to do specialty food, a good location is very critical, and finally he looked at a restaurant is in business, the location is very suitable. After a series of negotiations and communication, he succeeded in the acquisition of the restaurant, redecoration and finishing, and recruit new staff to join, so Yuwen's second store opened, from the store decoration, to procurement and post-management, every detail is concerned about in place, and sometimes busy until 11 o'clock at night before resting, which is the pain and suffering of only his heart is the most clear, only because of his persistent pursuit of business, he has always been so insisted on! He has always been so persistent in his beliefs. Now running two stores, he became more busy, get up early every day to arrange the day's work plan, busy until late at night, daily turnover between the two stores. Due to the experience of the first store, the second store was soon on track, but the initial turnover was not as ideal as expected, which puzzled him and made him think carefully about what was wrong. The second month, Yu Wen timely adjusted the sales method, increase promotional efforts, while in other areas also made appropriate improvements. A few days later, the program really paid off, the business situation improved significantly, and sales gradually increased. Employees were busy until late every day to rest, sometimes even half a month without a hot bath, just because of the work of the intense and busy. There was also a small episode, due to the continuous busy work, a chef in the store, because he could not bear this fast-paced hard work, intended to quit his job. After Yu Wen had a frank and pragmatic conversation with him,

the chef gave up on the idea. I always wondered what made him change his mind, until later that chef and I said? Our boss has been treating us as partners, not as wage earners, he was very sincere in inviting me to stay and fight with him, he told me about the future planning and ideas, saying that it was very much in need of such talent as me to support him, I listened to it and really couldn't find a suitable reason to leave, so I chose to stay and fight with all of you*** with the same struggle? After listening to the chef's account, I can not help but think of what a successful entrepreneur said? In our company, the staff will always be in the most important position, because they are the master of the family, as long as the family work together, there is no difficulty that can not be overcome; as long as the family work together, the cause will prosper. Every successful person, they must have their own unique potential, but at the same time also have their **** the same quality, that is: love talent, cherish talent, for employees to build a better platform. I think Yu Wen will certainly move towards a more excellent and successful tomorrow.

Yu Wen's entrepreneurial road is so step by step down, as of now, the team has nine members, the cumulative investment capital *** counted 340,000 yuan, according to the current sales situation, annual turnover of 1.3 million. As the saying goes, the idea of how far, people can go diversified, Yu Wen is not satisfied with the status quo, talking about the future development, he was confident, plans to open 2 more chain stores in 2010, in the Qingdao market and gradually expand to 10 stores, while extending to neighboring cities to expand market share. In next year 3.4 months to establish their own production plant, the introduction of equipment, to the direction of the development of vacuum instant food, the product to the circulation market, so that more consumers taste when the delicious. Yu Wen firmly said, to be registered in the middle of 2010 to set up their own companies, began to carry out comprehensive operations, standardized management. Speaking here, his look is so calm, from the inside out the unique charm of an entrepreneur. This should be the lyrics of the song? How can we see the rainbow without going through the storm? Only by taking one step at a time, can we see the most gorgeous sunshine. In the process of our communication, Yuwen mentioned more, an entrepreneurial team in order to achieve long-term development, there must be like-minded partners and he together with the advancement of his vision, visible in his broad-mindedness, and earlier to see the soul and core of the enterprise to continue the development of lasting. Yuwen also leaked that he has successfully invited two like-minded friends in Beijing to join in, for which the team's lineup has become more powerful. Yu Wen is full of confidence in the future, he firmly believe that when the duck will be out of Qingdao, to the country, the entrepreneurial team will be when the duck into a well-known brand.

My contact time with Yu Wen is not very long, but his firm belief in the pursuit of career has been y infected me, he is always so busy, but always treat the side of the friend is always so sincere. Perhaps embarked on the road of entrepreneurship, destined to give up a lot, but he has no regrets, because he found his own life direction. A person, a career, the pursuit of a lifetime, this is Yu Wen, a model of 80 youth, he is creating a different life.